SEO Challenges in 2013 by Navneet Kaushal

1. SEO Challenges in 2013A Presentation by Navneet Kaushal, CEO, PageTraffic

2. WHO AM I?Navneet Kaushal Founder & CEO of PageTraffic 12 Years of SEO experience Editor www.pagetrafficbuzz.com Expert author on WebProNews, Search Newz, Website Notes, DevWebPronews, PromotionWorld. Regularly quoted on ET Now, Seattle Times, Hindustan Times, Livemint, BenefitIT, India Digital ReviewAbout PageTraffic Established in 2002 95 people strong, with offices in New Delhi, Mumbai, Chicago & London Offers SEO, PPC, Link Building, Web Design & Development services More than 500 clients worldwide Ranking among the top SEO Companies of India Winner of Red Herring Top 100 Asia Award 2011 Copyright © www.pagetraffic.in www.pagetraffic.com

6. Average Daily Queries on Google 3 Billion Searches/Day (announced Aug. 2012) Number of Searches/Day on Google

7. Growth of Google Queries in Last 5 yrs 3 Billion Searches/Day (announced Aug. 2012) Number of Searches/Day on Google

8. Massive Growth of Google+ http://www.bgr.com/2012/09/17/google-plus-stats-2012-400-million-members/

9. Users: 900mm 200mm 120mmUsers: 100mm 18mm 10mm Main Social Networks

11. MAJOR GOOGLE UPDATES IN 2012• Google Panda: 12 updates• Google Penguin: 3 updates• Exact-Match Domain (EMD) Update• Page Layout: 2 updates• 7-Result SERPs• DMCA Penalty• Link Warnings• Knowledge Graph• Venice• Search + Your World• Other Monthly Updates: 379 Copyright © www.pagetraffic.in www.pagetraffic.com

14. SEO

15. SEO

16. SEO

29. Penguin & Low Quality Links

30. Rich Snippets and Schema Markup Star Ratings, Reviews & Price Author Photo Date of Publication Video Snippet

31. NEW SEO STRATEGY • Brand - Google focus on big brands • Citations & Trust – Google rewarding these signals • Social – Identity signal: +1 content = higher CTR (indirect relation) • Personalized Search is a Reality – Affects SEO through social connections and increased CTR (indirect relation) • Authorship – Identity signal: rel=Me/Author (AUTHOR RANK)SERP Rankings • Still important to understand the health of a site • Focus should be placed more on what Analytics is telling you: • Conversion Optimization • CTR and Time on Site/Page • Google uses human quality raters extensively in testing algorithm changes

32. WHAT WILL SEO CAMPAIGN IN 2013 LOOK LIKE?• On-Site Optimization (Technical – Within Google Guidelines)• Content – Fresh ON and OFF Site Content (High Quality)• Guest Blogging – Relationship Focused / Relevancy• Brand Monitoring – High Priority on Reviewing your Link Profile• Link Building – Less Focus on Anchor Text (Diversify), More Focus on Trust at the Core of Integrity• Public Relations – Pitches, Interviews, Citations and more• Social Engagement – Routine Updates and Communication• Thought Leadership – Become an Influencer, Authoritative Content, Whitepapers, Webinars• Earned Shares – Position High Quality Content Socially and Market• Gamification – Customer Rewards, Loyalty, Badges, Discounts, Coupons• CSEs (Comparison Shopping Engines) – Free or Paid (Google Merchant now Google Shopping)