Cognitive-Applying knowledge Cognitive is about mapping the advertising space in print medium Find trends across sectors,across clients, How they advertise? Where they Advertise?

1. Ad Trends For Chennai
25th to 31st July 2014

2. Ad Trend
25th July’14 Chennai TOI| Source TC&S
5% 7% 7%
32%
49%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
38%
10%
10%
8%
8%
8%
5%
5%
5%
5%
Ad Trend-25th July
SERVICES ONLINE SHOPPING WEB TEXTILE & CLOTHING
EDUCATION HAIR CARE TELECOM PRODUCTS
AUTOMOBILES DURABLES MISCELLANEOUS
PERSONAL ACCESSORIES
5% 2%
12%
12%
20%
7%
5%
12%
7%
2%
2% 12%
Ad Position
BOTTOM BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT
FULL PAGE TOP CENTRE TOP LEFT TOP RIGHT

3. Ad Trend
17%
17%
11%
11%
11%
9%
9%
7%
4%
4%
Ad Trend-26th July
TEXTILE & CLOTHING REAL ESTATE SERVICES
DURABLES PERSONAL ACCESSORIES EDUCATION
HOUSEHOLD PRODUCTS ONLINE SHOPPING WEB TELECOM PRODUCTS
AUTOMOBILES
26th July’14 Chennai TOI| Source TC&S
2% 2%
16% 16%
35%
29%
0%
10%
20%
30%
40%
BANNER BOTTOM FULL PAGE HALF PAGE QUARTER
PAGE
SMALL
Ad Size
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
10%2%
10%
24%
4%6%
12%
16%
6%
8% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE LEFT
CENTRE RIGHT FULL PAGE TOP LEFT
TOP RIGHT

4. Ad Trend
22%
14%
14%
11%
11%
8%
8%
5%
5%
3%
Ad Trend-27th July
EDUCATION SERVICES PERSONAL ACCESSORIES
HOUSEHOLD PRODUCTS PERSONAL CARE TEXTILE & CLOTHING
MISCELLANEOUS ONLINE SHOPPING WEB TELECOM PRODUCTS
FOOD & BEVERAGES
27th July’14 Chennai TOI| Source TC&S
3%
11%
3%
21%
63%
0%
20%
40%
60%
80%
BANNER HALF PAGE NIL QUARTER PAGE SMALL
Ad Size
3% 3%
11%
11%
26%13%
5%
11%
3% 3%
3% 11%
Ad Position
BOTTOM BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT
NIL TOP TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

5. Ad Trend
28th uly’14 Chennai TOI| Source TC&S
15%
8%
38% 38%
0%
10%
20%
30%
40%
50%
BANNER HALF PAGE QUARTER PAGE SMALL
Ad Size
8%
15%
8%
54%
8%
8%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
23%
23%
23%
15%
8%
8%
Ad Trend-28th July
EDUCATION SERVICES
ONLINE SHOPPING WEB M-COMMERCE
PERSONAL ACCESSORIES E-COMMERCE

6. Ad Trend
40%
16%
8%
8%
8%
8%
4%
4%
4%
Ad Trend-29th July
ONLINE SHOPPING WEB SERVICES
EDUCATION FOOD & BEVERAGES
DURABLES BANKING/FINANCE/INVESTMENT
M-COMMERCE PERSONAL CARE
TELECOM PRODUCTS
29th July’14 Chennai TOI| Source TC&S
8% 4%
24%
64%
0%
20%
40%
60%
80%
BANNER HALF PAGE QUARTER PAGE SMALL
Ad Size
4%
4%
28%
40%
8%
8%
4%
4%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE RIGHT TOP TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

7. Ad Trend
3%
3%
13%
3%
20%
7%3%
37%
3%
7%
Ad Trend-30th July
AUTOMOBILES DURABLES EDUCATION
HAIR CARE ONLINE SHOPPING WEB OTHERS
PERSONAL CARE SERVICES TELECOM PRODUCTS
TEXTILE & CLOTHING
30th July’14 Chennai TOI| Source TC&S
3%
10%
33%
53%
0%
10%
20%
30%
40%
50%
60%
BANNER HALF PAGE QUARTER PAGE SMALL
Ad Size
7%
3%
20%
27%
10%
13%
3%
3%
13%
Ad Position
BOTTOM BOTTOM BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE RIGHT
TOP CENTRE TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

8. Ad Trend
6%
31%
6%
19%
13%
6%
13%
6%
Ad Trend-31st July
AUTOMOBILES EDUCATION FOOD & BEVERAGES
ONLINE SHOPPING WEB OTHERS PERSONAL HEALTHCARE
SERVICES TEXTILE & CLOTHING
31st July’14 Chennai TOI| Source TC&S
6%
13%
81%
0%
20%
40%
60%
80%
100%
FULL PAGE QUARTER PAGE SMALL
Ad Size
6%
19%
44%
6%
13%
6%
6%
Ad Position
BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE LEFT
CENTRE RIGHT FULL PAGE TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

9. Weekly Ad Trend
3%
1%
5%
14%
2%
2%
4%
1%67%
25th to 31st July
AUTOMOBILES BANKING/FINANCE/INVESTMENT
DURABLES EDUCATION
FOOD & BEVERAGES HAIR CARE
HOUSEHOLD PRODUCTS M-COMMERCE
OTHERS
25th to 31st July Chennai TOI| Source TC&S
4% 6%
9%
29%
51%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
6%
1%
7%
15%
29%
8%
4%
11%
6%
1%
1%
3% 9%
Ad Position
BOTTOM BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT
FULL PAGE TOP TOP CENTRE TOP LEFT
TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

10. Ad Trend For Services Sector
0%
5%
10%
15%
20%
25%
30%
Day wise Trend
15%
6%
12% 12% 12%
9% 9% 9% 9% 9%
0%
5%
10%
15%
20%
5 9 21 23 27 29 33 35 36 37
Page No’s
Top 10 Page no’s
27%
73%
Page Type
LHP
RHP
2%
9%
13%
29%
7%
2%
18%
2%
18%
0%
5%
10%
15%
20%
25%
30%
35%
BOTTOMBOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
LEFT
CENTRE
RIGHT
TOP
CENTRE
TOP
RIGHT
Ad Position
25th to 31st July Chennai TOI| Source TC&S
1st
Rank

11. Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend
9% 9%
13% 13%
9%
13%
9% 9% 9% 9%
0%
5%
10%
15%
20%
11 14 15 20 21 24 26 28 32 33
Page No’s
Top 10 Page no’s
3%
42%
32%
19%
3%
0%
10%
20%
30%
40%
50%
BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT
Ad Position
52%
48%
Page Type
LHP
RHP
25th to 31st July Chennai TOI| Source TC&S
2nd
Rank

12. Ad Trend For Education Sector
4%
50%
18%
4% 4% 4% 4%
7%
4% 4%
0%
10%
20%
30%
40%
50%
2 3 5 6 7 15 18 23 33 37
Page No’s
Top 10 Page no’s
7%
17%
34%
7%
17%
7%
10%
0%
10%
20%
30%
40%
BOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE
LEFT
CENTRE
RIGHT
TOP LEFT TOP RIGHT
Ad Position
10%
90%
Page Type
LHP
RHP
25th to 31st July Chennai TOI| Source TC&S
3rd
Rank
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend

13. Ad Trend For Textile & Clothing Sector
6% 6%
13% 13%
6%
13%
6% 6% 6%
0%
5%
10%
15%
20%
1 21 25 26 28 31 32 34 38 45
Page No’s
Top 10 Page no’s
11%
6%
11%
22%
6% 6% 6%
22%
6% 6%
0%
5%
10%
15%
20%
25% Ad Position
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Day wise Trend
25th to 31st July Chennai TOI| Source TC&S
4th
Rank
6%
28%
67%
Page Type
GATEFOLD
LHP
RHP

14. Ad Trend For Personal Accessories Sector
5%
10%
15%
20%
25%
30%
35%
40%
45%
25-07-14 26-07-14 27-07-14 28-07-14
Day wise Trend
10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
0%
5%
10%
15%
20%
3 5 18 19 25 26 27 29 30 34
Page No’s
Top 10 Page no’s
31%
8% 8%
23%
15%
8% 8%
0%
10%
20%
30%
40%
BOTTOM
RIGHT
CENTRE CENTRE
LEFT
CENTRE
RIGHT
FULL PAGE TOP LEFT TOP RIGHT
Ad Position
38%
62%
Page Type
LHP
RHP
25th to 31st July Chennai TOI| Source TC&S
5th
Rank

15. Ad Size For Top 5 Sectors
25th to 31st July Chennai TOI| Source TC&S
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
EDUCATION ONLINE SHOPPING
WEB
PERSONAL
ACCESSORIES
SERVICES TEXTILE &
CLOTHING
19%
2%
15%
22%
17%
28%
6% 15%
58%
17%
72% 74%
69%
40%
44%
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER

16. Top 10 Page Genre For Services & Online Shopping
Web Sectors
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
VARIETY CITY
NEWS
WINE &
DINE
GENERAL BACKBEAT MUSIC CINEMA ART &
CULTURE
Services
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
25th to 31st July Chennai TOI| Source TC&S

17. Top 10 Page Genre For Education & Textile Clothing
0%
10%
20%
30%
40%
50%
60%
70%
80%
CITY NEWS VARIETY GENERAL NATIONAL
NEWS
SPORTS
NEWS
WINE & DINE
Education
0%
5%
10%
15%
20%
25%
30%
Textile & Clothing
25th to 31st July Chennai TOI| Source TC&S

18. Top 10 Page Genre For Personal Accessories Sector
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Services
25th to 31st July Chennai TOI| Source TC&S

19. Get more updates
To know more please call
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com

20. About Therefore Solutions
 Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
 Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
 Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

21. Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com

22. Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com

23. You Plan Therefore You Succeed

24. Thank You

25. Disclaimer
Disclaimer:The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is
strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit
or redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of
its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of
an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date
appearing in the material and may be subject to change from time to time without prior notice.
Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any
sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this
report or its contents.