This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development. Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location. The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns. If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.

1. Social Media for
Business Development
Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks

2. TODAY WE’LL COVER
ENGAGE!
Tambako the Jaguar

3. TODAY WE’LL COVER
DRIVE!
Bruno. C.

4. TODAY WE’LL COVER
CONVERT!
Romain Guy

5. TODAY WE’LL COVER
MEASURE!
Heavy Weight Geek

6. WHO IS THIS GUY?

7. YOUR CHALLENGES
Compliance
Limited Resources
Customer Inertia
fdecomite

8. SOCIAL MEDIA BENEFITS
Brand Awareness
Customer Service
Lead Gen

9. SOCIAL MEDIA ISN’T THE ANSWER

10. DIGITAL MARKETING ACTION PLAN
Attraction
Retention
Conversion
Measurement
http://www.flickr.com/photos/myklroventine/

11. WHERE DO YOU START?
Goals
derrickcollins

12. SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy
without a content strategy.”
--Susan Cato

13. SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy
without a content strategy.”
--Susan Cato

14. SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy
without a content strategy.”
--Susan Cato

15. SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy
without a content strategy.”
--Susan Cato

16. SOCIAL MEDIA
Platform vs Networking
• Platforms vs. Networking
Julie Rashelle Official GDC

17. SOCIAL PLATFORMS
Increase your visibility
Let you tell your story
Allow engagement
Wayne Large

18. KEYWORD RESEARCH
Brainstorm key phrases
Test your beliefs
Create your copy
Calsidyrose

19. GENERATING KEYWORDS

20. GENERATING KEYWORDS

21. GENERATING KEYWORDS

22. GENERATING KEYWORDS

23. GENERATING KEYWORDS

24. KEYWORD PLANNER

25. KEYWORD PLANNER

26. KEYWORD PLANNER

27. KEYWORD PLANNER

28. BLOGS

29. BLOGS

30. BREAKING DOWN A BLOG POST

31. YOUTUBE

32. YOUTUBE

33. YOUTUBE

34. YOUTUBE

35. YOUTUBE

36. SOCIAL NETWORKING
Engage
Promote
Drive traffic

37. BUILDING BETTER LINKS

38. FACEBOOK MARKETING

39. FACEBOOK MARKETING

40. EDGERANK

41. EDGERANK

42. FACEBOOK ADS

43. TARGETING ON FACEBOOK

44. TWITTER

45. LISTENING

46. NOT LISTENING

47. TWITTER ADS

48. LINKEDIN

49. PROFILES FOR EMPLOYEES

50. COMPANY PAGES

51. LINKEDIN GROUPS

52. LINKEDIN PULSE

53. PINTEREST

54. DRIVING TRAFFIC
Sarah G

55. CAN YOU BE TRUSTED?

56. FIRST IMPRESSIONS MATTER

57. PRESENTATION MATTERS
irene

58. USE SOCIAL PROOF

59. KEEP IT SIMPLE

60. LIMIT CHOICES
ecudiélle

61. THE EYES HAVE IT
James Breeze | usableworld.com.au & tobii.com

62. RETARGETING

63. BUILDING BETTER LINKS

64. BUILDING BETTER LINKS

65. NEED HELP WITH SOCIAL MEDIA?
Rich Brooks
207.523.5141
rich@takeflyte.com
Training
Consulting
Outsourcing

66. TAKEAWAYS
Create valuable content
Choose your channels
Drive and convert
masochismtango

67. THANK YOU
@therichbrooks
!
!
!
!
!
Rich Brooks
flyte new media
takeflyte.com
@therichbrooks