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More than just a #: How hashtags can take your event from good to great

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You can find hashtags on more than just Twitter nowadays: Instagram, Pinterest, Google+ and Facebook all have jumped onto the hashtag bandwagon, and for good reason. More than just a # symbol, hashtags can create conversations and buzz long before an event starts and help them continue after the last guest has left. Are you using this marketing and social media tool effectively for your organization and its events?

In this presentation Tiffany Broadbent Beker, Web Developer and Social Media Coordinator at the College of William & Mary, will explore how to create a great hashtag, how to publicize it, and some of the best ways to showcase it before, during and after your event.

Published in: Social Media
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More than just a #: How hashtags can take your event from good to great

  1. 1. Tiffany Broadbent Beker ๏ @tb623 Web Developer & Social Media Coordinator College of William & Mary #eduiconf 2014 #edui_hashtags More than just a # How hashtags can take your event from good to great
  2. 2. #eduiconf #edui_hashtags What? something # #williamandmary #wm1693 #william&mary
  3. 3. #eduiconf #edui_hashtags Where? (pretty much everywhere)
  4. 4. #eduiconf #edui_hashtags Why use hashtags for your event? But first, what are your goals with using social media for your event?
  5. 5. #eduiconf #edui_hashtags Searchability
  6. 6. #eduiconf #edui_hashtags Visibility
  7. 7. #eduiconf #edui_hashtags Cross-platform Unity
  8. 8. #eduiconf #edui_hashtags Community
  9. 9. #eduiconf #edui_hashtags Engagement
  10. 10. #eduiconf #edui_hashtags 2x more engagement 55% more retweets Engagement Meh 55% more engagement
  11. 11. #eduiconf #edui_hashtags Posterity
  12. 12. #eduiconf #edui_hashtags Creating a hashtag
  13. 13. #eduiconf #edui_hashtags Be specific (but not too much)
  14. 14. #eduiconf #edui_hashtags Keep it short
  15. 15. #eduiconf #edui_hashtags (Pre)search
  16. 16. #eduiconf #edui_hashtags For example…
  17. 17. #eduiconf #edui_hashtags #wm2018 W&M Class of 2018 and… Weltmeisterschaft (World Cup) 2018 For example…
  18. 18. #eduiconf #edui_hashtags #wmhc W&M Homecoming and… Western Massachusetts Hard Core For example…
  19. 19. #eduiconf #edui_hashtags #wmhomecoming wmhc W&M Homecoming and… Western Massachusetts Hard Core For example…
  20. 20. #eduiconf #edui_hashtags Readable #wmTribeSnow vs #wmtribesnow #SusanAlbumParty vs #susanalbumparty
  21. 21. #eduiconf #edui_hashtags Memoriable
  22. 22. #eduiconf #edui_hashtags Tested
  23. 23. #eduiconf #edui_hashtags Use
  24. 24. #eduiconf #edui_hashtags #Reading a #tweet w lots of #hashtags is #annoying #ouchmybrain
  25. 25. #eduiconf #edui_hashtags tool tip hashtags.org, hashtagify.me & ritetag.com 1 or 2* hashtags *on Twitter & Facebook, up to 10 on Instagram 3+ hashtags: 17% 11+ hashtags: 50%
  26. 26. #eduiconf #edui_hashtags Geotag
  27. 27. #eduiconf #edui_hashtags tool tip: twitter.com/search-advanced
  28. 28. #eduiconf #edui_hashtags tool tip: trendsmap.com
  29. 29. #eduiconf #edui_hashtags Consistency
  30. 30. #eduiconf #edui_hashtags It is time… (For reference) #wm2018 = W&M Class of 2018 #wmgrad = W&M Graduation/ Commencement
  31. 31. #eduiconf #edui_hashtags Pre-event
  32. 32. #eduiconf #edui_hashtags Promotional material
  33. 33. #eduiconf #edui_hashtags Promotional material
  34. 34. #eduiconf #edui_hashtags Monitor
  35. 35. #eduiconf #edui_hashtags tool tip iconosquare.com & gramfeed.com
  36. 36. #eduiconf #edui_hashtags tool tip hootsuite.com
  37. 37. #eduiconf #edui_hashtags tool tip: tagboard.com
  38. 38. #eduiconf #edui_hashtags tool tip: tagboard.com See also: hashAtIt.com
  39. 39. #eduiconf #edui_hashtags Inform (and schedule ahead) tool tip: bufferapp.com
  40. 40. #eduiconf #edui_hashtags During
  41. 41. #eduiconf #edui_hashtags Speakers
  42. 42. #eduiconf #edui_hashtags Speakers
  43. 43. #eduiconf #edui_hashtags Handouts & Programs
  44. 44. #eduiconf #edui_hashtags Handouts & Programs
  45. 45. #eduiconf #edui_hashtags Provide timely information
  46. 46. #eduiconf #edui_hashtags Engage
  47. 47. #eduiconf #edui_hashtags Engage
  48. 48. #eduiconf #edui_hashtags Engage
  49. 49. #eduiconf #edui_hashtags Engage
  50. 50. #eduiconf #edui_hashtags Share
  51. 51. #eduiconf #edui_hashtags Share
  52. 52. #eduiconf #edui_hashtags tool tip: “Repost” app Share
  53. 53. #eduiconf #edui_hashtags tool tip: “Repost” app Share
  54. 54. #eduiconf #edui_hashtags Live feed
  55. 55. #eduiconf #edui_hashtags Live feed
  56. 56. #eduiconf #edui_hashtags tool tip: eventstagr.am
  57. 57. #eduiconf #edui_hashtags tool tip: eventstagr.am
  58. 58. #eduiconf #edui_hashtags tool tip: ifttt.com
  59. 59. #eduiconf #edui_hashtags tool tip: ifttt.com
  60. 60. #eduiconf #edui_hashtags After
  61. 61. #eduiconf #edui_hashtags Archive & Review
  62. 62. #eduiconf #edui_hashtags tool tip: storify.com
  63. 63. #eduiconf #edui_hashtags Continue the conversation
  64. 64. #eduiconf #edui_hashtags Thank you! Tiffany Broadbent Beker @tb623 tiffany@wm.edu all the tool tips & slides http://bit.ly/edui_hashtags

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