Tone, Voice and Direction- Christine Cantera

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Tone, Voice and Direction- Christine Cantera

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Tone, Voice and Direction- Christine Cantera

  1. 1. Tone, Voice, & Direction Christine Cantera @MissExpatria
  2. 2. Why Are You Writing Your Post?  Information  Ideas / Inspiration  Personal Story  Pictures & Captions
  3. 3. To Whom Are You Writing?  Don't write FOR someone  Do write TO someone  Don't be all things to all people  Do own your niche
  4. 4. CHECK YOUR WRITING!  Learn the basics  Make note of common mistakes  Have someone look at it  Read The Oatmeal!
  5. 5. Your Moment of Zen The next time you take your blog too seriously, just remember: In French, the word for "joke"(blague) is pronounced exactly the same.

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