+ FEEDBACK & IMPROVEMENTS ON DIGI-PACK By Tayla Powell
+ I asked various people, both male and female – majority female - in our target audience age range of 15-19 year olds, in order to gather vital but a wide range of feedback from individuals we are aiming to target. These improvements below I added to the digi-pack in order to make it as best as possible.
+ Brooke (15, female): Point: I like the colour scheme, background images and the consistent fonts, however you could make this more defined because in some eras it is difficult to read, especially the back cover. Discussion: I’d never actually noticed this in the first place, however once Brooke said that I then applied this, by experimenting with different fonts and font effects. Using the same font I just simply defined the outline of it by enhancing a darker dominant glow on the rim, making it more defined. This made the text much more professional which I admired so therefore I then applied it to the rest of the text to fit into the same theme. I am happy someone noticed this because It makes the digi-pack better quality. Point: To Improve, I would brighten the images of Jon so we are able to see him clearer behind the starry image. Discussion: In order to do this, I simply brighten the contrast up to 20 percent for each image being use, plus enhancing the redness of the photo. You are able to see Jon much clearer making him more dominant and focal point in the digi-pack.
+ Abbie (17, female): Point: I like the mixture of blues and whites (stuck to a strict colour scheme) because it creates a cool and relaxing atmosphere. Discussion: I am happy with this point because our aim was to create a cool and calm atmosphere and I am glad that this representation of our artist has been portrayed positively. Point:In particular I like the continuous theme throughout; this makes it seem official and doesn’t make the composition look busy. Discussion: It is interesting that someone has noticed this because it isn’t something an average audience member would instantly see. Although I am happy with this point because it was vital for us to stick to a strict colour scheme and make it simple to entice the audience. Point: To improve I would put the album name onto the CD as this is conventional and feel it needs to be applied because it looks like something is missing. Discussion: We added the album name underneath the artist name in a smaller size because it will keep the audience informed of who it is advertising. This was a good point which initially I didn’t really consider of doing as I thought it wasn’t necessary, however now one of my target audience members have noticed this, I therefore knew this was something crucial to include.
+ Jon (18, male): Point: I like the colour scheme as it gives the character a down-to-earth image. Discussion: Once again I am over the moon that Conrad Fisher has been well portrayed to the target audience; his down to earth and happy go lucky character has been well represented though the choice of calming colours and location, which was our vital objective in the process of making this. Now he has been conveyed this way and is clear to our target audience there is no need to alter this perception. Point: I like how the composition isn’t too busy and the theme is clear and the same throughout. Discussion:Another one of our objectives was to keep the composition not looking busy because this is what a lot of digi-packs fail on and therefore don’t succeed because there is too for the audience to read, whereas all it needs is a focal point. Therefore we kept it simple so it entices the audience to buy the CD. Point: To improve I would experiment with putting a photo behind the CD image to help it fit into the theme even more, preferably an image of the location alone, this would also look good on the back cover rather than the image of Conrad. Discussion: I liked this point because like I previously stated in my ‘editing process’ posts, that the CD looks very plain and boring in comparison to the rest of the digi-pack, therefore using an image of just the location I used this on the CD and back cover. This makes the digi-pack seem much less crowded and follows the ‘beach’ theme more than it did.
+ Jenny (19, female): Point: My favourite part of the digi-pack is the angle of the images used as these aren’t conventional images but works very well to make it stand out from other similar digi-packs. Discussion: I am very happy with this point because when we were taking the photos; our aim was to capture a creative, original shot that isn’t typically seen on digi-packs but also links in with the music video. So therefore I am happy one of our target audience has noticed this because a lot of effort was put into it. Point: To improve I would experiment with putting a photo behind the CD image to help it fit into the theme even more, preferably a image of the location alone, this would also look good on the back cover, rather than the image of Conrad. Discussion: I liked this point because like I previously stated in my ‘editing process’ post, I said that the CD looks very plain and boring in comparison to the rest of the digi- pack, therefore using a image of just the location I used this on the CD and back cover. This makes the digi-pack seem much less crowded and follows the ‘beach’ theme more than it did. Now two people have stated this, this was a vital aspect missing on the digi- pack.
+ Extra Improvements: Once these improvements were added, Nicola, Chloe and I then altered and changed other improvements that we found individually. These are as follows: I added vital information onto the CD, such as the record label logo and information, copyright, and compact disc logo to make the digi-pack official; this was placed at the bottom of the CD in the same font but in a much small size, I also applied the font effect onto this. This was something I noticed was missing from the digi-pack after conducting further research and decision with fellow Media Students, so added this in.
+ Initially, we found our background of the starry sky on Google Images (image below) and have been using this to create the relaxing template over the photos we have taken. However, our Media Studies teacher advised us to go out and take our own images of the sky and edit them together.
+ In order to do this, Nicola went out onto our school field and took several pictures using a Cannon 1000D camera, borrowed from school. Nicola stated at times it was difficult to capture a good image due to the amount of clouds that were in the sky; however we made do with what we had because the sun gave a nice glare in the images similar to various shots in our music video. The pictures are below.
+ Whilst Nicola was going this, Chloe and I continued to apply the improvements above. When Nicola was back with the images downloaded onto my desktop, we experimented with editing this together by changing the opacity, darkening the blue in order to achieve a turquoise template to work from, brighten the contrast to create the starry/glittery effect and so on. We then put this together, although unfortunately this de-saturated Jon, making all the colours looked wasted out and not very appealing. I was very disappointed with this because I was excited to make our own template. Therefore, we scraped this and created a second draft; we only edited our chosen image that Nicola had taken slightly to fit into theme, plus edited the Google image starry effect onto this. This worked out extremely well considering the first attempt was a disaster, although this was initially improved our final background cover which I am pleased out. The reason why we did this is because we originally were using an image from Google which wasn’t our own and therefore we had to do something about this.
+ Stages: I began with transferring the image onto Photoshop CS5.1, altering the brightness and contrast of the image in order to create the illusion of a summers day. Using the curve tool in adjustments, I enhanced the redness to make the photo look warmer as well as the blue in order to make the image a turquoise colour similar to the image we are trying to create.
+ Using the magic wand, I then cut out the glittery/starry aspects in the images and placed them onto my edited image, along with the clouds. I then decreased the opacity on the starry image so my edited photo was more dominant. Following on from this I merged the layers together in order to transfer onto my digi-pack. In the final stages, I simply put the edited image onto my digi-pack. Initially I am happy with this because it does create that cool and calm atmosphere that was intended, plus you can clearly see the glittery/starry effect I was worried would disappear during the editing stages.
+ Overall all these improvements have been extremely beneficial in terms of meeting out target audiences needs. Asking a wide range of both male and female in different age categories helped me get a larger variety of opinions from different members of our target audience. These improvements have certainly given me a better quality digi-pack as it looks more professional after taking the corrections on board and I am very happy with it.