Assistants and social media

3. Inventory Check WHO Has a SmartPhone/BB/iPhone Uses LinkedIn / Xing / Plaxo Has a Hotmail / Gmail / Yahoo Account Uses Flickr / Picasa Looked something up with Yahoo? Uses Delicious / Digg / ... Looked something up with Google? Reads blogs? Looked something up with Ask? Reacts on a blog? Looked something up on Wikipedia? Has a blog? Contributed to Wikipedia? Uses RSS-feed readers Uses review sites Uses Instant messaging Contributes to a review site Has no idea what Instant messaging is Has a Facebook account Uses VOIP Has a Twitter account Uses this in Day to Day Business ? 3 © 2010 IBM Corporation

4. “Social Media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media.” Social Media is … Editable Popular Conversation Fast Emotional 4 Ironic Source: http://en.wikipedia.org/wiki/Social_media © 2010 IBM Corporation

6. Why do people participate?  To have a dialogue and be a “part”  To meet and share information – to have fun  To learn from an expert’s ideas and opinions  To provide their opinions and wisdom  To get the inside scoop  To tell a company what they like – and what they don’t  To see the experience of the people who bought it, tried it, read it, made it, or visited it first 6 © 2010 IBM Corporation

17. The Social Technographics® Ladder Publish a blog Publish your own Web pages Creators Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Critics Contribute to online forums Contribute to/edit articles in a wiki Model Audience propensity to use Use RSS feeds social media in business decision Collectors Add “tags” to Web pages or photos “Vote” for Web sites online making/adoption activity Maintain profile on a social networking site Joiners Visit social networking sites Read blogs Watch video from other users Spectators Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above 17 © 2010 IBM Corporation

18. The Social Technographics® ladder of business buyers US B2B adults* buyers+ Creators 21% 43% Groups include people participating in at least one Critics 37% 58% activities while working on behalf of their businesses. Collectors 19% 48% *Source: Forrester's North American Media & Marketing Online Survey, Q2 2008, 5,002 respondents +Source: Forrester global survey of business Joiners 35% 55% decision makers and influencers, Q4 2008, 1217 respondents Spectators 69% 91% Inactives 25% 5% 18 © 2010 IBM Corporation

21. Real Simple Syndication is an easy way to both provide relevant (corporate) information to your stakeholders as well as collect and organise relevant content for yourself. 21 © 2010 IBM Corporation

31. Twitter  Twitter: “a free social messaging utility for staying connected in real-time.”  send and read updates (tweets). –text-based posts of up to 140 characters.  Twitter is sometimes described as the "SMS of the Internet” 31 © 2010 IBM Corporation

39. Who uses LinkedIn?  Professionals are using LinkedIn to connect professionals and businesses.  Businesses are using LinkedIn to connect to their customers, and thereby extend their brand presence.  LinkedIn spans: – 170 industries. – 200 countries. • >50% members are outside U.S. 39 © 2010 IBM Corporation

48. New Social Business Etiquette ? Eti·quet·te (noun) : the set of rules or customs which control accepted behavior in particular social groups or social situations (Cambridge Dictionary)  Etiquette: make sure that people feel comfortable and at ease so their and your qualities can be brought to attention (Erasmus, 1530)  Core of etiquette is care for others and the pursue of equality. If we can empathize than, we can turn the situation in our advantage  “Directive, not a law” or “advice, not a rule” 48 © 2010 IBM Corporation

50. Yves Van Seters External Communications & Media relations Belgium & Luxembourg Av.du Bourgetlaan 42 B-1130 BRUSSELS YvesVS.tumblr.com BELGIUM linkedin.com/in/Yvesvanseters T: +32(0)2-225 21 11 @YvesVS M:+32(0)478-27 10 33 facebook.com/yvanseters E: yvanseters@be.ibm.com 50 © 2010 IBM Corporation