How did you use new media technologies in the construction and research, planning and evaluation stages?

1. How did you use new media
technologies in the
construction and research,
planning and evaluation
stages?

2. Introduction
throughout the task we hae had to use many different
media technologies which has been both enjoyful and
stressful.
we have kept the knowledge of certain technolgies from last
years AS work which has paid off and helped us this time
around, such as photoshop, which was a main technology
used.
with has expanded our knowledge as well to A2 with
technologies as we have used final cut pro which we have
developed and improved at using throughout our
production as it was essietnail to the making of our
music video.

3. Research - Youtube
youtube - we used youtube throughout the research periods
as we needed to know the many types that there are,
such as performance or abstract, it also gave us the
chance to look at different genres of music and what they
do that others don't, for example pop would have a lot of
dance where as Rock would have more performance, if
we did not use youtube to watch these we would not of
understood the conventions of these videos or found the
song that we would use, also youtube also helped when
we needed tutorial videos for final cut pro as it was out
first time using that software.

4. Research - Google
we used the google search engine when looking
up ideas for our digipaks and magazine ad,
the images that came up could then be
compared to see what conventions are
typically used for our genre, it also gave us
inspiration and ideas that we could develop
or challenge with our products when we
created them.

5. Digipak and poster research
When searching Google we would mark down
pages in our favorites when using Internet
explorer to keep notes on digipaks or posters
we liked, this made it easier to compare
separate images and
allowed us to see
similarities and
differences in bands of
the same genre.

6. Hardware used
Cannon Powershot SX40 HS - This camera was what we
filmed and took pictures on for all our three products
which was ecsipically good as it captures 1080p videos
and has 35x zoom meaning we can could get a wide
range of closeups and exreme closeups without losing a
good lighing postion when we had one, The SX40 built in
sterio microphone was also used by us when we needed
to
shot a video diary at any point so we used the camera to its
fullest ability.

7. Tripod - this was used to keep the camera in a steady place
when filming, we could also adjust the height of it
meaning that we could get a wide variety of shots to use.
Apple mac - we was unfamiliar with using
a mac but without it we would not of
been able to use the software final cut pro to edit the video
so it was vital to the success of our music video.

8. Software
final cut pro - used to eidit the music video, the software allowed me to adjust
lighting and add my own backgrounds in front of a greenscreen, it also
alowed us to easily edit out the sound so we could replace our song choice
over it, when we had done this we would put our performance shots in the
right place and it would be correctly lip synched as a result.
photshop - was used when making both the magazine ad and the digipak, from
there we could maipulate the images how we wanted, for example changing
the colours of fading it using a certain effect. one of the main things we
needed to do with photoshop was to cut an image onto a background, this is
where the magic want tool and eraser came into effect as the magic wand
removes most of the background and a soft toned eraser can make it look in
line with the ackground.

9. websites
Facebook - used to gather feedback from friends and family
and gather feedback from people who was not just from
school.
Blogger - used to post all coursework and progress of A2
and see how far I have developed
YouTube - used to upload out video for comments and also
to upload a evaluation question
Slideshare - used to upload analysis and this evaluation
question, was very useful as it was a way for us to get our
PowerPoint presentations onto our blogs
Prezi - used to answer a evaluation question, a Prezi
account had to be made to use this

10. Planning of digipak
• We used Google to find a Photoshop layout of
a digipak and from there it was far more
easier to plan what would go on it in terms of
where the song lists or thank you sections
would be. The same was also done when we
made our CD

11. Editing the Digipak
We wanted to have a faded effect for the Digipak with the two artists
on the sunset background. the first thing we needed to do for this then
was to erase the shapes of the buildings out onto our artists, we used
the soft brush eraser tool for this we then
changed the layer to a hard light and reduced
The opacity of the image to give it the faded look
What we wanted

12. Editing poster
• We did the same for the
poster as well put what really
helped when making that was
the image placement and
adjustments as we had to add
different logos onto our
poster to follow codes and
conventions

13. Editing the video
• We did a wide range of editing for the final
production of a video, we used editing for a number
of out green screen shots using the keying effect,
from there we could replace it with any background
we wanted, but or our video we kept it black, we also
adjusted brightness of some shots by using the glow
effect, and also colour adjustment where you could
match one shot to another's in terms of its brightness
and colour, this helped us when we dealt with some of
the feedback we had gotten.

14. Evaluation
• Throughout the evaluation a wide range of
different medias
• Facebook – for all the products feedback
• Slideshare – to upload my presentations onto blogger
• Prezi – to upload my animated presentations
• YouTube – to show my audience feedback and my video
• I used the HTML features to link all these different mediums onto
my blog.

15. How has this helped
• All these different media technology's has
played a vital part in our research and
planning as without it we would have wasted
a lot of time doing primary research. In my
opinion the project would not of been
successful at all if these where not used, as
even with our personal skills we would need
the technologies to get the overall quality that
we desired.