Integrity Overview
          Social Media and Community Involvement

          It’s great to meet you.



                ...
What is Social Media?
– Informational systems designed to facilitate
  communications, interactions and influence
– It rep...
This Just In… (Nielsen, 2009)
– Americans have tripled time spent on social networking
    • from a year ago
– In August 2...
Time to Reach 50 Million Users



  Radio                        TV   Internet   Ipod


38                             13 ...
Why Should You Care?

– It’s not a fad
– Consumers are changing how they consume media
– It’s a fundamental shift in commu...
Marketing has Changed
                                   ad
                                     ad
 ad                   ...
Marketing has Changed

                               Traditional Media         Social Media

Usability                   ...
Resistance to Social Media is Futile

– Millions of people are creating
  content for the social Web
– Your competitors ar...
Brands are Embracing
                                         UGC




                304K fans     23K fans

            ...
What Integrity Has Learned…

– Be prepared to change and learn
– The messenger is more important than the message
   • Peo...
How to Participate – Join the Talk

1. Put someone in charge
      •   Interdepartmental groups
      •   Evaluate every p...
Integrity




                                                Ed Morrissey
                             Partner & Chief Cr...
11/19/2
Integrity works with leading
                         009
entities to create meaningful
experiences through
intera...
11/19/2
Integrity Leadership Team
                                                                                        ...
Integrity is a “web first” technology
agency
uniquely positioned to execute complex interactive strategies
Online Focus
On...
Market Position

  Technology
      Savvy               Niche Tech
                             Firms
                    ...
Thank you.




                                                Ed Morrissey
                             Partner & Chief C...
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Integrity social media_2010

  1. 1. Integrity Overview Social Media and Community Involvement It’s great to meet you. Ed Morrissey Partner & Chief Creative Officer 6321 Clayton Road Saint Louis, MO 63117 314.727.3600 x 22 ed@integritystl.com www.integritystl.com Interactive Brand Advocacy
  2. 2. What is Social Media? – Informational systems designed to facilitate communications, interactions and influence – It represents all channels "we the people" use to read, write, create and share information with each other, including blogs, tagging, wikis, socialized networks, RSS, communities, podcasts, vlogs, sharing, etc. 2 Interactive Brand Advocacy
  3. 3. This Just In… (Nielsen, 2009) – Americans have tripled time spent on social networking • from a year ago – In August 2009, 17 percent of all time spent on the Internet was at social networking sites • up from 6 percent in August 2008 – Suggests a wholesale change in the way the Internet is used – Video and text content remain central to the Web experience • the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth. 3 Interactive Brand Advocacy
  4. 4. Time to Reach 50 Million Users Radio TV Internet Ipod 38 13 4 3 – Facebook 100 Million users = less than 9 months – Ipod app downloads = 1 Billion in 9 months – Nothing scales like the Internet 4 Interactive Brand Advocacy
  5. 5. Why Should You Care? – It’s not a fad – Consumers are changing how they consume media – It’s a fundamental shift in communications – 3 out of 4 Americans engage (Forrester 2008) – 2/3 of Internet users visit Social Networks (Nielson, 2009) – Social sites are 4th most popular online activity (Nielsen, 2009) – Social Media is word of mouth on steroids 5 Interactive Brand Advocacy
  6. 6. Marketing has Changed ad ad ad ad ad ad ad – Access proliferation and fragmentation • 13,500 radio stations ( 4,400 in 1960) • 17,300 magazines (8,400 in 1960) • 82.4 TV channels per home ( 5.7 in 1960) • Web = Billions of options – Radio, TV, IM, E-mail, Web, Video Games, Blogs, Magazines, etc. 6 Interactive Brand Advocacy
  7. 7. Marketing has Changed Traditional Media Social Media Usability Specialized Open to all Relevancy Longer production times Now Flexibility Once created, done Constant change Accountability Producer Contributor/Community Dialog Push down Engage all Feedback Hard to measure Immediate and ongoing 7 Interactive Brand Advocacy
  8. 8. Resistance to Social Media is Futile – Millions of people are creating content for the social Web – Your competitors are probably already there – Your customers have been there for a long time – If your business isn't putting itself out there, it ought to be – BusinessWeek, February 19, 2009 8 Interactive Brand Advocacy
  9. 9. Brands are Embracing UGC 304K fans 23K fans 9 Interactive Brand Advocacy
  10. 10. What Integrity Has Learned… – Be prepared to change and learn – The messenger is more important than the message • People do business with people – Investment is required • Longer term campaigns required • Mgmt expects immediate results • Must bridge the gap – Persistence – New skill acquisition may be required – Call to action is critical – make it easy – Track and improve 10 Interactive Brand Advocacy
  11. 11. How to Participate – Join the Talk 1. Put someone in charge • Interdepartmental groups • Evaluate every program • Evangelize internally • Learn and grow 2. Engage the right people 3. Give them something to talk about 4. Provide the tools to make it easier 5. Get involved in the conversation 6. Track and measure results 11 Interactive Brand Advocacy
  12. 12. Integrity Ed Morrissey Partner & Chief Creative Officer 6321 Clayton Road Saint Louis, MO 63117 314.727.3600 x 22 ed@integritystl.com www.integritystl.com Interactive Brand Advocacy
  13. 13. 11/19/2 Integrity works with leading 009 entities to create meaningful experiences through interactive mediums. – Full service “web centric” consulting firm based in St. Louis – Serve mostly large organizations with internal IT teams – Strong balance between technology, creative and strategy – Targeted messaging & placement – Consistency across touch points – Clear and deliberate messaging 13 Interactive Brand Advocacy
  14. 14. 11/19/2 Integrity Leadership Team 009 John Simanowitz Ed Morrissey john@integritystl.com ed@integritystl.com CEO / Founder CCO / Partner As an authority in the practical application of web-based Ed is an industry expert in applying creative, user-centered solutions, John solves complex brand, marketing and development principles to help businesses extend their brands communication issues for a wide variety of clients. online and better connect with their customers, as well as their employees, partners and investors. With broad experiences in branding, marketing, system usability, online public relations, and interactive social Having built his last firm to be named one of AdWeek’s Top 50 media, John aligns brand promise with product reality. Interactive Agencies, Ed has developed web-based solutions for a variety of clients within industries including technology, John has led award winning developments for public and consumer packaged goods (CPG), healthcare, government, oil secure projects within healthcare, education, consumer and gas, media and financial services. packed goods (CPG), technology, entertainment, and service industries. Ed’s clients have included such brands as AT&T, Bausch & Lomb, Hewlett Packard, JCPenney, Sony, Microsoft, Continental Airlines and Exxon Mobil. 14 Interactive Brand Advocacy
  15. 15. Integrity is a “web first” technology agency uniquely positioned to execute complex interactive strategies Online Focus Online branding GUI - Usability enhancements Strategy, planning, & user profiling Flash-based websites & apps Internet/Intranet/Extranet sites Online video Social collaboration tools Tool integration Interactive illustrations & demos Mobile / iPhone E-Commerce & Online promotions Permission based marketing Industry Expertise Healthcare Technology Online Shopping/e-Tailing Government Non-Profit 15 Interactive Brand Advocacy
  16. 16. Market Position Technology Savvy Niche Tech Firms Integrity Web Design Firms Traditional Agencies Traditional Branding Media Firms Tactical Business & Strategy 16 Interactive Brand Advocacy
  17. 17. Thank you. Ed Morrissey Partner & Chief Creative Officer 6321 Clayton Road Saint Louis, MO 63117 314.727.3600 x 22 ed@integritystl.com www.integritystl.com Interactive Brand Advocacy

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