Social Developers London March_2013

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On Wednesday March 13th, Roger Warner, Lee Stacey and Charlie Lyons returned for now what is our third stint at the Social Developers London meetup.

This time they shared some of the latest smoking hot social campaigns including TopShop Autumn/Winter 2013 'Reinvent the Catwalk', KLM's 'Must See Map', Mercedes' 'You Drive' and Silvercar.

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Social Developers London March_2013

  1. 1. Social Campaigns that are Very Smoking HoT Social Developers London - March 2013 © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  2. 2. WE drive brand engagement through the CREATIVE application of Content & technology © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  3. 3. Our clients drive the social web ... and harness it LONDON NEW YORK SAN FRAN © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  4. 4. Locating Value Exchanges BOREDOM ENTERTAINMENT Show Me PRODUCTIVITY My Best Self... KILLER APPS CULTURAL NEEDS BIG IDEAL/MISSION BRAND’S BEST SELF FRUSTRATION Solve my problem... HELP/UTILITY DISCOVERY TOOLS/CONTENT © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  5. 5. TopShopAW13Mission Statement Reinventing the live runway experience. Be part of the action. Get access, access, access. How? Integrated live content and app driven campaign. Technology partnership with Google (G+) http://www.youtube.com/watch?feature=player_embedded&v=5TAF9OfL99g#! © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  6. 6. Why care? Gives me inside access (perceived Why share? exclusivity) The Cast: YouTube gets me closer to the real time action Hangouts Create your look apps ‘Modelcam’ Enables me to ‘roll my own’ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  7. 7. Must See Map Mission Statement Create a social campaign to bolster KLM’s customer e-mail database by incentivising the public to sign up. How? Dutch agency Code D’Azure created an application where the traveller creates a map, to which their friends can contribute tips. When the map is complete, it is sent to the user by post, for free. http://www.youtube.com/watch?v=dosrsAy4ENY © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  8. 8. Why care? Really slick UI Why share? If it’s something you’ve asked for, it’s The Cast: more personal FACebook Twitter Google Maps printed maps You get a real thing that you can touch, for free © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  9. 9. #YouDrive Mission Statement Create a TV advert for the new Mercedes Benz A-Class that will engage the TV audience beyond simply watching the advert. How? Stink Digital created an interactive movie in several parts where the story was decided by users Tweeting a hashtag. The most popular hashtag would determine the outcome of the next episode. http://www.youtube.com/watch?v=VXO_WKe54jY © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  10. 10. Why care? Why share? Mercedes is an aspirational brand The Cast: It’s so easy, why wouldn’t you? Youtube TV Ad spots Twitter The audience feels like they’re part of the ad, keeping them engaged with it © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  11. 11. disruption! © Copyright 2013 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  12. 12. © Copyright 2013 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  13. 13. technology is a catalyst for disruption!SORRY PARIS... © Copyright 2013 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  14. 14. technology is a catalyst for disruption! © Copyright 2013 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  15. 15. bad user experience... © Copyright 2013 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  16. 16. disrupting hire cars! © Copyright 2013 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  17. 17. © Copyright 2013 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  18. 18. Why care? Why share? Removing the Pain of a famously painful area via technology!! © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013
  19. 19. THANK YOU PS: We’re Hiring contact us Roger Warner Charlie Lyons Lee Stacey Partner Director Engagement Consultant +44 (0)7921 777 933 +44 (0)2079 086565 +44 (0)2079 086565 roger@bynd.com +44(0) 7540 686704 +44(0) 7540 686704 @rogerwarner charlie@bynd.com lee@bynd.com @LStacey © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWednesday, March 13, 2013

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