12. What is typically quality content?
• Long content > 1,000 words
• Content that people are searching for
– Google Keyword Planner
• Content that gets shared a lot
1
38. Use tools to incentivize social sharing
More sharing = More awareness = More traffic
• Give people incentives
– Free content
– Free entry to a competition
12
39. 12 Use tools to incentivize social sharing
www.PayWithATweet.com
40. 12 Use tools to incentivize social sharing
• 305 People Shared out
the Content
• 102 Extra Webinar
Registrations (5%
increase)
41. 13 Optimize for social media
See how well optimised
this page is on each
social network
smo.KnowEm.com