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As Easy As Herding Squirrels: Managing Social Media on Your Campus #heweb15 #MCS9

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Social media accounts are created every day by student organizations, academic departments, programs, and countless other units across your campus. How do you support and coordinate all of these accounts when they're managed by dozens (or hundreds) of people scattered throughout your institution? In this session we will explore the tools and methods that William & Mary uses to tackle this challenge, from guidelines for starting a social media account, to the best ways to keep track of existing accounts, to how to create and sustain a social media users group (SMUG), and how you can bring all of these ideas back to your campus so you can start to wrangle your own herd of social media squirrels.

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As Easy As Herding Squirrels: Managing Social Media on Your Campus #heweb15 #MCS9

  1. 1. Tiffany Broadbent Beker (@tb623)
 Web Developer & Social Media Coordinator
 University Communications
 William & Mary (@williamandmary)
 Williamsburg, Virginia As Easy As Herding Squirrels: Managing Social Media On Your Campus H I G H E D W E B 2 0 1 5 # H E W E B 1 5 # M C S 9
  2. 2. Brace Yourself Social media accounts for your campus are coming (or are already here) P H O T O V I A F L I C K R B Y T O M I TA P I O K ( T O M I TA P I O ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / T O M I TA P I O / 6 5 0 6 8 2 7 3 4 9 /#mcs9
  3. 3. Social Media Growth At William & Mary Plus: 25 YouTube accounts, 11 Flickr, 6 Tumblr, 12 LinkedIn, 5 Pinterest & 15 Blogs NumberofAccounts 50 200 350 500 2009 2010 2011 2012 2013 2014 2015 3 8 12 66 13 22 116 125 219 333 464 8 17 51 83 109 148 164 Twitter Facebook Instagram
  4. 4. Let 1,000 Flowers Bloom P H O T O V I A F L I C K R B Y C O R E Y S E E M A N ( C S E E M A N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / C S E E M A N / 8 6 5 8 7 4 9 0 0 6 / #mcs9
  5. 5. A Little Outside Help P H O T O V I A F L I C K R B Y P E T E R G T R I M M I N G ( P E T E R - T R I M M I N G ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 7 0 3 3 1 0 8 8 9 9 #mcs9
  6. 6. Starting An Account • Unique, interesting, sharable content • Time & resources for maintenance • S.M.A.R.T goals P H O T O V I A F L I C K R B Y G I L L E S G O N T H I E R ( G I L L E S G O N T H I E R ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G I L L E S G O N T H I E R / 5 1 5 7 8 3 7 0 5 1 #mcs9
  7. 7. The Nuts & Bolts • Include school name, abbreviation, or “official” • Provide details and links between channel & your website • Distinguishing, square
 profile photo • Public/open account P H O T O V I A F L I C K R B Y D A W N E L L N E R ( N AT U R E S D A W N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / N AT U R E S D A W N / 3 9 4 3 9 8 4 9 3 5 #mcs9
  8. 8. With Every Post Remember… • Conversational tone • Editorial quality • Content is accurate, respectful, public • Use mentions & hashtags • Is it interesting & shareable? P H O T O B Y S T E P H E N S A L P U K A S , C O L L E G E O F W I L L I A M & M A RY 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / W I L L I A M - A N D - M A RY / 6 1 9 4 6 7 0 7 7 7 #mcs9
  9. 9. Comment Policy & Spam • On-topic, respectful interactions • No abusive or hate language, or profanity • No promotional posts unless deemed related & of interest to community • Clean out spam clutter P H O T O V I A F L I C K R B Y TAT I A N A B U LY O N K O VA ( R E S S A U R E ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / R E S S A U R E / 5 6 0 0 7 3 4 0 8 3 www.wm.edu/social-media-comment-policy #mcs9
  10. 10. In Case Of Emergency… H T T P : / / W W W. D A I LY M A I L . C O . U K / N E W S / A RT I C L E - 2 4 7 6 5 0 4 / O H - N U T S - P O O R - S Q U I R R E L - L O O K S - D E VA S TAT E D - D R O P P I N G - S N A C K - T E L E G R A P H - P O L E . H T M L Share official announcement verbatim, 
 refer any questions to the university spokesperson #mcs9
  11. 11. In The End…100 > 10,000 w w w. w m . e d u / s o c i a l - m e d i a - u s e r s - g u i d e P H O T O V I A F L I C K R B Y R O B E R T TAY L O R ( B O B O L I N K ) 
 H T T P S : / / W W W. F L I C K R . C O M / P H O T O S / B O B O L I N K / 7 8 3 2 5 2 6 5 0 6 / #mcs9
  12. 12. s o c i a l . w m . e d u#mcs9
  13. 13. #mcs9
  14. 14. #mcs9
  15. 15. Keeping Track Active
 (in the last 3 months) #mcs9
  16. 16. Keeping Track Flagged for review #mcs9
  17. 17. Keeping Track Inactive #mcs9
  18. 18. Keeping Track #mcs9 
 http://bit.ly/wm-smdir
  19. 19. Why Collect Accounts? Listen to campus community, plus keep tabs on activity & messaging Enable visitors to
 easily find accounts
 of interest & know
 they’re official P H O T O V I A F L I C K R B Y D AV I D H I L L ( P L AT Y C RY P T U S ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / D E H I L L / 7 8 9 1 8 9 0 6 2 0#mcs9
  20. 20. #mcs9
  21. 21. #mcs9
  22. 22. #mcs9
  23. 23. Parody Accounts • Keep an eye on content & activity • Ask if they want to be “endorsed” • If not violating trademarks or pretending to be official - let them be P H O T O V I A F L I C K R B Y J O J A K E M A N ( J O J A K E M A N ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / J O J A K E M A N / 4 4 7 9 2 3 5 9 9 8 #mcs9
  24. 24. Avoid Surprises
 (or try to) P H O T O V I A F L I C K R B Y P E T E R T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 8 1 9 9 9 7 5 7 5 2 /#mcs9
  25. 25. Public Submission Form #mcs9
  26. 26. Dig Around P H O T O V I A F L I C K R B Y P E D R O E U G E N I O A N T U N E S ( P E A N T U N E S ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E A N T U N E S / 8 7 0 6 1 4 6 8 5 5 / #mcs9
  27. 27. Stay Alert Keep an eye on mentions & hashtags P H O T O V I A F L I C K R B Y P E T E R T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 1 0 5 1 7 3 6 1 7 9 3 / #mcs9
  28. 28. Spread The Word • Faculty/Staff & Student email listservs P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0#mcs9
  29. 29. Spread The Word • Faculty/Staff & Student email listservs • Internal portal & public website P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0#mcs9
  30. 30. Spread The Word • Faculty/Staff & Student email listservs • Internal portal & public website P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0#mcs9
  31. 31. Spread The Word • Faculty/Staff & Student email listservs • Internal portal & public website • Your social media channels P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0#mcs9
  32. 32. Now That You Have Their Attention 
 (& Emails) Start being SMUG (Social Media User’s Group) P H O T O V I A W I K I M E D I A B Y ( E B O R U T TA ) 
 H T T P : / / C O M M O N S . W I K I M E D I A . O R G / W I K I / F I L E : G O L D M A N T E L Z I E S E L . J P G #mcs9
  33. 33. Hang Out Together Facilitate conversation & knowledge sharing P H O T O V I A F L I C K R B Y F R A N C O F O L I N I ( L I V E N AT U R E ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / L I V E N AT U R E / 1 0 6 3 9 9 5 8 4 0 4 #mcs9
  34. 34. Establish A Common Communication Channel Share information, articles & events via a 
 Facebook or G+ group
 or email listserv P H O T O V I A F L I C K R B Y J A C K M A R I O N ( B R A D F O R D S T 2 1 9 ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 8 3 8 5 0 3 8 2 @ N 0 2 / 8 3 6 4 6 4 5 2 7 8 #mcs9
  35. 35. W&M SMUG est. January 2011 #mcs9
  36. 36. Create A (Virtual) Home Base P H O T O V I A F L I C K R B Y G I L L E S G O N T H I E R ( G I L L E S G O N T H I E R ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G I L L E S G O N T H I E R / 2 6 1 4 4 1 4 0 7 6 http://www.wm.edu/smug #mcs9
  37. 37. Get together for group lunches or tweet-ups Everyone’s Gotta Eat P H O T O V I A F L I C K R B Y D AV I D ( L O N G H O R N D AV E ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 9 9 2 5 5 6 8 5 @ N 0 0 / 1 5 2 2 2 3 8 4 1 #mcs9
  38. 38. Go Formal Watch a webinar mStoner, Meet Content, HootSuite, Social Media Today, Hubspot, CASE, Higher Ed Experts Host in-person meetings with a featured presenter, panel or topic P H O T O V I A F L I C K R B Y A L E J A N D R O M A L L E A ( J A N O M A ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / J A N O M A / 4 4 7 2 7 2 7 6 5 1 #mcs9
  39. 39. Break Down Silos
 & Build Your Contact Base P H O T O V I A F L I C K R B Y D W I G H T S I P L E R ( P H O T O FA R M E R ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P H O T O FA R M E R / 3 2 2 6 2 8 9 7 6 7 / #mcs9
  40. 40. Keep The Barrier To Entry Low P H O T O V I A F L I C K R B Y B R I A N S N E L S O N ( E X F O R D Y ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / E X F O R D Y / 1 1 8 4 4 8 7 0 5 0 / #mcs9
  41. 41. Be Flexible, One Size Doesn’t Fit All P H O T O V I A F L I C K R B Y L U D O V I C B E R T R O N ( L AV E R R U E ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 2 3 9 1 2 5 7 6 @ N 0 5 / 3 5 7 1 8 0 5 3 2 1 / #mcs9
  42. 42. The SMUG & Social Media Worlds Are
 Your Nuts To Crack P H O T O V I A F L I C K R B Y K A I S C H R E I B E R ( G E N I S TA ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G E N I S TA / 1 2 7 0 4 8 3 4 7 /#mcs9
  43. 43. Thank You Tiffany Broadbent Beker @tb623 or tiffany@wm.edu P H O T O V I A F L I C K R B Y P E T E R G T R I M M I N G ( P E T E R - T R I M M I N G ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 7 4 7 4 9 1 1 0 7 4 #mcs9

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