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Admicro adnetwork

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Admicro adnetwork

  1. 1. Ability to reach 31M readers, equal 90% of Internet users in Vietnam:  8.2M A class readers  16M mobile readers  15.5M family and female readers  18.5M young readers  26M public readers Admicro owns the largest and the most influential Mobile Adnetwork in Vietnam. Reach 16 million mobile readers Big Brand customers: more than 450 big brand customers including: Unilever, P&G, Samsung, Vinaphone, and Mobifone Small and medium customers: we serve more than 10,000 SME customers within e-commerce, logistics, education, and cosmetics to name a few #1 Ad Network in Vietnam with 40% market share 16M mobile readers with 60M visits/ per month Growth rate: 125 % Admicro Ad Network 1
  2. 2. Admicro Ad Network 5 main channels  General news: 1.2B+ page views and 200 million visits a month: Dan Tri, Soha News, Nguoi lao dong, VCTV…  Finance – Business (A-class): 55M page views and 8.6M visits a month: CafeF, CafeBiz, VnEconomy, Dien dan doanh nghiep, Autopro and the Business subpage in Dan Tri  Family – Women – Health: 95M page views and 16.5M visits a month: Suc Khoe Doi Song, Gia Dinh, Afamily and Health subpage in Dan Tri  Social - Entertainment: Loved and visited frequently by more than 19.5M young readers from the age of 13-25, includes: Kenh 14, Soha (Soha Phim, Soha Musik), San Nhac, and Genk  E-commerce: 95M page views and 17M visits a month: Rong Bay, Mua Re, En Bac, Mua Chung 30 prestigious owned- websites THE CORE 150 PARTNERS WEBSITES 2
  3. 3. Admicro Ad Network 3 58.73% 41.27% By Gender Male Female 38.34% 33.45% 23.21% 5% By Region North Southern Central Oversea 20% 18% 8% 5% 3% Males: 15-24 Males: 25-34 Males: 35-44 Males: 45-54 Males: 55+ 0% 5% 10% 15% 20% 25% By Age Males: 15-24 Males: 25-34 Males: 35-44 Males: 45-54 Males: 55+ 20% 16% 6% 3% 2% Females: 15-24 Females: 25-34 Females: 35-44 Females: 45-54 Females: 55+ 0% 5% 10% 15% 20% 25% By Age Females: 15-24 Females: 25-34 Females: 35-44 Females: 45-54 Females: 55+
  4. 4. Admicro Ad Network 4 60.85% 33.29% 5.86% By Device Desktop Mobile Tablet 10% 25% 14% 10% 18% 17% 7% 0-10 seconds 11-30 seconds 31-60 seconds 61-180 seconds 181-600 seconds 601-1800 seconds 1801+ seconds 0% 5% 10% 15% 20% 25% 30% Duration
  5. 5. Admicro Ad Network 5 Arts & Entertainment/Celebrities & Entertainment News News/Newspapers Sports/Team Sports/Soccer Travel/Air Travel News/Sports News Arts & Entertainment/Music & Audio Arts & Entertainment/Music & Audio/World Music Law & Government/Government/Executive Branch Arts & Entertainment/TV & Video/Online Video Business & Industrial 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% Interest
  6. 6. Admicro Ad Network 6 Traffic by hourly in TA: 40M/day.
  7. 7. Admicro Ad Network 7 Channels most visit by sites Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_dantri_overview.png
  8. 8. Admicro Ad Network 8 Channels most visit by sites Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_kenh14_overview.png
  9. 9. Admicro Ad Network 9 Channels most visit by sites Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_sohanews_overview.png
  10. 10. Admicro Ad Network 10 Channels most visit by sites Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_afamily_overview.png
  11. 11. Admicro Ad Network 11 Channels most visit by sites Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_giadinhnet_overview.png
  12. 12. Admicro Ad Network 12 Channels most visit by sites Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_giadinhnet_overview.png
  13. 13. Techonology With nearly 100 staffs highly qualified in engineering technology, Admicro is having the first and most complete tech team in the field of online advertising in Vietnam. We have dedicated time and effort to build and develop:  Intelligent data processing system: Processes 100,000 rps. Stores over 450B records, 75 TB of dispersive data. Manages 1B ad impressions/day and 31M unique visitors.  Self-serving advertising system: Allows customers to actively manage their campaigns including: the ad design process, ad launch parameters, and total campaign ad spending through innovative budget controls.  Behavior targeting technology: Distributes banner ads to viewers based upon unique information, past behaviors, and interests.  Geo-targeting technology: technology locates user locations including their specific Vietnam province and city with an accuracy >90%  Frequency and anti fraud technology: Optimizes the effectiveness of advertising by controlling the frequency of banner displays and monitors ad campaigns in real-time 13
  14. 14. 14 Technology Targeting workflow: 1. User load web => make an ad request to the ads servers. 2. Ads server make a question about user info to the Bigdata system. 3. Bigdata system analytics and answer the user info (Gender, Age, Interests,..) 4. Ads servers will get the fit ad for the user info 5. Ads servers response the ad to enduser
  15. 15. Technology 15 Retargeting methodology  Description: We know who visited your site, who clicked your ads before, who interacted with other ads but in the same type with you. Then our ad platform will follow and show your ads everywhere/every time when meeting the users.  Implement: - Implement a retargeting code for your site => so we can met all users from all sources who visited your sites. - Mark your ad with special id. All users who clicked, interacted with your ads will be collected. The users will be candidate with high priority for your ads. - Bigdata analytics: We store history of all users who clicked, interacted with many ads. From your TA, we can get more users from here with the same TA.

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