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Tiffany Broadbent Beker ๏ @tb623

Web Developer & Social Media Coordinator

College of William & Mary
#ccavcu
#ccaHashtags...
#ccavcu #ccaHashtags
something
What?
#williamandmary #wm1693
#william&mary
#
#ccavcu #ccaHashtags
Where?
(pretty much everywhere)
#ccavcu #ccaHashtags
Searchability
#ccavcu #ccaHashtags
Visibility
#ccavcu #ccaHashtags
Cross-platform
Unity
#ccavcu #ccaHashtags
Community
#ccavcu #ccaHashtags
Engagement
55% more retweets
2x more engagement
Meh
55% more engagement
#ccavcu #ccaHashtags
Posterity
#ccavcu #ccaHashtags
Creating a
hashtag
#ccavcu #ccaHashtags
Be specific
(but not too much)
#ccavcu #ccaHashtags
Keep it short
Short tweets (< 100 characters) =
17% engagement
#ccavcu #ccaHashtags
(Pre)search
#ccavcu #ccaHashtags
For example…
#ccavcu #ccaHashtags
For example…
#wm2018

W&M Class of 2018 and…
Weltmeisterschaft (World Cup) 2018
#ccavcu #ccaHashtags
For example…
#wmhc
W&M Homecoming and…
Western Massachusetts Hard Core
#ccavcu #ccaHashtags
For example…
#wmhc
W&M Homecoming and…
Western Massachusetts Hard Core
#wmhomecoming
#ccavcu #ccaHashtags
Readable
#SusanAlbumParty
vs
#susanalbumparty
#wmTribeSnow vs #wmtribesnow
#ccavcu #ccaHashtags
Memoriable
#ccavcu #ccaHashtags
Tested
#ccavcu #ccaHashtags
Use
#ccavcu #ccaHashtags
1 or 2* hashtags
#Reading a #tweet w lots of
#hashtags is #annoying #ouchmybrain
*on Twitter & Facebo...
#ccavcu #ccaHashtags
1 or 2* hashtags
*on Twitter & Facebook,
up to 10 on Instagram
3+ hashtags: 17% 11+ hashtags: 50%
too...
#ccavcu #ccaHashtags
Geotag
#ccavcu #ccaHashtags
tool tip:
twitter.com/search-advanced
#ccavcu #ccaHashtags
tool tip: trendsmap.com
#ccavcu #ccaHashtags
Consistency
#ccavcu #ccaHashtags
It is time…
(For reference)
#wm2018/19 = Class of 2018/19
#wmgrad = W&M Commencement
#ccavcu #ccaHashtags
Pre-event
#ccavcu #ccaHashtags
Promotional
material
#ccavcu #ccaHashtags
Promotional
material
#ccavcu #ccaHashtags
Monitor
#ccavcu #ccaHashtags
tool tip
iconosquare.com & gramfeed.com
#ccavcu #ccaHashtags
tool tip
hootsuite.com
#ccavcu #ccaHashtagstool tip: tagboard.com
See also: Hash At It & Eventifier
#ccavcu #ccaHashtags
Inform
tool tip: bufferapp.com
(and schedule ahead)
#ccavcu #ccaHashtags
During
#ccavcu #ccaHashtags
Speakers
#ccavcu #ccaHashtags
Speakers
#ccavcu #ccaHashtags
Handouts &
Programs
#ccavcu #ccaHashtags
Handouts &
Programs
#ccavcu #ccaHashtags
Provide timely
information
#ccavcu #ccaHashtags
Engage
#ccavcu #ccaHashtags
Engage
#ccavcu #ccaHashtags
Share
#ccavcu #ccaHashtags
Share
#ccavcu #ccaHashtags
Share
tool tip: “Repost” app
#ccavcu #ccaHashtags
Share
tool tip: “Repost” app
#ccavcu #ccaHashtags
Live feed
#ccavcu #ccaHashtags
Live feed
#ccavcu #ccaHashtags
tool tip: eventstag.com
#ccavcu #ccaHashtags
tool tip: eventstag.com
#ccavcu #ccaHashtags
tool tip: ifttt.com
#ccavcu #ccaHashtags
tool tip: ifttt.com
#ccavcu #ccaHashtags
After
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
#ccavcu #ccaHashtags
Archive &
Review
#ccavcu #ccaHashtags
tool tip: storify.com
#ccavcu #ccaHashtags
Continue the
conversation
#ccavcu #ccaHashtags
Thank you!
Tiffany Broadbent Beker 

@tb623

tiffany@wm.edu
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Hashtags: Taking your event from good to great #ccavcu

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Hashtags: Taking your event from good to great #ccavcu

  1. 1. Tiffany Broadbent Beker ๏ @tb623
 Web Developer & Social Media Coordinator
 College of William & Mary #ccavcu #ccaHashtags More than just a # How hashtags can take your event from good to great
  2. 2. #ccavcu #ccaHashtags something What? #williamandmary #wm1693 #william&mary #
  3. 3. #ccavcu #ccaHashtags Where? (pretty much everywhere)
  4. 4. #ccavcu #ccaHashtags Searchability
  5. 5. #ccavcu #ccaHashtags Visibility
  6. 6. #ccavcu #ccaHashtags Cross-platform Unity
  7. 7. #ccavcu #ccaHashtags Community
  8. 8. #ccavcu #ccaHashtags Engagement 55% more retweets 2x more engagement Meh 55% more engagement
  9. 9. #ccavcu #ccaHashtags Posterity
  10. 10. #ccavcu #ccaHashtags Creating a hashtag
  11. 11. #ccavcu #ccaHashtags Be specific (but not too much)
  12. 12. #ccavcu #ccaHashtags Keep it short Short tweets (< 100 characters) = 17% engagement
  13. 13. #ccavcu #ccaHashtags (Pre)search
  14. 14. #ccavcu #ccaHashtags For example…
  15. 15. #ccavcu #ccaHashtags For example… #wm2018
 W&M Class of 2018 and… Weltmeisterschaft (World Cup) 2018
  16. 16. #ccavcu #ccaHashtags For example… #wmhc W&M Homecoming and… Western Massachusetts Hard Core
  17. 17. #ccavcu #ccaHashtags For example… #wmhc W&M Homecoming and… Western Massachusetts Hard Core #wmhomecoming
  18. 18. #ccavcu #ccaHashtags Readable #SusanAlbumParty vs #susanalbumparty #wmTribeSnow vs #wmtribesnow
  19. 19. #ccavcu #ccaHashtags Memoriable
  20. 20. #ccavcu #ccaHashtags Tested
  21. 21. #ccavcu #ccaHashtags Use
  22. 22. #ccavcu #ccaHashtags 1 or 2* hashtags #Reading a #tweet w lots of #hashtags is #annoying #ouchmybrain *on Twitter & Facebook, up to 10 on Instagram 3+ hashtags: 17% 11+ hashtags: 50%
  23. 23. #ccavcu #ccaHashtags 1 or 2* hashtags *on Twitter & Facebook, up to 10 on Instagram 3+ hashtags: 17% 11+ hashtags: 50% tool tip
 hashtags.org, keyhole.co & ritetag.com
  24. 24. #ccavcu #ccaHashtags Geotag
  25. 25. #ccavcu #ccaHashtags tool tip: twitter.com/search-advanced
  26. 26. #ccavcu #ccaHashtags tool tip: trendsmap.com
  27. 27. #ccavcu #ccaHashtags Consistency
  28. 28. #ccavcu #ccaHashtags It is time… (For reference) #wm2018/19 = Class of 2018/19 #wmgrad = W&M Commencement
  29. 29. #ccavcu #ccaHashtags Pre-event
  30. 30. #ccavcu #ccaHashtags Promotional material
  31. 31. #ccavcu #ccaHashtags Promotional material
  32. 32. #ccavcu #ccaHashtags Monitor
  33. 33. #ccavcu #ccaHashtags tool tip iconosquare.com & gramfeed.com
  34. 34. #ccavcu #ccaHashtags tool tip hootsuite.com
  35. 35. #ccavcu #ccaHashtagstool tip: tagboard.com See also: Hash At It & Eventifier
  36. 36. #ccavcu #ccaHashtags Inform tool tip: bufferapp.com (and schedule ahead)
  37. 37. #ccavcu #ccaHashtags During
  38. 38. #ccavcu #ccaHashtags Speakers
  39. 39. #ccavcu #ccaHashtags Speakers
  40. 40. #ccavcu #ccaHashtags Handouts & Programs
  41. 41. #ccavcu #ccaHashtags Handouts & Programs
  42. 42. #ccavcu #ccaHashtags Provide timely information
  43. 43. #ccavcu #ccaHashtags Engage
  44. 44. #ccavcu #ccaHashtags Engage
  45. 45. #ccavcu #ccaHashtags Share
  46. 46. #ccavcu #ccaHashtags Share
  47. 47. #ccavcu #ccaHashtags Share tool tip: “Repost” app
  48. 48. #ccavcu #ccaHashtags Share tool tip: “Repost” app
  49. 49. #ccavcu #ccaHashtags Live feed
  50. 50. #ccavcu #ccaHashtags Live feed
  51. 51. #ccavcu #ccaHashtags tool tip: eventstag.com
  52. 52. #ccavcu #ccaHashtags tool tip: eventstag.com
  53. 53. #ccavcu #ccaHashtags tool tip: ifttt.com
  54. 54. #ccavcu #ccaHashtags tool tip: ifttt.com
  55. 55. #ccavcu #ccaHashtags After
  56. 56. #ccavcu #ccaHashtags Gather Stats on Your Goals tool tip: Topsy, Hashtracking, EasyHashtag
  57. 57. #ccavcu #ccaHashtags Gather Stats on Your Goals tool tip: Topsy, Hashtracking, EasyHashtag
  58. 58. #ccavcu #ccaHashtags Gather Stats on Your Goals tool tip: Topsy, Hashtracking, EasyHashtag
  59. 59. #ccavcu #ccaHashtags Gather Stats on Your Goals tool tip: Topsy, Hashtracking, EasyHashtag
  60. 60. #ccavcu #ccaHashtags Archive & Review
  61. 61. #ccavcu #ccaHashtags tool tip: storify.com
  62. 62. #ccavcu #ccaHashtags Continue the conversation
  63. 63. #ccavcu #ccaHashtags Thank you! Tiffany Broadbent Beker 
 @tb623
 tiffany@wm.edu

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