Health n Wellness Marketing
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Health and wellness industry and marketing
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Health n Wellness Marketing
- 1. Indian Health and Wellness Market By: Dr. Swati Gogawat
- 2. 1 Wealth in Wellness LOOK GOOD, FEEL GOOD!!!
- 3. 2 • Younger Population with increased income are core target group • Increase in discretionary spends is positive for the industry • Age group of 40 plus is fuelling demand for wellness products • Increased Lifestyle diseases make wellness more relevant today Drivers of the health and wellness market
- 4. 3 Poor Behaviors Impact Health Care Costs Sedentary Living
- 5. 4 • Peer pressure is driving growth in the wellness space • Urbanization, increased awareness levels • Globally, there is an increased interest in India as a medical tourism destination due to: Growing awareness of alternative therapies like Ayurveda, treatment for chronic diseases Lower cost in India Growing awareness of brand INDIA Drivers of the health and wellness market
- 6. 5 Health and wellness is INR 490 billion market Beauty and cosmetics, 200 Fitness and slimming, 40 Nutrition, 130 Alternate therapy, 5 Rejuvenati on, 115
- 7. 6 S.N.O Segments Products Services 1 Beauty Services and cosmetic products Cosmetic products Salon Beauty centers Cosmetic treatments- Invasive and non invasive 2 Fitness and cosmetic products Fitness Equipments Slimming products Fitness centers Slimming Centers 3 Nutrition Health wellness, food ,beverages Dietary Supplements 4 Alternative Therapy Ayurveda, homeopathy, unani Treatment centers for ayurveda,homeopthay,naturop athy 5 Rejuvenation Spa’s Segments of Health and wellness market
- 9. 8 Fitness and slimming Fitness and slimming
- 10. 9 Nutrition – Supplements, wellness foods and beverages
- 11. 10 Geo-Demographic Segmentation Targeting strategy Positioning Strategy STP and Marketing Mix-Kellogg’s
- 13. 12 Destination India- Medical tourism, Health and Hospitality Kerala pioneered health and medical tourism in India through Ayurveda Medical tourism is perceived as one of the fastest growing segments
- 15. 14 How good it would feel to go on a vacation to a beautiful place and return your home completely rejuvenated and with a new beautiful smile? India is the preferred location for dental tourism: • Low cost • Quality • Travel Dental Tourism
- 17. 16 • Low entry barriers and growth potential is attracting international players • Existing players – diversifying products and services • Existing players looking beyond Tier I cities to fuel growth • To franchise?? Or not to franchise?? • Targeting international markets • Medical tourism on rise Market trends
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Editor's Notes
- Physical,mental emotional well being
- 15-24 yearsAibetes cases arnd 50 million
- Ktdc20-25 increase in tourists due to ayurveda10-15 yearsPositioning-green n kool backwater rather than monumentsIdea is to segment it to a class rather than mass
- Dental tourism is a new concept in medical tourism which is gaining inevitable demand, wherein patients travel abroad for affordable dental treatment and procedures from well experienced and expert dentists, while exploring new place and new culture.