We live in a digital world bombarded by emails, tweets, blogs, pop-ups, banners, billboards, television ads and radio shout outs - each one of them screaming for our attention. It is a new era of mass communication and social engagement where your customers connect, comment, post, check-in, share and discuss everything in realtime...including your brand. Welcome to the Engagement Era....it's time to Adapt, Evolve and Engage.

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Engagement Era

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Engagement Era
WELCOME TO THE The Agency
ENGAGEMENT ERA 15+ YEARS & 400 CLIENTS LATER
We started out as two kids in a garage. We'd
like to think we still bring that energy and
OUR SERVICES
wonder to every project we undertake today.
• Award Winning Full Service Agency founded in 1998.
We provide solutions to many of the Fortune
• Advertising Campaigns
500, international conglomerates, governments
• Internet Development
entities, internet startups, online retailers and
• Online Marketing Strategy
even the local mom and pop looking for more
• Mobile Application Development
effective marketing solutions.
• Analytics, Social Media Development We Believe that Good Design is Good Business
• Online Media Planning & Buying

3. Topic of Discussion
Engagement Era
WELCOME TO THE
The Agency
ENGAGEMENT ERA Some of Our Clients

4. Topic of Discussion
Engagement Era
WELCOME TO THE
We live in a digital world bombarded by emails,
ENGAGEMENT ERA tweets, blogs, pop-ups, banners, billboards,
television ads and radio shout outs - each one
of them screaming for our attention.
It is a new era of mass communication and
social engagement where your customers
connect, comment, post, check-in, share and
discuss everything in realtime...including your
brand.
Welcome to the Engagement Era….it's time to
Adapt, Evolve and Engage.

6. Topic of Discussion
Engagement Era
WELCOME TO THE
If Facebook was a country it would be the 3rd
ENGAGEMENT ERA largest country in the world behind China & India.

7. Topic of Discussion
Engagement Era
WELCOME TO THE
More videos are uploaded to YouTube every 60 days
ENGAGEMENT ERA than all 3 major US networks produced in 60 years

8. Topic of Discussion
Engagement Era
WELCOME TO THE
ENGAGEMENT ERA The numbers tell the real story
133,000,000 (one hundred and thirty three million)
2,320,000,000
Number of blogs indexed since 2002
(2.3 billion)
400,000,000 Number of Tweets sent to date
Number of active Facebook users (july 2010)
1,900,000 (1.9 million)
2,000,000,000 Number of active Foursquare users
Number of daily Google searches
236,000,000 700,000,000 (seven hundred million)
Number of annual Digg visitors Number of photos uploaded to Facebook daily
Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

9. Topic of Discussion
Engagement Era
WELCOME TO THE
The Engagement Era can be best defined as being
ENGAGEMENT ERA comprised of the following characteristics.
Conversation, Collaboration,
Transparency, Accessibility,
Immediacy and Community.

10. Topic of Discussion
Engagement Era

11. Topic of Discussion
Engagement Era
Translation:

12. Topic of Discussion
Engagement Era
WELCOME TO THE
ENGAGEMENT ERA
Translation:
46% of adults 18 or older in the US use social networking sites

13. Topic of Discussion
Engagement Era
WELCOME TO THE
Why should I care?
ENGAGEMENT ERA How does this affect me and my business?
Simply put your brand, is being
discussed by your customers, in
real time on a global stage,
with or without you!

14. Topic of Discussion
Engagement Era
WELCOME TO THE
ENGAGEMENT ERA
Translation:
The inmates are running the asylum

15. Topic of Discussion
Engagement Era
WELCOME TO THE
So what are Brands doing to address this seismic
ENGAGEMENT ERA shift in media landscape.
Let’s look at some good examples of Engagement

16. Topic of Discussion
Engagement Era
WELCOME TO THE
So what are Brands doing to address this seismic
ENGAGEMENT ERA shift in media landscape.
Video Resume Creates a Global Frenzy
The Best Job In The World was a campaign developed by Tourism Queensland to
find a caretaker for an Australian Island Paradise. The campaign was launched
with a classified Ad seeking applicants for an “island caretaker”. User were
encouraged to submit videos online showcasing why they should be chosen for
the $110,000 a year job.

17. Topic of Discussion
Engagement Era

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Engagement Era

19. Topic of Discussion
Engagement Era
WELCOME TO THE
So what are Brands doing to address this seismic
ENGAGEMENT ERA shift in media landscape.
Video Resume Creates a Global Frenzy
The campaign generated tens of 14,000 video applications from 197 countries
were uploaded. It’s global audience of over 3,000,000,000 line and international
media coverage was estimated to have exceeded US$165 million.
The campaign also won home 3 Grand Prix awards at Cannes & the Agency, Nitro
was acquired in the same week for $50M.

20. Topic of Discussion
Engagement Era
WELCOME TO THE
So what are Brands doing to address this seismic
ENGAGEMENT ERA shift in media landscape.
Changing the Game With Authentic Fan Engagement
In the spring of 2010 the Miami HEAT were approaching a crossroads. Their
franchise player, Dwayne Wade, was nearing the end of his contract; free agency
loomed and a bevy of suitors were lined up to court the NBA All Star.
In a bid to ensure Wade would think twice about leaving Miami, the HEAT
elected to prove to their superstar just how much he meant to the team, and
ultimately, the City of Miami.
Little did we know that WeWantWade.com would forever change the professional
sports game.

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Engagement Era

22. Topic of Discussion
Engagement Era
WELCOME TO THE
So what are Brands doing to address this seismic
ENGAGEMENT ERA shift in media landscape.
The Result
WeWantWade.com was launched at 9 am on May 13th. By 6 pm traffic to the website
stood at 90,000+ visits & was a top 10 search trends on Google.
The site in it’s 1st 24 hours of going live has generated over:
3446 Messages, 5865 Fan Kit Requests, hundreds of User
submitted videos and tens of thousands of Tweets.

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Engagement Era

24. Topic of Discussion
Engagement Era
WELCOME TO THE
So what are Brands doing to address this seismic
ENGAGEMENT ERA shift in media landscape.
Innovation Feeds Success (pun intended)
Launched in fall 2008, Kogi Korean BBQ combined the taste of Korean barbecue
with the portability of Mexican taco trucks, found in and around LA. Kogi truck
locations are broadcast via Twitter and consistently draw crowds of 300 to 500
people each time they arrive.

25. Topic of Discussion
Engagement Era

26. Topic of Discussion
Engagement Era
WELCOME TO THE
So what are Brands doing to address this seismic
ENGAGEMENT ERA shift in media landscape.
The Result
Kogi BBQ’s in it’s first 12 months went from selling $2.00 Korean barbecue tacos to
grossing over$2 Million and it’s success has been credited for accelerating the
food truck revolution in the US.
Kogi now runs 4 separate trucks and has opened up its first sit-down restaurant,
Chego, in Palms, LA.

27. Topic of Discussion
Engagement Era
WELCOME TO THE
So what are Brands doing to address this seismic
ENGAGEMENT ERA shift in media landscape.
$2000 UGC Spot Dethroned The King of Beers
10 year Dominance of the Superbowl comes to an end.
Anheuser-Busch, has been dethroned as king of the Super Bowl Commercials by a $2000
user generated spot. Joe and Dave Herbert entered their $2k spot “Free Doritos” in
the Doritos User submitted ad contest & won the chance for their spot to be aired
during the SuperBowl.

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Engagement Era

29. Topic of Discussion
Engagement Era
WELCOME TO THE
So what are Brands doing to address this seismic
ENGAGEMENT ERA shift in media landscape.
Doritos takes the #1 spot with “Free Doritos”
The spot was the #1 fan favorites according to Ad Meter rankings, knocking AB
out of the #1 position after 10 years.
AB then dumps a number of their smaller Agency contacts including
Goodby Silverstein & Partners,S.F. effectively terminating a 15 year
relationship.

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Engagement Era
WELCOME TO THE
ENGAGEMENT ERA Some tips for success
Know your medium,what
works in one platform may
not work in another.
Each application of social media activates
unique user groups. Learn about these
constituents before launching your
campaign...it can save you from major
embarrassment.

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Engagement Era
WELCOME TO THE
ENGAGEMENT ERA Some tips for success
20% of your users will bring in 80% of of your traffic. So
make it easy for them to access and share your content.
• RSS Feeds
• Social Bookmarks tools
• Email to a Friend features
• Tweet this Links
• Trackbacks & blog links
• Video & Photos Embed options

32. Topic of Discussion
Engagement Era
WELCOME TO THE
ENGAGEMENT ERA Essential Resources
Monitoring is essential to success here are a few great FREE RESOURCES
• Google Alerts are emails sent to you when Google • HootSuite free basic plan get five profiles and two
finds new results -- such as web pages, newspaper articles, or RSS feeds for Facebook and Twitter, and allows small or
blogs -- that match your search term. You can use Google Alerts medium-sized businesses and others who need control and
to monitor anything on the Web. analytics for their online activity
• YouTube Insights shows interesting metrics about • TweetDeck in addition to managing your Facebook
your video: who’s watching it, where, its ratings, total number of and Twitter accounts, users can also update their
views. You can also find out a list of top ten referrals, gender/age Foursquare, LinkedIn, Googlebuzz and MySpace accounts,
audience distribution, and popularity of the video in various parts share photos on Flickr, watch YouTube videos and more.
of the world.
• Google Analytics is a free service offered by • Gist integrates all your contacts to one location from
Salesforce, Twitter, Facebook, LinkedIn, email, and other
Google that generates detailed statistics about the visitors to sources onto one dashboard, which you can divide among
a website people and companies.

33. Topic of Discussion
Engagement Era
WELCOME TO THE
ENGAGEMENT ERA Some tips for success
• Plan early and innovate only where necessary.
• Make it easy for your audience to participate.
• Have something to say and avoid spamming your audience.
• Communicate and acknowledge your audience.
• Integrate all of your marketing efforts.
• Track & measure your effectiveness.
• Consistently monitor your social media sentiment.

34. Topic of Discussion
Engagement Era