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TERMINALFOUR t44u 2010- SapientNitro - Social Media Presentation
 

TERMINALFOUR t44u 2010- SapientNitro - Social Media Presentation

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  • Not so much about loyalty or disloyalty. It’s about getting people to come back again and again
  • Rethink what we’re doing and how we do it 360 is the only channel Connections are like DNA Get really smart about the consumer Redefine the brand strategy Galvanize useful social behaviors – what does SHARE really mean Gain new technology based skills and work with new partners Adapt, take risks – be prepared to fail – publicly. WE WANT TO PRESENT 2 CHALLENGES, 2 OPPORTUNITIES WE WANT TO TALK ABOUT 2 WAYS BRANDS CAN ADAPT (OR SURVIVE) FINALLY WE WANT TO TALK ABOUT HOW WALLS EMBRACED IT ALL AND WHAT THEY LEARNED. ***Laura
  • Rethink what we’re doing and how we do it 360 is the only channel Connections are like DNA Get really smart about the consumer Redefine the brand strategy Galvanize useful social behaviors – what does SHARE really mean Gain new technology based skills and work with new partners Adapt, take risks – be prepared to fail – publicly. WE WANT TO PRESENT 2 CHALLENGES, 2 OPPORTUNITIES WE WANT TO TALK ABOUT 2 WAYS BRANDS CAN ADAPT (OR SURVIVE) FINALLY WE WANT TO TALK ABOUT HOW WALLS EMBRACED IT ALL AND WHAT THEY LEARNED. ***Laura
  • Malaria no more campaign Drive awareness to fight the biggest child killer on the planet (without a media budget) Results: Generated media coverage worth at least $25 million 70,000 life saving bed nets donated in a 2 week timeframe http://bit.ly/cdwjX7 – video on YouTube Use digital media to raise disease awareness E.g. Diabetes Design truly creative campaigns that go viral Increase disease understanding through creative us of interactive technology E.g. interactive kiosks and Apps Strengthen Sanofi Aventis brand in disease areas
  • Rethink what we’re doing and how we do it 360 is the only channel Connections are like DNA Get really smart about the consumer Redefine the brand strategy Galvanize useful social behaviors – what does SHARE really mean Gain new technology based skills and work with new partners Adapt, take risks – be prepared to fail – publicly. WE WANT TO PRESENT 2 CHALLENGES, 2 OPPORTUNITIES WE WANT TO TALK ABOUT 2 WAYS BRANDS CAN ADAPT (OR SURVIVE) FINALLY WE WANT TO TALK ABOUT HOW WALLS EMBRACED IT ALL AND WHAT THEY LEARNED. ***Laura
  • Not so much about loyalty or disloyalty. It’s about getting people to come back again and again

TERMINALFOUR t44u 2010- SapientNitro - Social Media Presentation TERMINALFOUR t44u 2010- SapientNitro - Social Media Presentation Presentation Transcript

  • SOCIAL MEDIA@SapientNitro © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 1
  • SapientNitro Key Facts Founded in 1990, publicly traded since 1996 (NASDAQ: SAPE) Headquartered in Boston with over 8000 employees, 4500 in India 36 offices worldwide / 9 offices in Europe End-to-end service offering, with a collaborative and Agile approach Largest independent interactive agency in the world 2009 revenue of US$639M London - Just shy of 700 people with creative studio of approximately 200 © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 2
  • An award winning digital companyMost awarded agency atCannes 20093 Grand Prix, 6 Gold LionsRated #1 Digital Network by ForresterRated #1 Interactive Agency 2007, 2008, 2009 & 2010Rated #2 Digital Agency by Advertising AgeWe achieve success for our clients at 3 times industry average. Client satisfaction scores are the highest in our industry © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 3 View slide
  • Social Media Evolution© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 4 View slide
  • So what is Social Media? © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 5
  • What is Scial Media?All of the below: Communication Multimedia Blogs: Photo sharing: • Blogger, LiveJournal, Open Diary, TypePad, • Flickr, Zooomr, Photobucket, SmugMug WordPress, Vox, ExpressionEngine Video sharing: Micro-blogging / Presence applications: • YouTube, Vimeo, • Twitter, Plurk, Pownce, Jaiku Livecasting: Social networking: • Ustream.tv, Justin.tv, Stickam, bizbuzztour.com • Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Audio and Music Sharing: Hi5, Ning, Elgg • Imeem, The Hype Machine, Last.fm, ccMixter Social network aggregation: • FriendFeed Events: Reviews and Opinions • Upcoming, Eventful, Meetup.com Product Reviews: • epinions.com, MouthShut.com Collaboration Q&A: Wikis: • Yahoo! Answers, WikiAnswers • Wikipedia, PBwiki, wetpaint Social bookmarking: Entertainment • Delicious, StumbleUpon, Google Reader, CiteULike Virtual worlds: Social news: • Second Life, The Sims Online,Forterra • Digg, Mixx, Reddit Game sharing: Opinion sites: • Miniclip, Kongregate • epinions, Yelp, City-data.com © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 6
  • As described by us….“Online content & experiences created by, and with people, using easilyaccessible and scalable publishing technologies.”Social media helps create an emotional connection through personalisedrelationships built through conversations. © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 7
  • Creating Relationships The result Awareness Your audience… knows who you are... Acquisition is willing to join the conversation… Engagement actively participates… and spreads the word Advocacy © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 8
  • Andy we can use this as the notes page to discuss theprevious creating relationships slide Social media helps create an emotional connection through personalised relationships built through conversations. It also is a great tool to: Listen to the internet, hear what peoples pain points are An easy way of creating fresh & engaging content about the work you do and to connect you with your audience Create brand ambassadors through word of mouth (personal recommendations are powerful) Establish thought leadership (do you really discount the power of a blog? Allow participation which forges deeper customer loyalty and retention © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 9
  • Social media is a method of deliveryAndy we can also use this slide as the notes page todiscuss the previous creating relationships slideWhat you say and how you say it is just as important In order for any social media engagement to be effective it needs to: Be consistent and aligned to a common message Be integrated across all channels of engagement Be carefully targeted to the places where the audiences are Evolve with the audience Government social media follows the same principles as all other social media initiatives just with additional regulations A very basic rule of thumb is if you can do it offline you can do it online © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 10
  • Need a slide here on content you ownand content that you influence. This willlead into the case studies on good andbad Social Media © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 11
  • The Power of Social Media When it Workswell…… © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 12
  • Creative ways to increase disease awareness and brandadvocacy © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 13
  • CNN vs AshtonTHE BET: Whoever is the first to 1,000,000 followers on Twitter donates 10,000 nets to fight malaria in Africa © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 14
  • The result1,000,729 Followers 998,826 Followers © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 15
  • And when it doesn’t….What price your Reputation? © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 16
  • Social Media Crisis Management (Screen shot from now removed FaceBook page - March 2010) © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 17
  • WHAT SHOULD YOBE DOING? U© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 18
  • Going Social Audit Approach Framework Execution Immerse Assess Originate ArticulateRepeatable Conversation Opportunity Experience Campaigns Brand Engagement Influence Media Consumer Readiness Media PR/Outreach Media Buzz/PR Execution Continuous Listening & Buzz Measurement & Insights Management Tracking © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 19
  • Summary?© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 20
  • and finally……© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 21
  • QUESTIONS?© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL 22