21 Tool and Technology Tips
to Dramatically Grow Your
Following Online

Ian Cleary
What we’ll cover today
Getting more traffic to your website
Building your followers or fans
Optimizing conversion on your ...
1

Pick your battles
1

Know your domain authority

www.opensiteexplorer.com
2

Know your Competitors
Domain Authority

www.moz.com/tools/seo-toolbar
3

Increase your Domain Authority
1
2
3
4

• Guest Post on Blogs
• Reach out to other bloggers
• Write great content
• Lin...
4

Find out what’s working for your
competitors

www.socialcrawlytics.com
4

Find out what’s working for your
competitors

The wider the bar the
more shares

www.socialcrawlytics.com
4

Find out what’s working for your
competitors
Click a column to sort the list so you can see
the most popular pages on e...
Write Content that is Optimized

5

• Place your
keywords in
•
•
•
•
•

Page Title
Page Description
Page Name
Heading 1
Fi...
6

Make Social Sharing Prominent

wordpress.org/plugins/flare/
7

Find out which keywords get traffic
for your competitor

www.semrush.com
7

Find out which keywords get traffic
for your competitor

www.semrush.com
7

Find out which keywords get traffic
for your competitor

www.semrush.com
8

Become active on Scoop.it

www.scoop.it
8

Become active on Scoop.it

www.scoop.it
9

Become active on Triberr

www.triberr.com
9

Become active on Triberr

www.triberr.com
10

Find Relevant Twitter Followers

www.ManageFlitter.com
11

Engage with your competitor’s
followers

www.twitonomy.com
12

Track your influencers

www.hootsuite.com
12

Track your influencers

www.hootsuite.com
13

Use Feedly with Buffer

www.feedly.com
13

Use Feedly with Buffer

www.bufferapp.com
14

Very Clear Call to Actions
15

Incentives for subscribers
16

Use Mention.net
17

Implement Responsive Design
18

Monitor Your Users

www.luckyorange.com
18

Monitor Your Users

www.luckyorange.com
18

Monitor Your Users

www.luckyorange.com
19

Set up goals & track conversions

www.google.com/analytics
19

Set up goals & track conversions

www.google.com/analytics
19

Set up goals & track conversions

www.google.com/analytics
20

Track email conversions

www.aweber.com
21

Automate the sharing of content

www.dlvr.it
That’s all folks…

1
2

3

4

• Strategy first then tools

• SEO is not difficult it’s a process
• Analytics is essential
...
Image Editing
Click any of the icons to overlay text or
shapes on your picture or apply filters,
textures, frames, and muc...
Automate Everything with Zaps

www.zapier.com
Reach out with Buzzstream
1
3
2

www.buzzstream.com
Canva – graphic design made so simple
Choose from a library of layouts…
…and graphic elements
…and publish with ease
21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
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21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary

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21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary

  1. 1. 21 Tool and Technology Tips to Dramatically Grow Your Following Online Ian Cleary
  2. 2. What we’ll cover today Getting more traffic to your website Building your followers or fans Optimizing conversion on your website Analyzing the results
  3. 3. 1 Pick your battles
  4. 4. 1 Know your domain authority www.opensiteexplorer.com
  5. 5. 2 Know your Competitors Domain Authority www.moz.com/tools/seo-toolbar
  6. 6. 3 Increase your Domain Authority 1 2 3 4 • Guest Post on Blogs • Reach out to other bloggers • Write great content • Link to other bloggers
  7. 7. 4 Find out what’s working for your competitors www.socialcrawlytics.com
  8. 8. 4 Find out what’s working for your competitors The wider the bar the more shares www.socialcrawlytics.com
  9. 9. 4 Find out what’s working for your competitors Click a column to sort the list so you can see the most popular pages on each channel www.socialcrawlytics.com
  10. 10. Write Content that is Optimized 5 • Place your keywords in • • • • • Page Title Page Description Page Name Heading 1 First 100 words of body text
  11. 11. 6 Make Social Sharing Prominent wordpress.org/plugins/flare/
  12. 12. 7 Find out which keywords get traffic for your competitor www.semrush.com
  13. 13. 7 Find out which keywords get traffic for your competitor www.semrush.com
  14. 14. 7 Find out which keywords get traffic for your competitor www.semrush.com
  15. 15. 8 Become active on Scoop.it www.scoop.it
  16. 16. 8 Become active on Scoop.it www.scoop.it
  17. 17. 9 Become active on Triberr www.triberr.com
  18. 18. 9 Become active on Triberr www.triberr.com
  19. 19. 10 Find Relevant Twitter Followers www.ManageFlitter.com
  20. 20. 11 Engage with your competitor’s followers www.twitonomy.com
  21. 21. 12 Track your influencers www.hootsuite.com
  22. 22. 12 Track your influencers www.hootsuite.com
  23. 23. 13 Use Feedly with Buffer www.feedly.com
  24. 24. 13 Use Feedly with Buffer www.bufferapp.com
  25. 25. 14 Very Clear Call to Actions
  26. 26. 15 Incentives for subscribers
  27. 27. 16 Use Mention.net
  28. 28. 17 Implement Responsive Design
  29. 29. 18 Monitor Your Users www.luckyorange.com
  30. 30. 18 Monitor Your Users www.luckyorange.com
  31. 31. 18 Monitor Your Users www.luckyorange.com
  32. 32. 19 Set up goals & track conversions www.google.com/analytics
  33. 33. 19 Set up goals & track conversions www.google.com/analytics
  34. 34. 19 Set up goals & track conversions www.google.com/analytics
  35. 35. 20 Track email conversions www.aweber.com
  36. 36. 21 Automate the sharing of content www.dlvr.it
  37. 37. That’s all folks… 1 2 3 4 • Strategy first then tools • SEO is not difficult it’s a process • Analytics is essential • Implement the tips!
  38. 38. Image Editing Click any of the icons to overlay text or shapes on your picture or apply filters, textures, frames, and much more www.picmonkey.com
  39. 39. Automate Everything with Zaps www.zapier.com
  40. 40. Reach out with Buzzstream 1 3 2 www.buzzstream.com
  41. 41. Canva – graphic design made so simple
  42. 42. Choose from a library of layouts…
  43. 43. …and graphic elements
  44. 44. …and publish with ease

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