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Planning for the next
generation of social media
Tiffany Broadbent Beker, William & Mary
Megan Hughes, Virginia Tech
Rob P...
https://vine.co/v/immFBFzAqvt
YikYak
• A location-based bulletin board (but can “peek” at other locations)
• Each post (Yak) can be up/down voted and co...
Yaks
Bullying, racism,
demeaning, sexually
explicit, harassing,
threatening
Bad jokes, random
questions, complaining
about work...
The Good, Bad & (Very) Ugly
YikYak handles
https://blog.yikyak.com/blog/introducing-handles
YikYak Ideas
• Not for official university posting or promotional use
• Best used as a monitoring tool
Snapchat
• Messaging app for sharing short photos or videos (Snaps)
• Can add text, emoji and or drawings along with geofil...
Snapcode
Built in Geofilters
Special Event Geofilters
Community Geofilters
https://www.snapchat.com/geofilters
On-Demand Geofilters
Add event/time-sensitive geofilters…for a price

https://www.snapchat.com/on-demand
On-Demand
Geofilters
Snapchat Ideas
• Show event posters around campus
• Live event coverage
• Student (or staff or faculty) takeovers
• Behind...
Snapchat

Takeover
https://www.youtube.com/watch?v=283teRkFpLw
Why?
A desire for authenticity and control
Periscope
• Live video streaming app connected with Twitter
• Can play back video for 24 hours (or download and upload to
...
Why Periscope?
Access

Ability to watch something
not normally accessible
Intimacy

Ability to feel connected to
the subje...
Periscope Ideas
• Campus tours
• Behind the scenes
• Faculty Q&A
• Live event coverage
Facebook Reactions
Facebook’s attempt to offer more nuanced responses (with less effort)
A quick scan allows you to see th...
Resources
General
• http://qz.com/613640/teens-have-a-smart-reason-for-
abandoning-facebook-and-twitter/
YikYak
• http://s...
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Planning for the next generation of social media - YikYak, Snapchat, Periscope and beyond

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An overview of YikYak, Snapchat, Periscope and Facebook Reactions and how higher education institutions can utilize them in their social media strategy.

Presented at the College Communicators Association of Virginia and DC Winter Conference on February 26, 2016.

Published in: Social Media
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Planning for the next generation of social media - YikYak, Snapchat, Periscope and beyond

  1. 1. Planning for the next generation of social media Tiffany Broadbent Beker, William & Mary Megan Hughes, Virginia Tech Rob Pongsajapan, Georgetown University ?
  2. 2. https://vine.co/v/immFBFzAqvt
  3. 3. YikYak • A location-based bulletin board (but can “peek” at other locations) • Each post (Yak) can be up/down voted and commented on • Anonymous (to a point) • Active at 2,000+ colleges and universities • As of January 2016 there is both a web-based version and mobile app
  4. 4. Yaks
  5. 5. Bullying, racism, demeaning, sexually explicit, harassing, threatening Bad jokes, random questions, complaining about work/relationships Sex, drug use, and shock humor The Good, Bad & (Very) Ugly
  6. 6. The Good, Bad & (Very) Ugly
  7. 7. YikYak handles https://blog.yikyak.com/blog/introducing-handles
  8. 8. YikYak Ideas • Not for official university posting or promotional use • Best used as a monitoring tool
  9. 9. Snapchat • Messaging app for sharing short photos or videos (Snaps) • Can add text, emoji and or drawings along with geofilters to a snap • Snaps “disappear” after 24 hours (but can be screenshot) • Can be shared directly with specific friends or strung together into a public Story (series of snaps) • Add friends either by username or Snapcode
  10. 10. Snapcode
  11. 11. Built in Geofilters
  12. 12. Special Event Geofilters
  13. 13. Community Geofilters https://www.snapchat.com/geofilters
  14. 14. On-Demand Geofilters Add event/time-sensitive geofilters…for a price
 https://www.snapchat.com/on-demand
  15. 15. On-Demand Geofilters
  16. 16. Snapchat Ideas • Show event posters around campus • Live event coverage • Student (or staff or faculty) takeovers • Behind the scenes & tours (art galleries/museums, sporting events, theatre performances) • Contests • Casual place to interact/Q&A with prospective and current students
  17. 17. Snapchat
 Takeover https://www.youtube.com/watch?v=283teRkFpLw
  18. 18. Why? A desire for authenticity and control
  19. 19. Periscope • Live video streaming app connected with Twitter • Can play back video for 24 hours (or download and upload to another video service) • Can watch via the Periscope app or directly in Twitter See also: Facebook Live
  20. 20. Why Periscope? Access
 Ability to watch something not normally accessible Intimacy
 Ability to feel connected to the subject Immediacy
 Ability to connect with something happening in real- time
  21. 21. Periscope Ideas • Campus tours • Behind the scenes • Faculty Q&A • Live event coverage
  22. 22. Facebook Reactions Facebook’s attempt to offer more nuanced responses (with less effort) A quick scan allows you to see the general sentiment of the reactions to a post
  23. 23. Resources General • http://qz.com/613640/teens-have-a-smart-reason-for- abandoning-facebook-and-twitter/ YikYak • http://social.colostate.edu/2015/12/14/whats-up-with-yik- yak/ • http://sproutsocial.com/insights/yik-yak-in-higher- education/ • http://www.nytimes.com/2016/01/07/business/dealbook/ 07db-streetscene.html Snapchat • http://bostoncollegesocialmedia.com/2016/02/11/ snapchat-101/ • https://snapchatstrategy.com/the-noob-s-guide-to-using- snapchat-7359d534bc12#.ms3hkij5f • http://social.colostate.edu/2016/02/18/snap-this-not-that/ • https://blog.bufferapp.com/snapchat Periscope/Facebook Live • https://www.facebook.com/facebookmedia/best- practices/live

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