Campus Sessions on Getting Started with Twitter

1. Twitter 101
Getting started with Twitter

2. What’s All the Fuss
 231+
million active users
 5,700 Tweets sent every second
 75% of active users use mobile

3. Why Tweet?
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Marketing Goals
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Increase exposure to the college
Bring traffic to your web site
Build loyal fans/followers
Recruit and retain students
Personal Goals
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Share knowledge & expertise
Help others
Be social
Make friends

4. Today’s Secret
Great content
creates
engagement
& excitement

5. Let’s Get Started
Setting up your profile and learning the lingo

6. Creating Your Profile
 Think
About Your Handle
 Don’t Be an Egghead
 Use Header Images
 Choose a Background
 Create a Bio

7. Words You Need to Know
 Tweet
 Follower
 @Mention
 Retweet
 #Hashtag
 “via”

8. Anatomy of a Tweet
Hashtag -----
Mention -----
Reply -----
[

9. Now Add an Image

10. Common
Twitter
Lingo

11. Common College Hashtags
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#DolphinPride
#LetsGoPhins
#DolphinsServe
#LMC2018
#Dolphins2017
#Dolphins2016
#Dolphins2015
#Dolphins2014 (will be used for Commencement)
#DoWork
#PrayForPat

12. And Now the Good Stuff
Using Twitter To Build Community

13. Recipe for Success
 Follow
Wisely
 Share Good Stuff
 Find Your Voice
 Be Ready to Respond
 Know What They’re Saying

14. Who to Follow
@LeMoyneDolphins
@LeMoyneCollege
@LeMoyneLibrary
@LeMoyneWellness
@LeMoyneHR
@LMCPub
@CamsLeMoyne
@LeMoyneACS
@LeMoyneDining
@LeMoyneCARE
@LeMoyneMSOC
@LeMoyneMLax
@LeMoyneWGolf
@LeMoyneBaseball
@LeMoyneWSOC
@LeMoyneWLAX
@LeMoyneWBB
@LeMoyneSoftball
@LeMoyneVBALL
@thedolphinlmc
@LMCInfoTech
@LeMoyneCampMin
@LMCArtsAdmn
@DolphinsWork
@McDevittCenter
@MaddenSchoolLMC
@LeMoyneSDC
@LeMoyneAthletes
@LeMoyneJazzuits
@MusicatLeMoyne
@IggyDolphin
@BizAnalyticsLMC

15. What to Tweet
 Show
Personality
 Live Tweeting
 Ask Questions
 Push to Web
 Hashtagging Events

16. Do’s
 Keep
it Casual
 Have a Plan
 Try New Things
 Adapt to Change
 Let the Small Stuff Go
 Own It
 Listen & Interact

17. Don’ts
 Obvious
Promotion
 Silence
 Stuffy
or Verbose
 All The Same Things
 Link Facebook & Twitter
 Feed the Trolls

18. Always Remember
Be Human