1.1. research in business
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This document provides an overview of business research, including its definition, purpose, and process. It discusses trends affecting business research and outlines the main components of the research process. These include defining the purpose, designing the study, analyzing results, and presenting conclusions. The document also categorizes the different types of research and researchers involved, from internal business researchers to specialty firms and syndicated data providers. Key terms related to business research are defined.
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![Welcome to
SCIENCE & SCIENTIFIC
RESEARCH[ ]Dr. Myrza Rahmanita, SE, M.Sc
Research in Business
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problem discovery and definition
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sources of problems
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criteria for selecting a research problem
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formulating a research problem
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the process of problem definition/identification
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the iceberg principle
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building/abbreviated version research proposal
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ascertain the decision maker’s objectives
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understand the background of the problem
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The rapidly changing economic and socio-economic environment has led to think how to keep the business processes continuously optimized in highly uncertain and unexpected markets. This turbulent market situation has been brought two major challenges - Socio-cultural (Behavioral) challenge and Technical challenge (IT). The current industry practice and the academic researchers are trying to get out of this by looking the answer from the technology and business model end: “HOW” to manage the challenges of continuous change concentrating on flexibility and speed, maintainability and scalability, cost. Aftermath of it, there is numerous business process modeling techniques are being proposed by the researchers and the technology industry that well captures both approaches - Quantitative analysis: Objective Approach and Qualitative analysis: Subjective Approach though these approaches have its own drawback. (It is not the purpose of this seminar to enlighten on this drawback.) But, the socio-cultural challenge is ignored though our investigation reveals that Information behavior changes faster than information systems, which has driven us to work on it. Therefore, the aim of this seminar is to demonstrate how socio-cultural factors have significant impact, i.e. WHY IT MATTERS, on the success of business process optimization.
iabsg_dataroundtable
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This document provides an introduction to research methods for business. It defines research as the process of finding solutions to problems through thorough study and analysis. There are two main types of business research: applied research which aims to solve current problems, and basic research which generates generalizable knowledge. Research helps managers make better decisions by systematically identifying issues, gathering relevant information, analyzing data, and developing evidence-based solutions. Both internal researchers and external consultants can assist managers with research, each offering their own advantages and disadvantages to consider.
chapter_1.ppt
The document provides an introduction to research methods for business. It discusses what research is, the different types of business research including applied and basic research. It explains the role of managers in research and how knowledge of research can help managers make better decisions. The document also covers internal versus external researchers/consultants and the importance of ethics in business research.
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sdfghjkjdsaASDFGHJKLKJHGFDSASDFGHJKJHGFDSASERTYHUJKIUYT
chapter_1.ppt
This document provides an introduction to research methods for business. It defines research as the process of finding solutions to problems through thorough study and analysis. There are two main types of business research: applied research which aims to solve current problems, and basic research which generates generalizable knowledge. Research helps managers make better decisions by systematically identifying issues, gathering relevant information, analyzing data, and developing evidence-based solutions. Both internal researchers and external consultants can assist managers with research, each offering their own advantages and disadvantages to consider.
chapter-01 business research methodology
The document provides an introduction to research methods for business. It discusses what research is, the different types of business research including applied and basic research. It explains the role of managers in research and how knowledge of research can help managers make better decisions. The document also covers internal versus external researchers/consultants and the importance of ethics in business research.
chapter_1.ppt
This document provides an introduction to research methods for business. It defines research as the process of finding solutions to problems through thorough study and analysis. There are two main types of business research: applied research which aims to solve current problems, and basic research which generates generalizable knowledge. Research helps managers make better decisions by systematically identifying issues, gathering relevant information, analyzing data, and developing evidence-based solutions. Both internal researchers and external consultants can assist managers with research, each offering their own advantages and disadvantages to consider.
Graduate Thesis_E-Commerce
This document provides an introduction and background to a master's thesis project that examines the motivational factors affecting adoption or non-adoption of e-commerce by small to medium enterprises (SMEs). The purpose is to determine what motivates rural SMEs' decisions to adopt or not adopt e-commerce. A secondary purpose is to evaluate how business and owner characteristics influence adoption. The researcher conducted a survey of SME chamber of commerce members and interviews with business owners to understand their motivations. The results could help organizations support greater SME involvement in e-commerce.
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Business process analysis and optimization: A pragmatic approach to business ...
Business process analysis and optimization: A pragmatic approach to business ...
Chapter 1 - Research Methods for Business By Authors Uma Sekaran and Roger Bo...
Chapter 1 - Research Methods for Business By Authors Uma Sekaran and Roger Bo...
chapter_1.pptsdfghjkjdsaASDFGHJKLKJHGFDSASDFGHJKJHGFDSASERTYHUJKIUYT
chapter_1.pptsdfghjkjdsaASDFGHJKLKJHGFDSASDFGHJKJHGFDSASERTYHUJKIUYT
chapter_1 (2).pptsdfghjkjdsaASDFGHJKLKJHGFDSASDFGHJKJHGFDSASERTYHUJKIUYT
chapter_1 (2).pptsdfghjkjdsaASDFGHJKLKJHGFDSASDFGHJKJHGFDSASERTYHUJKIUYT
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6.2. evaluating and controlling marketing activities
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6.1. marketing implementation
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5.4. mlc maturity stage
This document discusses marketing strategies for mature markets. It recommends that firms in mature markets focus on generating cash flow, holding market share, and stealing market share from competitors. Additional strategies include increasing a firm's share of each customer's needs, differentiating products through quality and service, maintaining a low cost position, and pursuing options to grow the market such as line extensions or expanding distribution. The key is to sustain competitive advantages, pursue growth opportunities, and maintain customer satisfaction in order to survive shakeouts within mature industries.
5.3. mlc growth stage
During the growth stage of a product, companies should leverage perceived advantages to secure a strong market position. They should establish a clear brand identity through promotional campaigns and create unique positioning through advertising that stresses benefits. Companies should also maintain quality control, maximize availability through distribution and promotion, balance price and demand, and monitor competitors. For pioneers in growth markets, strategic options include fortress defense, flanker defense, confrontation, market expansion, and contraction. Retaining current customers involves maintaining satisfaction and loyalty while discouraging switching. Challengers can use flanking attacks, frontal attacks, encirclement strategies, or leapfrogging.
5.2. mlc introduction stage
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5.1. mlc development stage
The document discusses the product life cycle and market life cycle. It focuses on the development stage of these cycles. During the development stage of the product life cycle, a firm experiences no sales revenue and a net cash outflow as they develop new products and incur expenses. For the market life cycle, the development stage involves conceptualizing a new product based on customer needs and benefits, analyzing feasibility, and test marketing before full launch. The goal is to identify customer needs correctly and develop strong products to set up success entering the introduction stage. Over 80% of new products fail, so effective development is crucial.
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4.4. market differentiating
The document discusses differentiation and positioning strategies. It defines differentiation as creating differences in a firm's product that set it apart from competitors through distinct features, services, or characteristics. Positioning refers to creating a mental image of the product and its benefits in the minds of customers. While differentiation is based on the actual product, positioning depends on customers' perceptions of the product's real or perceived advantages relative to others. The document also notes that differentiation can be achieved through product descriptors or customer support services.
4.3. market branding
This document discusses branding strategies and key branding concepts. It covers basic branding decisions around product identification, comparison shopping, and risk reduction. Branding can enhance self-image and product loyalty. The document also discusses strategic brand alliances and how branding builds brand value through recognition, preference, and insistence. Customers who are brand insistent will go out of their way to find and purchase their favorite brand.
4.2. market targeting
The document discusses various targeting strategies for companies including single segment targeting, selective targeting, mass market targeting, product specialization, market specialization, niche-market strategy, mass-market strategy, growth-market strategy, and global market segmentation. The strategies allow companies to focus their marketing efforts on specific customer segments or markets to attract customers.
4.1. market segmentation
This document discusses market segmentation and targeting. It defines market segmentation as dividing a market into distinct groups of customers with distinct needs, characteristics, and behaviors. The key benefits of segmentation are identifying new product opportunities, designing effective marketing programs for groups, and improving resource allocation. However, segmentation risks missing customers that don't fit segments and misjudging target markets. The document outlines traditional and individualized segmentation approaches and criteria for successful segmentation like identifiable segments that are substantial, accessible, and responsive. It also discusses defining segments using demographic, geographic, behavioral, and other descriptors for both consumer and business markets.
3.3. forecasting market opportunities
The document discusses various methods for forecasting market opportunities and their advantages and limitations. It describes statistical methods that use past data but don't work for new products, observation methods that require prior examples, survey methods that provide opinions that may not reflect reality, analogy methods that compare to similar past products but conditions may differ, judgment methods based on experience but hard to defend, and market test methods that are most accurate but also expensive.
3.2. measuring market opportunities
There are four key types of systematic market knowledge systems that provide essential information for assessing markets and industries: internal records, marketing databases, competitive intelligence systems, and client contact systems. Additionally, targeted marketing research can provide insights into particular marketing challenges. Sales forecasts can be generated using either a top-down or bottom-up approach, and utilizing both concurrently is recommended as each has different strengths and insights that provide greater confidence if the results are similar. The six evidence-based forecasting methods outlined are statistical, observation, surveys, analogy, judgment, and market tests.
3.1. understanding market opportunities test
The document discusses conducting a situation analysis for marketing strategy. It covers:
1) A situation analysis describes current and future issues and trends affecting the internal, customer, and external environments. This gives an organization a "big picture" of how to deliver value.
2) Issues to consider include objectives, resources, customers, competition, economic conditions, regulations and more.
3) Conducting an analysis requires evaluating data, not just collecting it. The benefits of analysis must outweigh the costs. It is a challenging exercise.
4) A SWOT analysis is an effective tool to structure the assessment of strengths, weaknesses, opportunities and threats. It helps uncover competitive advantages to leverage in strategy.
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This document provides an overview of the factor comparison and point methods for quantitative job evaluation. It includes examples of how to rank jobs based on compensable factors like mental requirements, physical demands, skills, responsibilities, and working conditions. Tables show rankings of sample jobs and constructing a job comparison scale. Diagrams illustrate defining degrees for factors and assigning evaluation points. The goal is to develop a standardized, objective way to determine the relative value of jobs to establish competitive pay plans.
Topic7.1c compensation how_to_createa_market-competitive_payplannew
This document discusses how to create a market-competitive pay plan. It outlines a 5-step process for establishing pay rates: 1) conducting a salary survey, 2) evaluating jobs, 3) grouping similar jobs into pay grades, 4) pricing each pay grade, and 5) fine-tuning pay rates. It also covers topics like competency-based pay, executive compensation, the gender pay gap, and using HRIS systems to automate compensation administration. The overall goal is to develop a pay structure that attracts and retains employees while remaining fiscally responsible.
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This document discusses various job evaluation methods including ranking, classification, point method, and factor comparison. It provides examples of how each method works and the general steps involved. Key factors that are evaluated include skills, effort, responsibility, and working conditions. Legal considerations for compensation are also reviewed, such as the Equal Pay Act and other anti-discrimination laws. The overall process of job evaluation is outlined as identifying the need, choosing a committee, performing the evaluation, and getting employee cooperation.
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查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。乌龟和王八贼头贼脑的倒也逗人喜爱日上三竿时山娃总爱窜进自家瓜棚里跟小伙伴们坐着聊天聊着聊着便忍不住往瓜田里逡巡一番抱起一只硕大的西瓜用石刀劈开抑或用拳头砸开每人抱起一大块就啃啃得满嘴满脸猴屁股般的红艳大家一个劲地指着对方吃吃地笑瓜裂得古怪奇形怪状却丝毫不影响瓜味甜丝丝的满嘴生津遍地都是瓜横七竖八的活像掷满了一地的大石块摘走二三只爷爷是断然发现不了的即便发现爷爷也不恼反而教山娃辨认孰熟孰嫩孰甜孰淡水
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1.1. research in business
- 1. Welcome to SCIENCE & SCIENTIFIC RESEARCH[ ]Dr. Myrza Rahmanita, SE, M.Sc Research in Business http://www.adventuregirl.com/wp-content/uploads/2011/10/responsible-travel-belize-eco-
- 2. FIRST LET’S WE SEE ABOUT The Learning Objectives
- 3. What business research is and how it differs from business decision support systems and business intelligence systems. Trends affecting business research and the emerging hierarchy of business research and research that falls short of professional quallity The nature of the research process http://cdn2.cloudpro.co.uk/sites/cloudprod7/files/pointing.jpg
- 5. It’s because Business research provides information to guide business decisions http://www.ikeepsafe.org/wp-content/uploads/2011/01/whispering.jpg
- 6. Just like this …
- 7. RESEARCH SHOULD HELP Respond to Change !
- 8. “Enterprises have long recognized the need to better sense and respond to business change. What’s different today is that ubiquitous access to information and real-time communications have fostered an ‘always on’ business culture where decision making has become a ‘just-in time process. - Business Performance Management Forum
- 9. THE DEFINITION OF Business Research “
- 10. “A process of determining, acquiring, analyzing, synthesizing, and disseminating relevant business data, information, and insights to decision makers in ways that mobilize the organization to take appropriate business actions that, in turn, maximize business performance
- 11. RESEARCH SHOULD REDUCE RISK The primary purpose of research is to reduce the level of risk of a marketing decision “
- 12. Just like this …
- 13. WHAT’S CHANGING IN BUSINESS That Influences Research ?
- 14. 1-14 Critical Scrutiny of Business Computing Power & Speed Battle for Analytical Talent Factors Information Overload Shifting Global Economics Government Intervention Technological Connectivity New Research Perspectives As Shown in the diagram below …
- 15. BUSINESS PLANNING Drives Business Research
- 16. 1-16 Organizational Mission Business Goals Business Strategies Business Tactics As Shown in the diagram below …
- 18. 1-18 Business Intelligence Government/ Regulatory Economic Competitive Demographic Technological Cultural/ Social As Shown in the diagram below …
- 19. HIERARCHY OF Business Decision Makers
- 20. 1-20 Visionari es Intuitive Decision Makers Standardized Decision Makers Visionaries As Shown in the diagram below …
- 21. MINUTE MAIN and Business Research
- 22. 1-22 As Shown in the explanation below …
- 23. FOR Example
- 24. P&G has a world-class research department http://img01.thedrum.com/s3fs-public/news/tmp/56002/pg.jpg
- 26. 1-26 Characteristics Data collection/ transmission Data interpretation Models Decision support systems Data management As Shown in the diagram below …
- 29. 1-29 Clearly defined purpose Detailed research process Thoroughly planned design High ethical standards Limitations addressed Adequate analysis Unambiguous presentation Conclusions justified Credentials As Shown in the diagram below …
- 30. There are Two Categories of Research Applied, and Basic (Pure) http://thesaxenaclinic.com/wp-content/uploads/2012/07/nei-guan-is-approximately-two-finger-widths-above-the-wrist-crease.jpg
- 31. And 4 Types of Studies Reporting, Descriptive, Explanatory, and Predictive http://1.bp.blogspot.com/_SNKY08oGP_w/TKAjZk50t_I/AAAAAAAAEmQ/JaHpoqjOzSo/s1600/Johnnie+9.26.10+4+Fingers.jpg
- 32. AND THEN, WHO CONDUCT Business Research ?
- 33. 1-33 As Shown in the diagram below … Business Researchers Internal Research Departement
- 34. AND HERE ARE Some Syndicate Data Providers
- 35. • AC Nielsen • Scarborough • Millward Brown • Nielsen Media Research • Roper ASW • CSA TMO • Yahoo! • ORC International • DoubleClick • Nielsen/NetRatings • Taylor Nelson Sofres Intersearch • J.D. Power Associates • MediaMark • Simmon (SMRB) • BRMB • Information Resources Inc. 1-35 As Shown in the tabel below …
- 36. AND FEWS OF Specialty Business Research Firms
- 37. 1-37 Methodology Process Industry Participant group Geographic Region As Shown in the diagram below …
- 38. For Communication Agencies Understanding the image below … 1-38 Direct Business Public Relations AdvertisingSales Promotion
- 39. 1-39 NHRA CASRO MRA ESOMAR BRA AMA WAOBRP MPA NAB And For Trade Associations Understanding the diagram below …
- 40. 1-40 Last is Key Terms Remembering the Words beside … • Custom Researcher • Full-service researcher • Specialty researcher • Syndicated data provider • Omnibus researcher • Omnibus study http://www.memrise.com/s3_proxy/?f=uploads/mems/3432650000130607200152.jpeg