1. An Introduction into Social Media,
Web-Based Interventions and
Technologies for Participatory
Health
Prof Fernando Martin-Sanchez,
Professor Elizabeth Murray,
Professor Jane Gunn &
Dr Sylvia Kauer
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
2. • Housekeeping
• Respect, listen, discuss, contribute
• Parking lot / introvert forum
• Overview of the day
• Pre-course survey results
3. Program
Time
Session
9am
Registration
9.15
Intro and Background
9.45
Intro into Participatory Health Research
10.15
Social Media
10.45
Morning Tea
11am
Self-monitoring
11.30
Web-based interventions
12.15
Lunch
1.15
Workshop: Implementing IT in clinical Practice
3pm
Afternoon tea
3.15-4pm
Panel Discussion
4. Survey findings
Who’s here today?
Universities
Medicare Locals
Hospital
Clinical Practice
0
2
4
6
8
10
12
Main interest for today?
Internet interventions
Social media
Prticipatory health
Other
0
2
4
6
8
10
6. Introduction to Web 2.0, social media and
current capabilities
Dr Sylvia Kauer
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
7. Health online
• 80% of internet users look for health
related information online
DEFINITIONS
• Medicine 2.0 = communication between
medial health professionals
• Health 2.0 = web tools used in
healthcare
8. • In Australia, 130% mobile phone
penetration
• Smartphone penetration estimates from
60 – 84%
• 80% of users search for health
information online
• 45,000 apps on Apple App Store in
fitness, health and medical category
16. Social media potentials for clinical practice
• Keep up to date
• Share knowledge with other
professionals
• Improve quality of care
• Need caution
– E.g., Legal disclaimers on online
messages
– Privacy issues
– Connectivity issues
22. Patient-centred care
Less GP
acceptability
Censor
Dismiss
Internet-sourced information
Redirect
Refer
Research later
Reflect
Reframe
Research
together
Greater GP
acceptability
Acknowledge
Reinforce
Relationship Model
Doctor-centred
care
Patient-centred
care
Sourced from Dr Kelvin Lau’s Masters Thesis
Department of General Practice, 2013
26. • Don’t have the answers but:
– The capabilities are exciting and full of
potential
– People are using it and we can’t ignore that
• What we can do?
– Test it ourselves and in clinics
– But with a critical eye
28. Introduction into Participatory Health
Research
Prof Fernando Martin-Sanchez
20 minutes
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
32. Social Media
Prof Fernando Martin-Sanchez
20 minutes
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
35. REFRESHMENTS
10.45-11.15am Self-monitoring
Prof Fernando Martin-Sanchez
11.15-12.15pm Web-based interventions
Prof Elizabeth Murray
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
39. Web-based interventions
Prof Elizabeth Murray
40 minutes
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
42. LUNCH
1.15-3.00pm
Workshop with Prof Jane Gunn
3.00-3.15pm
Afternoon Tea
3.15-4.00pm
Panel Discussion
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
43.
44. Workshop
Implementing IT in clinical practice
Prof Jane Gunn
PhD Candidates
Marianne Webb, Mark Merolli &
Manal Almalki
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
49. PANEL DISCUSSION
Profs Jane Gunn, Fernando
Martin-Sanchez & Elizabeth
Murray
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
50. Connect with us on:
twitter@GPPHCAC #SMePCAus
Social Media GP Australia
(https://www.facebook.com/SMeGPAus)
Slides available at slideshare/SMeGPAus
Please complete your feedback
form!
Thank you
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Editor's Notes
increased computer capabilitieswhy?Everything is getting smaller (laptop) from main frameIncreased speed, processing power, functionalityHandheld – people carrying devices with them – feeding social mediaFirst conception of the internet was the Advanced Research Projects Agency Network (ARPANET) in 1963. The internet became publicly available in 1991.
Web 1.0: Producers publish info to consumers. StaticWeb 2.0: in 1999. P&C is one and the same dynamic. Easy interfaces allow users to put up anything they like. Wiki Is a prime example of user driven content. No IT knowledge is required
Social media “a group of internet-based applications that build on the ideological and technological foundations of Web/ 2.0. and that allow the creating and exchange of user-generated contentIs the main source of user-driven contentIt is fluid, dynamic, spontaneous, pervasiveConsits of photos, text, sound – in several places. Facebook and twitter – well knownBut also pinterest, youtube, fliker, snapchatUsed for many reasons – primarily social interactions, but can also to connect people about their hobbies, businesses, fanclubs, informationhttp://edudemic.com/wp-content/uploads/2010/05/social-media-landscape.jpg
Electronic medical records – PCEHR, roleout – state governmentElectronic prescribing – hopsitals – pharmacy. Self-monitoring/trackigScreeningDr Google – medical adviceAdvertisingReal time consultation, Telehealth (video – government definition), virtual clinics with remote access – billing, revenue. NBN, skype, google hangouts, cicsoendconnect, gotomeetings
Dr Google – “do no harm” does not apply to commercial organisationsPrivacy – who has access (commercial companies?), hackersPatients coming in with info from the internetFast moving developing areaSlow adoption, untested technologyLittle empirical evidence that these solutions are beneficial
