A2 Media Studies

1. APPLYING ANDREW
GOODWINS THEORY
We will intend to apply all of the following points
into our music video.
By Tayla Powell

2. RELATIONSHIP BETWEEN
LYRICS AND VISUALS
When the lyrics appear ‘look into your heart and you'll find
love love love love’, Conrad with make a love heart with his
hands to the love of his life and the camera will focus on her
to instantly suggest who she is singing about. Plus, the word
‘love’ will appear on screen for a few seconds. In addition,
the lyric ‘listen to the music of the moment people dance
and sing, we're just one big family’ we will capture Conrad
and Abi, having fun, laughing and joking together as if they
are a family, this will also help be portrayed through the use
of flashbacks of their childhood. We did initially have a
thought of capturing them dancing at the fairground,
although as this is very typical and we want our music video
to be diverse from the rest.

3. RELATIONSHIP BETWEEN
MUSIC AND VISUALS
At the beginning of the music video, the tempo of the song
begins to build up, we can then visually see Conrad is set
out to find the love of his life and he will have an adventure
to get there, this will be surrounded by bright colours which
will help convey the joyous moment. In addition, a similar
thing will happen towards the end of the music video, the
tempo of the song will slow down and we will be able to
visually see the couple together, the sun will be setting in the
background and the composition will be filled with subtle
colours to help portray the relaxed atmosphere.

4. CODES AND
CONVENTIONS APPLIED
Pop/soul music videos usually base their videos in naturalistic
lactations to help create the cool and calm atmosphere. In
addition to this, typical pop music videos usually base their
music videos on romance, whereas soul music generally
bases their narratives on family and friends, therefore we
have combined these two conventions but creating a
relationship between two teenagers who have known each
other their whole life (which many people can relate to) to
help not only to appeal to the intended target audience but
to a wider audience

5. DEMAND OF CLOSE UPS
Similar to other music videos I have analyzed, the use of close
ups of the artist has been in demand to help promote their
image, therefore it is simple that we will use a lot of close
ups of Jon who is representing the figure of Conrad. Many of
the close ups will come from the performance scene rather
than the narrative.

6. FREQUENT NOTION OF
LOOKING
There will be a notion of looking from Conrad looking at Abi
from a distance, just admiring what she does. In addition,
there will be frequent point of view shots from Conrad
himself, this has been done to act as if us the audience is
Conrad. Moreover, there will also be frequent notion of
looking when Conrad looks into the camera as if it is a
mirror.

7. INTERTEXTUAL
REFERENCES
Intertextual references does not solely apply here, although it
was inspired by Taylor Swifts, ‘Mine’ by the storyline, as it is
based on a friendship developing with the use of flashbacks
and so on. There is also an influence from reggae artist –
Bob Marley due to the tempo and dominant instruments
being used in the song.
In addition, there is a slight intertextual reference of ZacEfron,
in which we use his face and name on the mobile phone
when a guy calls Abi, this is when Jon get jealous and walks
away.