Using Twitter for Recruitment

Using Twitter for Recruitment April 2009 Thomas Shaw Recruitment Directory (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au Jo Knox Recruiter Daily (02) 9267 3800 [email_address] http://www.recruiterdaily.com.au Craig Schuetrumpf adlogic/PostJobsOnce (02) 9262 1745 [email_address] http://www.adlogic.com.au Page Webinar - Using Twitter for Recruitment

Welcome Questions can be asked during the webinar using the Q&A panel. We will endeavor to answer the most common at the end of the presentation. Video/Presentation slides will be made available for download shortly after the session. If Facebook is for people you already know, Twitter is for people you'd like to get to know better. http://www.twitter.com/recruiterdaily http://www.twitter.com/adlogictech http:// www.twitter.com/thomasshaw Hashtag #rd15apr Page Webinar - Using Twitter for Recruitment

Getting Started

Do you have a social media plan or strategy?

What social networks are you currently using for talent identification?

How can I make finding a job more interesting?

Would I enjoy reading this if someone else wrote it?

Why should I tweet & who is my intended audience?

How can this tool ADD VALUE to us and our BRAND?

Page Webinar - Using Twitter for Recruitment

What is Twitter? http://www.twitter.com Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates (known as tweets), which are text-based posts of up to 160 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. Tweets = 160 character messages 20 characters for username 140 characters for the message text Fastest growing, hottest social media property right now Potential to be as big as/bigger than Facebook and MySpace and even takes on Yahoo and Google for news. Twitter is fully searchable, free and easy to set up and use Page Webinar - Using Twitter for Recruitment

What is Twitter?

An informational tool - provide information to others

A conversational tool - respond to other peoples tweets, engage in dialogue

Twitter allows people to stay connected in real-time

Great way to communicate and network with new and old contacts

You choose the message - not the recipient

Online messaging system

Who is using it? Page Webinar - Using Twitter for Recruitment

Sign up http://www.twitter.com/

Brand yourself professionally. Choose a professional Twitter username using your name or some combination of your name and profession that sounds good and is easy to remember.

Design your profile – add information, avatar, bio, location, URL. Take time to create a professional profile that will attract your target market. If you don’t have a website, link to your LinkedIn profile.

Start following people http://search.twitter.com/ (put in some keywords)

Follow others & Look for "follow me on twitter" badges

Watch as people follow you back – Autofollow?

How to get started… Page Webinar - Using Twitter for Recruitment

What’s the point?

The point of twitter changes depending on who’s tweeting…

Why companies should tweet

Reveal the human side of the company, give it a personality

Provide useful information that people wont get anywhere else (or at least, as quickly)

Respond to comments, requests, feedback, complaints in REAL TIME

Have a platform for announcing news, competitions, games, events

New business leads

Will Twitter...

Replace your website? No.

Cut your marketing budget?

Broadcasting = Yes

Building your brand and image = Yes

Improve Customer Relations = Yes

Opportunities Track Conversations Monitor who is talking about you Improve ROI by improved communication Find answers Promote products/events Engage with your customers Manage internal/external communication Poll/Survey Resolve issues Become a thought leader Offer advice How can Twitter improve your business? Market Research Authority Business transparency Trust Brand awareness, Image Knowledge Product awareness Customer service Socialise Web presence Faster than RSS Page Webinar - Using Twitter for Recruitment

Opportunities

Opportunities for Recruitment

Engage with clients, candidates – Relationship & Network building

Find leads

Employer branding

Post hot jobs, or latest job links on twitter back to the employers or agencies web site

Recruitment news updates.. ie "Looking for a PHP developer in Melb, Top rates apply"

Speaking/networking functions.. ie "Speaking at XXX on how to find a job", "Meet us at Careers Expo“

Links to career content - employee profiles, videos, articles, etc.

Follow discussions on various topics or trends

Connecting with job seekers via twitter

Research candidates

Market Intelligence

Statistics & Trends Hitwise: UK Internet visits to Twitter have increased 6-fold since the start of the year and 32 times the last 12 months (Mar 08/09). Last week (4 Apr 09), Twitter was the 50th most visited website in the UK. Source: http://www.hitwise.com.au/ Hitwise: Twitter has maintained its phenomenal yearly growth rate, increasing year-on-year in web visits by 517.9% (w/ending 10 January 2009 compared to the same week last year) Page Webinar - Using Twitter for Recruitment

Source: http://www.compete.com (14 th Apr 2009) Notes: The traffic dose not include requests made by the API Page Webinar - Using Twitter for Recruitment

The Basics

Following - People you follow

Followers - People following you

You can follow anything

You only receive the messages of those you follow

Use a @ sign prior to a persons handle to direct the message at them

Use D for direct message

Because each post can only contain 140 characters, shorthand is used lots when tweeting (think SMS)

RT = Retweet, followed by @ then the person you’re retweeting’s username e.g.

RT @thomasshaw indicates you are retweeting one of my posts

DM - Direct Message

@ - Send/Reply to e.g. @thomasshaw - sends a message to me on the public timeline

The Twitterverse , or the Twitosphere - the community of Twitter users

Tweeter , or Twitterer - a Twitter user

Tweet - a post on Twitter. Tweets - the updates you, and everyone else, post

Followers - people who have chosen to receive updates for a particular Twitterer

Twitterstream - the public, or friend, timeline - the posts on Twitter are chronologically listed

Retweet - the action of reposting another user’s post, crediting them for it

Retweeter , or Retweetist - someone who retweets

Terms Page Webinar - Using Twitter for Recruitment

Recent tweets Avatar USER PROFILE BIO Page Webinar - Using Twitter for Recruitment

Recent tweets by the users I am following What should I say? USER DASHBOARD People I am Following People that are following Me DM’s sent RSS Feed Page Webinar - Using Twitter for Recruitment

Hash Tags # http://www.hashjobs.com #job, #jobpost, #NAJ, #HAJ, #rtjob, #employment, #recruiting, #hiring, #career, #staffing Have A Job? (#HAJ) Need a Job? (#NAJ) Used as a way to filter / find content for group conversation ie. #jobs – to follow what people are saying about jobs All you do is include “#” + “letters” in your tweet and it becomes instantly searchable People use # tags for events – I.e. #rd15apr, #followfriday, #hrfutures Page Webinar - Using Twitter for Recruitment

Search Function http://search.twitter.com

Search for people you know

Search by location

Search by Keyword

Search by industry or interest

By Recommendation

By Conversation

By Hashtag

By popularity

By ego

By time

Twitter is the most powerful for the small

company or individual recruiter who wants to

get an edge over the competitors.

You don't have to use SMS, email – just

tweet it.

Search Function Page Webinar - Using Twitter for Recruitment

Search Function

Twitter supports advanced search functions including boolean logic and operators

Once you find 1 key person, you can follow their network

Sign up for Twitter alerts where the tweets will be sent directly to your email

Use 3 rd party API directories

http://www.justtweetit.com http://www.wefollow.com http://www.twellow.com

Monitor Page Webinar - Using Twitter for Recruitment

Posting Jobs to Twitter Simply posting your job to twitter, and hoping that they are found by your target audience is NOT an effective way of using Twitter for recruitment. As with any other medium, recruiters need to target their audience and build a strong recognisable brand. By using adlogic, clients can create custom job feeds and corresponding specialised Twitter profiles for each area that they recruit for. 1 . Create a Twitter profile (make sure you notify adlogic with your login details) 2 . Log into the adlogic system 3 . Create a new job Page Webinar - Using Twitter for Recruitment

Posting Jobs to Twitter 4. Select the destination The important emphasis here is that not all roles may be suitable for posting to all mediums. adlogic enables clients to maintain the integrity of their advertising campaigns by being selective about which jobs they post where. Page Webinar - Using Twitter for Recruitment

Posting Jobs to Twitter Job adverts are displayed in your twitter account with the Job Title, brief summary and a hyperlink to the actual job advert. Users can click on the link to open the job advert fully, RT to their network or @reply to the poster with more information. Page Webinar - Using Twitter for Recruitment

Posting Jobs to Twitter The job advert is displayed using the client’s template. Candidates can apply for the job or email a friend, thus increasing the clients market reach, of particular interest are the statistics regarding referral placements vs. job board applicants. Using social media such as Twitter and Facebook could be viewed as taking recruitment back to its grass roots of networking but for a digital age. Page Webinar - Using Twitter for Recruitment

Aggregation http://www.twitterjobsearch.com http://www.twitterjobcast.com http://www.hashjobs.com Page Webinar - Using Twitter for Recruitment

Useful Resources WeFollow http://wefollow.com/ WeFollow is a user-powered Twitter directory that aims to group users according to labels that are determined by the users themselves. Monitter http://monitter.com/ As you can tell from the name of the site, Monitter is a web tool to help people monitor tweets through keywords and locations. It's real time, and so a great way to get on-the-spot reactions. TweetStats http://tweetstats.com/ It generates graphs from your tweets to analyse your tweet timeline (tweets per day), tweet density, aggregate daily tweets, aggregate hourly tweets, interfaces used to access twitter and even replies to. It also logs the latest trending stats, trend clouds and the top 50 trends of all time. TwitterFeed http://www.twitterfeed.com Posts RSS feeds automatically to Twitter Tweetdeck http://www.tweetdeck.com TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more. Job Searching via Twitter http://www.recruitmentdirectory.com.au/Blog/job-searching-via-twitter-a137.html Twitter and Recruitment http://www.recruitmentdirectory.com.au/Blog/twitter-and-recruitment-a13.html http://www.Friendorfollow.com http://www.twitpic.com http://twitter.grader.com http://www.mrtweet.com http://www.twellow.com http://www.twtpoll.com http://www.tweetbeep.com http://www.Twilert.com http://www.twitterbuttons.com http://www.twitteranalyzer.com http://spy.appspot.com http://www.tinyurl.com http://tweeternet.com/ Page Webinar - Using Twitter for Recruitment

Tips

Focus on quality tweets over quantity.

Engage with your network. Genuine engagement with your network of followers is the best way to get new followers

Use free tools and websites to manage/track messages and reputation

Twitter is public – Don’t tell confidential stuff & carry on personal conversations from the company account

Don't always make it about you, your product or service – people will unfollow you

Automate the process - use http://www.tweetlater.com/

Learn & have fun!

Questions? Jo Knox (02) 9267 3800 Recruiter Daily [email_address] http://www.recruiterdaily.com.au Thomas Shaw Recruitment Directory (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au Craig Schuetrumpf adlogic/PostJobsOnce (02) 9262 1745 [email_address] http://www.adlogic.com.au http:// www.twitter.com/recruiterdaily http:// www.twitter.com/adlogictech http:// www.twitter.com/thomasshaw hashtag #rd15apr Page Webinar - Using Twitter for Recruitment