Twitter 101

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Campus Sessions on Getting Started with Twitter

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Twitter 101

  1. 1. Twitter 101 Getting started with Twitter
  2. 2. What’s All the Fuss  231+ million active users  5,700 Tweets sent every second  75% of active users use mobile
  3. 3. Why Tweet?  Marketing Goals      Increase exposure to the college Bring traffic to your web site Build loyal fans/followers Recruit and retain students Personal Goals     Share knowledge & expertise Help others Be social Make friends
  4. 4. Today’s Secret Great content creates engagement & excitement
  5. 5. Let’s Get Started Setting up your profile and learning the lingo
  6. 6. Creating Your Profile  Think About Your Handle  Don’t Be an Egghead  Use Header Images  Choose a Background  Create a Bio
  7. 7. Words You Need to Know  Tweet  Follower  @Mention  Retweet  #Hashtag  “via”
  8. 8. Anatomy of a Tweet Hashtag ----- Mention ----- Reply ----- [
  9. 9. Now Add an Image
  10. 10. Common Twitter Lingo
  11. 11. Common College Hashtags           #DolphinPride #LetsGoPhins #DolphinsServe #LMC2018 #Dolphins2017 #Dolphins2016 #Dolphins2015 #Dolphins2014 (will be used for Commencement) #DoWork #PrayForPat
  12. 12. And Now the Good Stuff Using Twitter To Build Community
  13. 13. Recipe for Success  Follow Wisely  Share Good Stuff  Find Your Voice  Be Ready to Respond  Know What They’re Saying
  14. 14. Who to Follow @LeMoyneDolphins @LeMoyneCollege @LeMoyneLibrary @LeMoyneWellness @LeMoyneHR @LMCPub @CamsLeMoyne @LeMoyneACS @LeMoyneDining @LeMoyneCARE @LeMoyneMSOC @LeMoyneMLax @LeMoyneWGolf @LeMoyneBaseball @LeMoyneWSOC @LeMoyneWLAX @LeMoyneWBB @LeMoyneSoftball @LeMoyneVBALL @thedolphinlmc @LMCInfoTech @LeMoyneCampMin @LMCArtsAdmn @DolphinsWork @McDevittCenter @MaddenSchoolLMC @LeMoyneSDC @LeMoyneAthletes @LeMoyneJazzuits @MusicatLeMoyne @IggyDolphin @BizAnalyticsLMC
  15. 15. What to Tweet  Show Personality  Live Tweeting  Ask Questions  Push to Web  Hashtagging Events
  16. 16. Do’s  Keep it Casual  Have a Plan  Try New Things  Adapt to Change  Let the Small Stuff Go  Own It  Listen & Interact
  17. 17. Don’ts  Obvious Promotion  Silence  Stuffy or Verbose  All The Same Things  Link Facebook & Twitter  Feed the Trolls
  18. 18. Always Remember Be Human

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