AGENDA <ul><li>Introductions </li></ul><ul><li>MGP History </li></ul><ul><li>Programs Overview </li></ul><ul><ul><li>Purpo...
<ul><li>ADVISORY BOARD MEMBERS </li></ul><ul><li>Founding Board Members (8) </li></ul><ul><li>Bill Sharp , Former VP/Adver...
BACKGROUND <ul><li>The Marcus Graham Project originally </li></ul><ul><li>began as a challenge from a mentor and </li></ul...
WHO IS MARCUS GRAHAM? <ul><li>Marcus Graham is a fictitious </li></ul><ul><li>character in the movie  </li></ul><ul><li>Bo...
Initial Vision: Who Will MGP Serve <ul><li>African American Males </li></ul><ul><li>Working & Aspiring Professionals (Entr...
FOUNDERS CIRCLE <ul><li>Benny Walk </li></ul><ul><li>Brandon Byrd </li></ul><ul><li>Courtney Hill </li></ul><ul><li>George...
“ You don't know where you're going until you know where you've been”
THE NETWORK <ul><li>Launched August 2008  </li></ul><ul><li>Powered by Ning </li></ul><ul><li>Virtual HQ for The Marcus Gr...
A MOMENT IN TIME
THE MARCUS GRAHAM PROJECT <ul><li>The Marcus Graham Project (MGP) is a 501 ( c ) 3 non-profit organization and national ne...
MGP SOFT LAUNCH
PROGRAMS <ul><li>iCR8 Boot Camp  – Summer Training Program </li></ul><ul><li>The Network  - Online Resource Database </li>...
<ul><li>Purpose : The iCR8 boot camp provides the next </li></ul><ul><li>generation of advertising, media & marketing tale...
Successes: Boot Camp 2009 <ul><li>Through the sacrifice of our participants, supporting agencies, and clients, </li></ul><...
BOOM!
MGP IN THE NEWS <ul><li>Advertising Age  </li></ul><ul><li>http://adage.com/video/article?article_id=140435 </li></ul><ul>...
BOOT CAMP 2010 <ul><li>The second annual boot camp grew to 11 participants, attracted the </li></ul><ul><li>attention of A...
“ Man Behind The Brand”  Web Series
INTRODUCING 2011 BOOT CAMP TEAM
OPPORTUNITY <ul><li>Increase sponsorship participation to 100% </li></ul><ul><li>Increase budget to allow boot camp travel...
BOOT CAMPER SCHOLARSHIP <ul><li>Tools  </li></ul><ul><li>Laptop Bag/Backpack </li></ul><ul><li>Field Camera </li></ul><ul>...
BUDGET (Revised)
<ul><li>Purpose:  The MGP social networking site provides an online community and forum where mature professionals and eme...
Purpose:  The online program will give MGP members & supporters the opportunity to connect real time  with guest hosts who...
SOUND BITE <ul><li>Purpose:  Connect high school, college students and graduates with </li></ul><ul><li>working profession...
THE BOOMERANG EFFECT <ul><li>Purpose:  The Boomerang Effect is a national social media experiment whose purpose </li></ul>...
THE GO TRAVEL FUND <ul><li>Purpose:  To provide a financial stipend for MGP members to attend the often cost prohibitive i...
THE JACQUELINE FACTOR <ul><li>Purpose:  A spin-off of The Marcus Graham Project, the Jacqueline Factor seeks to build a ne...
THE TASTEMAKERS SUITE <ul><li>Purpose:  An Insights Lab, developed in partnership with </li></ul><ul><li>LocoMotives and a...
PARTNERS
FUTURE PROJECTS <ul><li>Student Chapters </li></ul><ul><ul><ul><li>Charter Chapter – Morehouse College </li></ul></ul></ul...
BOARD COMMITTEE STRUCTURE <ul><ul><li>VISION </li></ul></ul><ul><ul><ul><li>Program Development  </li></ul></ul></ul><ul><...
NEXT STEPS <ul><li>Quarterly Meetings </li></ul><ul><ul><li>June 2011 </li></ul></ul><ul><ul><li>September 2011 </li></ul>...
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Get On Board

  1. 2. AGENDA <ul><li>Introductions </li></ul><ul><li>MGP History </li></ul><ul><li>Programs Overview </li></ul><ul><ul><li>Purpose </li></ul></ul><ul><ul><li>Successes </li></ul></ul><ul><ul><li>Opportunity </li></ul></ul><ul><ul><li>Budget </li></ul></ul><ul><li>Partners </li></ul><ul><li>Future Projects </li></ul><ul><li>Board Committee Structure </li></ul><ul><ul><li>VISION </li></ul></ul><ul><ul><li>PROVISION </li></ul></ul><ul><li>Q&A </li></ul><ul><li>Next Steps/Meetings </li></ul>
  2. 3. <ul><li>ADVISORY BOARD MEMBERS </li></ul><ul><li>Founding Board Members (8) </li></ul><ul><li>Bill Sharp , Former VP/Advertising Manager, Coca-Cola USA; Former SVP & General Manager, Burrell Advertising; Retired </li></ul><ul><li>President & Founder, Sharp Advertising </li></ul><ul><li>Calvin W. Stephens , Chairman and President of SSP Consulting, L.C., </li></ul><ul><li>Cathy Brown , SVP, Director of Client Services at TPN </li></ul><ul><li>Cynthia Nevels ,  President of CynthiaNevels.com </li></ul><ul><li>Gina Bianchini , Co-Founder and Former CEO of Ning.com </li></ul><ul><li>Dr. Jason Chambers , Associate Professor in the Department of Advertising at the University of Illinois at Urbana-Champaign </li></ul><ul><li>Jonathan P. Hicks ,  Senior Fellow at the DuBois Bunche Center for Public Policy at Medgar Evers College </li></ul><ul><li>Larry Powell , VP Account Director at Sanders Wingo Advertising </li></ul><ul><li>Nancy Hill , President and CEO of the American Association of Advertising Agencies (AAAA) </li></ul><ul><li>  </li></ul><ul><li>Advisory Board Members (12) </li></ul><ul><li>Rick Boyko, VCU Brandcenter / Director/Professor </li></ul><ul><li>Tracey D. Brown, EVP, Managing Director at RAPP </li></ul><ul><li>Nakeisha S. Ferguson, Ph.D Assistant Professor of Marketing at University of St. Thomas </li></ul><ul><li>Malcolm Gillian, SVP Branded Entertainment at Relevent </li></ul><ul><li>Heather James, Senior Vice President, Chief Marketing Officer at </li></ul><ul><li>The Advertising Research Foundation </li></ul><ul><li>Howard R. Jean, Executive Director, Call Me MISTER program, Cheyney University of Pennsylvania </li></ul><ul><li>George Medland, Resource Allocation Manager, JWT </li></ul><ul><li>Buff Parham, Senior Vice President – Sales, Univision Communications </li></ul><ul><li>Scott Perkins, Assistant Vice President – Policy Advertising at AT&T </li></ul><ul><li>Kevin Swanepoel, President of The One Club </li></ul><ul><li>Tiffany R. Warren, Senior Vice President, Chief Diversity Officer at Omnicom Group and </li></ul><ul><li>Founder of ADCOLOR® and TheADCOLOR® Awards </li></ul><ul><li>Jason White, Global Account Director, Wieden + Kennedy </li></ul>
  3. 4. BACKGROUND <ul><li>The Marcus Graham Project originally </li></ul><ul><li>began as a challenge from a mentor and </li></ul><ul><li>now board member: </li></ul><ul><li>“ Create a leadership network of young, talented & diverse advertising professionals” </li></ul><ul><li>Larry Powell </li></ul><ul><li>Assistant Professor </li></ul><ul><li>Strategic Communication </li></ul><ul><li>University of Missouri-Columbia </li></ul><ul><li>Dec 2003 </li></ul>
  4. 5. WHO IS MARCUS GRAHAM? <ul><li>Marcus Graham is a fictitious </li></ul><ul><li>character in the movie </li></ul><ul><li>Boomerang. </li></ul><ul><li>He is one of the first mass-media </li></ul><ul><li>image broadcast to the urban </li></ul><ul><li>audience showing the possibilities </li></ul><ul><li>in the Media, Marketing, & </li></ul><ul><li>Advertising industry. </li></ul><ul><li>Released in 1992 </li></ul>
  5. 6. Initial Vision: Who Will MGP Serve <ul><li>African American Males </li></ul><ul><li>Working & Aspiring Professionals (Entry-level to midlevel) </li></ul><ul><li>Career Interests: Advertising, Media, Marketing, Public Relations, and Entertainment </li></ul><ul><li>Individuals with a strong desire for </li></ul><ul><li>achievement & leadership </li></ul>
  6. 7. FOUNDERS CIRCLE <ul><li>Benny Walk </li></ul><ul><li>Brandon Byrd </li></ul><ul><li>Courtney Hill </li></ul><ul><li>George Peters </li></ul><ul><li>Jamil Buie </li></ul><ul><li>Jeffrey Tate </li></ul><ul><li>John Casmon </li></ul><ul><li>Jon Goff </li></ul><ul><li>Kenji Summers </li></ul><ul><li>Larry Hancock </li></ul><ul><li>Larry Yarrell </li></ul><ul><li>Malcolm Gillian </li></ul><ul><li>Mike Tresvant </li></ul><ul><li>Ralph Lee </li></ul><ul><li>Richard Harvey </li></ul><ul><li>Rudy Duthil </li></ul><ul><li>Wil Murphy </li></ul><ul><li>Will Davison </li></ul>
  7. 8. “ You don't know where you're going until you know where you've been”
  8. 9. THE NETWORK <ul><li>Launched August 2008 </li></ul><ul><li>Powered by Ning </li></ul><ul><li>Virtual HQ for The Marcus Graham Project </li></ul><ul><li>Physical HQ for MGP (1111 S. Wabash #704) </li></ul><ul><ul><li>Write the Vision </li></ul></ul>
  9. 10. A MOMENT IN TIME
  10. 11. THE MARCUS GRAHAM PROJECT <ul><li>The Marcus Graham Project (MGP) is a 501 ( c ) 3 non-profit organization and national network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. </li></ul><ul><li>Our mission is to identify, expose, mentor and train ethnically diverse men & women between the ages of 16 and 34 in all aspects of the media industry, including advertising, entertainment and marketing. </li></ul><ul><li>The vision of the Marcus Graham Project (MGP) is to provide </li></ul><ul><li>long-term access resources, information, technology, financial, </li></ul><ul><li>and people, thus strategically developing a viable pool of </li></ul><ul><li>talent and leadership within the industry. </li></ul><ul><li>Founded in 2007 in Chicago / Incorporated 2009 in Dallas </li></ul><ul><li>HQ in Dallas, TX with over 500 members nationally </li></ul>
  11. 12. MGP SOFT LAUNCH
  12. 13. PROGRAMS <ul><li>iCR8 Boot Camp – Summer Training Program </li></ul><ul><li>The Network - Online Resource Database </li></ul><ul><li>The Drum - Online Radio Show </li></ul><ul><li>Sound Bite - Speaker’s Bureau </li></ul><ul><li>The Boomerang Effect - Serve60™ Twitter-thon </li></ul><ul><li>The GO Fund - Seminar, Training & Travel Stipend </li></ul><ul><li>The Jacqueline Factor – “The Good Ole Girls Club” </li></ul><ul><li>The Tastemaker’s Suite </li></ul>
  13. 14. <ul><li>Purpose : The iCR8 boot camp provides the next </li></ul><ul><li>generation of advertising, media & marketing talent </li></ul><ul><li>with the exposure and experience necessary to </li></ul><ul><li>solidify careers within the industry. </li></ul><ul><li>Ten (10) week long summer internship program </li></ul><ul><li>Nearly a dozen team members selected for an exclusive opportunity </li></ul><ul><li>Team provides pro-bono consulting services, developing a marketing campaign for pre-selected non-profit organizations or social causes. </li></ul><ul><li>Through partnership with corporate sponsors the team will also have the opportunity to work on actual client projects, providing experience across multiple segments and categories </li></ul>THE ICR8 BOOT CAMP
  14. 15. Successes: Boot Camp 2009 <ul><li>Through the sacrifice of our participants, supporting agencies, and clients, </li></ul><ul><li>MGP’s core program, the iCR8 boot camp, was launched with modest </li></ul><ul><li>budget; pilot program gains attention in Ad Age immediately following </li></ul><ul><li>completion </li></ul>* 75% of job seekers secured full time or contract positions immediately after program
  15. 16. BOOM!
  16. 17. MGP IN THE NEWS <ul><li>Advertising Age </li></ul><ul><li>http://adage.com/video/article?article_id=140435 </li></ul><ul><li>http://adage.com/article?article_id=143009 </li></ul><ul><li>http://adage.com/bigtent/post?article_id=144644 </li></ul><ul><li>  </li></ul><ul><li>Black Enterprise Magazine </li></ul><ul><li>http://www.blackenterprise.com/magazine/2010/02/01/the-boomerang-effect </li></ul><ul><li>  </li></ul><ul><li>PR Newswire </li></ul><ul><li>http://www.prnewswire.com/news-releases/att-and-the-marcus-graham-project-join-forces-to-launch-advertising-agency-and-connectivity </li></ul><ul><li>research-program-98229864.html </li></ul><ul><li>  </li></ul><ul><li>Rolling Out </li></ul><ul><li>http://rollingout.com/insidebusiness/entrepreneur-a-business-leader/8426-how-eddie-murphys-boomerang-character-inspired-one-man-to-make </li></ul><ul><li>a-difference-.html </li></ul><ul><li>http://rollingout.com/insidebusiness/business-dynamics/8677-the-marcus-graham-project-inspires-change-in-business-with-tweet-a-thon.html </li></ul><ul><li>  </li></ul><ul><li>Milwaukee Courier </li></ul><ul><li>http://milwaukeecourieronline.com/index.php/2010/03/20/change-your-clock-change-the-world/ </li></ul><ul><li>  </li></ul><ul><li>NBC </li></ul><ul><li>: http://www.nbcdfw.com/news/business/Movie-Inspires-Dallas-Professional-to-Help-Others-98244064.html </li></ul><ul><li>  </li></ul><ul><li>The Griot: </li></ul><ul><li>http://www.thegrio.com/news/blacks-arent-seen-on-mad-men-but-they-are-the-new-mad-men-women.php?page=1 </li></ul>
  17. 18. BOOT CAMP 2010 <ul><li>The second annual boot camp grew to 11 participants, attracted the </li></ul><ul><li>attention of AT&T as a key client / sponsor, local and national media </li></ul><ul><li>attention and 50% of intended budget for boot camper scholarships </li></ul>* 100% of job seekers secured opportunities immediately after the end of the program working with agencies such as Wieden + Kennedy, RAPP, and The Richards Group.
  18. 19. “ Man Behind The Brand” Web Series
  19. 20. INTRODUCING 2011 BOOT CAMP TEAM
  20. 21. OPPORTUNITY <ul><li>Increase sponsorship participation to 100% </li></ul><ul><li>Increase budget to allow boot camp travel to cities to visit agencies/companies outside of Dallas </li></ul><ul><li>Produce a web series & docu-reality show </li></ul><ul><li>Run boot camp in multiple cities </li></ul>
  21. 22. BOOT CAMPER SCHOLARSHIP <ul><li>Tools </li></ul><ul><li>Laptop Bag/Backpack </li></ul><ul><li>Field Camera </li></ul><ul><li>Notepad(s) </li></ul><ul><li>Writing Utensils / Art Supplies </li></ul><ul><li>Lab </li></ul><ul><li>Text books </li></ul><ul><li>Laptops (Hardware & Software)*as needed </li></ul><ul><li>Instructor Travel & Lodging </li></ul><ul><li>Research / Data Access </li></ul><ul><li>Essentials </li></ul><ul><li>Meals / Lodging </li></ul><ul><li>Entertainment </li></ul><ul><li>Transportation / Travel </li></ul><ul><li>T-shirt / Apparel </li></ul><ul><li>Graduation </li></ul><ul><li>GO Fund Voucher/ Passport </li></ul><ul><li>MGP Limited Edition iPad (pictured above) </li></ul><ul><li>Exit Scholarship </li></ul>
  22. 23. BUDGET (Revised)
  23. 24. <ul><li>Purpose: The MGP social networking site provides an online community and forum where mature professionals and emerging young professionals connect and forge a support system to assist in the guidance of career & leadership skills. </li></ul><ul><li>http://network.marcusgrahamproject.org </li></ul><ul><li>Success: </li></ul><ul><li>Grown from 50 members by the end of 2008, to now 500 </li></ul><ul><li>Platform for intelligence on the demographic </li></ul><ul><li>Majority of members state that their long-term career </li></ul><ul><li>goal is focused on entrepreneurship or senior leadership </li></ul><ul><li>Opportunity: </li></ul><ul><li>More interaction amongst members (discussion board, blog) </li></ul><ul><li>Increase senior level membership & interaction </li></ul><ul><li>Increase student membership </li></ul><ul><li>Estimated Budget: $19.99/mo. ($239.88/yr) </li></ul>THE MGP NETWORK
  24. 25. Purpose: The online program will give MGP members & supporters the opportunity to connect real time with guest hosts who provide helpful information on industry topics and trends, as well as offer any helpful advice to those who tune in. Successes: Hosted 40 live broadcasts, which are also available as podcasts that have reached over 7100 downloads since its start in Fall 2009 Opportunity: - Increase production quality - Increase exposure & listenership of the program and availability on iTunes - Continue to attract key industry influencers Budget: $29/mo. ($348/year) THE DRUM RADIO
  25. 26. SOUND BITE <ul><li>Purpose: Connect high school, college students and graduates with </li></ul><ul><li>working professionals in the industry in an in depth “lunch & learn” style </li></ul><ul><li>forum, as well as serve as a speaker’s bureau. </li></ul><ul><li>Successes: </li></ul><ul><li>Assisted with the launch of Erin O Patton’s book Under The Influence </li></ul><ul><li>Booked multiple book signings & sessions for students and professionals </li></ul><ul><li>Opportunity: </li></ul><ul><li>Increase frequency of events </li></ul><ul><li>Add additional speakers to the bureau </li></ul><ul><li>Budget : Travel + Speaker Honorarium (Varies) </li></ul>
  26. 27. THE BOOMERANG EFFECT <ul><li>Purpose: The Boomerang Effect is a national social media experiment whose purpose </li></ul><ul><li>is to raise awareness & resources including funding, supplies and volunteers. It takes place </li></ul><ul><li>in multiple cities around the nation during the start of Daylight Saving Time Weekend. This </li></ul><ul><li>year’s Boomerang Effect will involve a Friday mixer, day of community service and culminate </li></ul><ul><li>in a global tweet-a-thon. </li></ul><ul><li>Successes: </li></ul><ul><li>Gained national press in AdWeek , AdAge , UPTOWN Magazine, Black Enterprise, Rolling Out, and Milwaukee Courier </li></ul><ul><li>1 st year – Served as National Launch of MGP </li></ul><ul><li>2 nd year – Added community service component </li></ul><ul><li>Opportunity: </li></ul><ul><li>Become an International viral event </li></ul><ul><li>Expand audience past the primarily AA audience </li></ul><ul><li>Add national partners for sponsorship/donation matching </li></ul><ul><li>Take advantage of Boomerang’s 20 th anniversary in 2012 </li></ul><ul><li>Budget: $5000/market </li></ul>
  27. 28. THE GO TRAVEL FUND <ul><li>Purpose: To provide a financial stipend for MGP members to attend the often cost prohibitive industry conferences, training seminars, networking functions and educational courses </li></ul><ul><li>Successes: </li></ul><ul><li>4As Transformation Conference </li></ul><ul><ul><li>Panel Participation </li></ul></ul><ul><ul><li>Networking Opportunities </li></ul></ul><ul><ul><ul><li>Founder Kenji Summers meets BBH </li></ul></ul></ul><ul><ul><ul><li>Arianna Huffington </li></ul></ul></ul><ul><li>The ADCOLOR® Awards </li></ul><ul><li>Opportunities: </li></ul><ul><li>Expand national conference footprint </li></ul><ul><li>Secure travel sponsors (air + hotel) </li></ul><ul><li>Develop international efforts </li></ul><ul><ul><li>Passport Project (#passportlife) </li></ul></ul><ul><li>Document experiences & learning to share with “The Network” </li></ul><ul><li>Budget : Travel + Conference/Event Registration ($2500) </li></ul>
  28. 29. THE JACQUELINE FACTOR <ul><li>Purpose: A spin-off of The Marcus Graham Project, the Jacqueline Factor seeks to build a network of women in the fields of marketing, media, advertising and communications. </li></ul><ul><li>Successes: </li></ul><ul><li>Seeding interest in efforts </li></ul><ul><li>Started planning on activities </li></ul><ul><li>Developed social media platform </li></ul><ul><ul><li>Twitter (@TheJFactors) </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><li>Opportunities: </li></ul><ul><li>Fully develop program activities </li></ul><ul><ul><li>Power Brunch </li></ul></ul><ul><li>Increase Social Network </li></ul>
  29. 30. THE TASTEMAKERS SUITE <ul><li>Purpose: An Insights Lab, developed in partnership with </li></ul><ul><li>LocoMotives and a consortium of supporting companies is a </li></ul><ul><li>research, production and event facility for Marcus Graham </li></ul><ul><li>Project members and supporters. </li></ul><ul><li>Successes: </li></ul><ul><li>Developed in 2009 </li></ul><ul><li>Maintained over 2 year period </li></ul><ul><li>Grown into larger facility (Feb 2011) </li></ul><ul><li>Opportunities: </li></ul><ul><li>Increase technology </li></ul><ul><ul><li>Laptop carts </li></ul></ul><ul><ul><li>Radio Studio </li></ul></ul><ul><ul><li>Camera & Production Equipment </li></ul></ul><ul><li>Stabilize overhead & expenses </li></ul><ul><li>Secure necessary insurance & liability </li></ul><ul><li>Brand & utilize to deliver research and thought leadership </li></ul><ul><li>products to agencies/marketers </li></ul><ul><li>Budget : $900 </li></ul>
  30. 31. PARTNERS
  31. 32. FUTURE PROJECTS <ul><li>Student Chapters </li></ul><ul><ul><ul><li>Charter Chapter – Morehouse College </li></ul></ul></ul><ul><ul><ul><ul><li>mADhouse </li></ul></ul></ul></ul><ul><li>2012 Boomerang/MGP Anniversary </li></ul><ul><ul><li>Documentary (AA’s in Advertising) </li></ul></ul><ul><li>College Scholarships </li></ul><ul><ul><li>Bill Sharp </li></ul></ul><ul><ul><li>Carol H. Williams </li></ul></ul>
  32. 33. BOARD COMMITTEE STRUCTURE <ul><ul><li>VISION </li></ul></ul><ul><ul><ul><li>Program Development </li></ul></ul></ul><ul><ul><ul><li>Curriculum </li></ul></ul></ul><ul><ul><ul><li>Criteria </li></ul></ul></ul><ul><ul><li>PROVISION </li></ul></ul><ul><ul><ul><li>Financial/Fundraising </li></ul></ul></ul><ul><ul><ul><li>Sponsorships </li></ul></ul></ul>
  33. 34. NEXT STEPS <ul><li>Quarterly Meetings </li></ul><ul><ul><li>June 2011 </li></ul></ul><ul><ul><li>September 2011 </li></ul></ul><ul><ul><li>December 2011 </li></ul></ul><ul><ul><li>March 2012 </li></ul></ul><ul><li>Board Reports </li></ul><ul><ul><li>Financial </li></ul></ul><ul><ul><li>Program </li></ul></ul><ul><ul><ul><li>Successes/Development </li></ul></ul></ul><ul><ul><ul><li>Needs </li></ul></ul></ul>

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