Not so much about loyalty or disloyalty. It’s about getting people to come back again and again
Rethink what we’re doing and how we do it 360 is the only channel Connections are like DNA Get really smart about the consumer Redefine the brand strategy Galvanize useful social behaviors – what does SHARE really mean Gain new technology based skills and work with new partners Adapt, take risks – be prepared to fail – publicly. WE WANT TO PRESENT 2 CHALLENGES, 2 OPPORTUNITIES WE WANT TO TALK ABOUT 2 WAYS BRANDS CAN ADAPT (OR SURVIVE) FINALLY WE WANT TO TALK ABOUT HOW WALLS EMBRACED IT ALL AND WHAT THEY LEARNED. ***Laura
Rethink what we’re doing and how we do it 360 is the only channel Connections are like DNA Get really smart about the consumer Redefine the brand strategy Galvanize useful social behaviors – what does SHARE really mean Gain new technology based skills and work with new partners Adapt, take risks – be prepared to fail – publicly. WE WANT TO PRESENT 2 CHALLENGES, 2 OPPORTUNITIES WE WANT TO TALK ABOUT 2 WAYS BRANDS CAN ADAPT (OR SURVIVE) FINALLY WE WANT TO TALK ABOUT HOW WALLS EMBRACED IT ALL AND WHAT THEY LEARNED. ***Laura
Malaria no more campaign Drive awareness to fight the biggest child killer on the planet (without a media budget) Results: Generated media coverage worth at least $25 million 70,000 life saving bed nets donated in a 2 week timeframe http://bit.ly/cdwjX7 – video on YouTube Use digital media to raise disease awareness E.g. Diabetes Design truly creative campaigns that go viral Increase disease understanding through creative us of interactive technology E.g. interactive kiosks and Apps Strengthen Sanofi Aventis brand in disease areas
Rethink what we’re doing and how we do it 360 is the only channel Connections are like DNA Get really smart about the consumer Redefine the brand strategy Galvanize useful social behaviors – what does SHARE really mean Gain new technology based skills and work with new partners Adapt, take risks – be prepared to fail – publicly. WE WANT TO PRESENT 2 CHALLENGES, 2 OPPORTUNITIES WE WANT TO TALK ABOUT 2 WAYS BRANDS CAN ADAPT (OR SURVIVE) FINALLY WE WANT TO TALK ABOUT HOW WALLS EMBRACED IT ALL AND WHAT THEY LEARNED. ***Laura
Not so much about loyalty or disloyalty. It’s about getting people to come back again and again
