ppt on dabur india globalization

1. OVERVIEW

2. INTRODUCTION
INTRODUCTION
Background:
 Founded in 1884 by Dr. S.K. Burman in Kolkata, India.
 One of India's oldest and most trusted consumer goods companies.
 Core Values:
 Emphasis on natural and ayurvedic products.
 Commitment to holistic well-being and sustainable practices.
 Product Range:
 Offers a diverse range of products in health, personal care, and food segments.
 Known for its herbal and ayurvedic formulations.

3. overview
 Market Presence:
 Strong presence in India and international markets.
 Exporting to over 100 countries, catering to a global consumer base.
 Legacy and Trust:
 Over a century of experience and heritage in traditional wellness practices.
 Deep-rooted consumer trust due to consistent quality and efficacy.
 Mission Statement:
 Enhancing the well-being of people through nature-based solutions.

4. Expansion Strategy for Dabur India
Limited
 Global Market Penetration:
 Recognizing the increasing demand for natural and ayurvedic products on a
global scale.
 Aim to establish a strong foothold in international markets.
 Diversification of Product Portfolio:
 Introducing new product lines to cater to different consumer segments.
 Expanding beyond health and personal care into food, beverages, and wellness
segments.
 Market Research and Analysis:
 Conducting thorough market research to identify opportunities and gaps in
target markets.
 Understanding consumer preferences, cultural nuances, and local trends.

5. Unique Selling Proposition (USP) of
Dabur India Limited
 Emphasis on Ayurveda and Natural
Ingredients:
 Dabur's USP lies in its commitment to traditional Ayurvedic principles.
 Utilizes natural ingredients to create products that promote holistic well-being.
 Examples of Products:
 Dabur Chyawanprash:
 A herbal tonic based on ancient Ayurvedic formula.
 Enriched with immunity-boosting herbs and ingredients like amla (Indian gooseberry) and
ashwagandha.
 Dabur Amla Hair Oil:
 Infused with the goodness of amla, known for hair nourishment and growth.
 Addresses hair and scalp issues using natural Ayurvedic principles.
 Dabur Honey:
 Pure and natural honey, sourced from Indian forests.
 Offers numerous health benefits and serves as a healthy sweetener.

6. Heritage and trust
 Dabur's legacy of over a century establishes trust and authenticity.
 Consumers associate the brand with traditional wellness practices.
 Quality Assurance:
 Stringent quality control and testing processes ensure the efficacy of
products.
 Reflects Dabur's commitment to maintaining high standards.

7. How dabur fail in africa
 Expansion Challenges:
 Dabur aimed to enter the African market to tap into its growing consumer
base.
 However, faced significant challenges that led to its failure in the region.
 Cultural Misalignment:
 Lack of understanding of local cultures and preferences.
 Products and marketing strategies not tailored to African consumer needs.
 Product Adaptation Issues:
 Failure to adapt products to suit the specific demands of the African
market.
 Mismatch between Dabur's Ayurvedic offerings and local wellness
practice

8. How did it fail in africa
 Competitive Landscape:
 Strong presence of established local and international brands in the African
market.
 Dabur struggled to differentiate itself and gain a competitive edge.
 Distribution and Logistics Challenges:
 Inadequate distribution networks and infrastructure in certain African regions.
 Difficulty in reaching remote areas and delivering products efficiently.
 Limited Consumer Awareness:
 Low brand awareness and recognition among African consumers.
 Dabur faced difficulty in creating a strong brand presence.

9. Lesson learned
 Lessons Learned:
 Importance of market research and cultural understanding before entering
new markets.
 Need to adapt products, branding, and strategies to align with local
preferences.
 Recognizing and addressing distribution challenges in advance.
 Future Strategy:
 Dabur can learn from its African experience to avoid similar pitfalls in future
expansions.
 Prioritize understanding consumer needs, local cultures, and competition.

10. Dabur's Competitors
 Local Competitors:
 Patanjali Ayurved: Offers a range of natural and Ayurvedic products,
gaining popularity in India and some international markets.
 Himalaya Herbals: Known for its Ayurvedic skincare and healthcare
products, with a strong consumer base.
 International Competitors:
 Unilever: Global FMCG giant with a wide portfolio of personal
care and wellness products.
 Procter & Gamble: Offers a diverse range of consumer goods,
including health and wellness products.
 Colgate-Palmolive: Known for oral care products with a strong
global presence.
 Johnson & Johnson: Offers healthcare, hygiene, and personal
care products.

11. Act local be local why is it succesful
in middle east
 Success Factors in the Middle East:
 Cultural Similarities:
 Middle Eastern cultures share certain values and practices with Indian
culture.
 Campaign taps into these similarities, creating a sense of familiarity.
 Heritage Alignment:
 Middle Eastern consumers value tradition and heritage.
 Dabur's emphasis on Ayurveda resonates with these values, building credibility.
 Localized Product Offerings:
 Dabur tailored its products to cater to specific needs and preferences in the
Middle East.
 Introduction of unique formulations aligned with local wellness traditions
 .

12. Why it is succesful in middle east
 Respect for Customs:
 Dabur's approach respects religious and cultural norms in the Middle
East.
 Building trust by demonstrating sensitivity to local sensitivities.
 Partnerships and Localization:
 Collaborating with local suppliers and manufacturers enhances local
credibility.
 Strengthening local supply chains for timely product availability.
 Effective Communication:
 Marketing messages and branding adapted to resonate with Middle Eastern
consumers.
 Clear communication about product benefits in alignment with local
values.