Maximizing LinkedIn’s              Potential    For Job Search and Business PromotionSusanne DanielsSocial Upwardwww.socia...
Five Overlooked LinkedIn ToolsFIVE MOST OVERLOOKED LINKEDIN TOOLS•   JUMP START YOUR JOB SEARCH•   BOOST YOUR SEO•   MAKE ...
Five Six overlooked tools• HEADLINE• SKILLS• SECTION• GROUPS• APPLICATIONS• COMPANY PAGES                  ©Social Upward ...
Headline    Name    Company Name    Keywords                   ©Social Upward 2012 Maximizing                             ...
Skills         1. Edit Profile         2. Skills and Expertise (edit)         3. Add up to 50 Skills (keywords)           ...
Skills•   Tag each skill with proficiency and experience•   Save Skills•   View Profile•   Skill Keyword Popularity       ...
Sections           ©Social Upward 2012 Maximizing                       LinkedIns Potential
Sections•   Add Sections to Profile•   Highlight:CoursesCauses and Volunteer ExperienceOrganizationsAwards                ...
Groups•   Join a Group       Recommended Groups       Search Groups                            ©Social Upward 2012 Maximiz...
Groups•   Start a Group    Showcase and Connect    Ask- Answer- Share- Refer    Not for Casual Conversation    99% Content...
Applications•   Applications to Enhance Your Profile•   Showcase your specialties•   Provide Work Samples•   Collaborate• ...
Company PagesJob Seeker                    CompanyConnection within Company     Connect with ConsumersCurrent Company News...
Company Page               ©Social Upward 2012 Maximizing                           LinkedIns Potential
Company Pages•   Company Page Not a New Personal Profile!•   Business- Promote, Recruit, Strengthen Brand,    Consumer Foc...
Company Page               ©Social Upward 2012 Maximizing                           LinkedIns Potential
LinkedIn Rolling out Company PageNew Look New Features                                    ©Social Upward 2012 Maximizing  ...
Company PagesBenefit for Member            Benefit for Business•   Easier to find company    •   Promote brand image    in...
Maximizing LinkedIn’s PotentialA LinkedIn profile can be used as an online resume and/or  business promotion.Invest your t...
Maximizing LinkedIn’s PotentialSusanne DanielsSocial Upward - When you want to move Upward in the search results.www.socia...
Upcoming SlideShare
Loading in …5
×

Maximizing LinkedIn’s Potential

499 views
458 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
499
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Maximizing LinkedIn’s Potential

  1. 1. Maximizing LinkedIn’s Potential For Job Search and Business PromotionSusanne DanielsSocial Upwardwww.socialupward.com
  2. 2. Five Overlooked LinkedIn ToolsFIVE MOST OVERLOOKED LINKEDIN TOOLS• JUMP START YOUR JOB SEARCH• BOOST YOUR SEO• MAKE YOU ATTRACTIVE TO THE RIGHT COMPANY• ENGAGE WITH YOUR CLIENTS AND CUSTOMERS. ©Social Upward 2012 Maximizing LinkedIns Potential
  3. 3. Five Six overlooked tools• HEADLINE• SKILLS• SECTION• GROUPS• APPLICATIONS• COMPANY PAGES ©Social Upward 2012 Maximizing LinkedIns Potential
  4. 4. Headline Name Company Name Keywords ©Social Upward 2012 Maximizing LinkedIns Potential
  5. 5. Skills 1. Edit Profile 2. Skills and Expertise (edit) 3. Add up to 50 Skills (keywords) ©Social Upward 2012 Maximizing LinkedIns Potential
  6. 6. Skills• Tag each skill with proficiency and experience• Save Skills• View Profile• Skill Keyword Popularity ©Social Upward 2012 Maximizing LinkedIns Potential
  7. 7. Sections ©Social Upward 2012 Maximizing LinkedIns Potential
  8. 8. Sections• Add Sections to Profile• Highlight:CoursesCauses and Volunteer ExperienceOrganizationsAwards ©Social Upward 2012 Maximizing LinkedIns Potential
  9. 9. Groups• Join a Group Recommended Groups Search Groups ©Social Upward 2012 Maximizing LinkedIns Potential
  10. 10. Groups• Start a Group Showcase and Connect Ask- Answer- Share- Refer Not for Casual Conversation 99% Content 1% Promotion ©Social Upward 2012 Maximizing LinkedIns Potential
  11. 11. Applications• Applications to Enhance Your Profile• Showcase your specialties• Provide Work Samples• Collaborate• Slide Share, Google Presentation, Reading Lists, Events, Wordpress, Blog Link, “Box.net” Document Share… ©Social Upward 2012 Maximizing LinkedIns Potential
  12. 12. Company PagesJob Seeker CompanyConnection within Company Connect with ConsumersCurrent Company News Broadcast Company NewsEducated about Company Educate about CompanyWatch Job Listings products and services Post Job Listings ©Social Upward 2012 Maximizing LinkedIns Potential
  13. 13. Company Page ©Social Upward 2012 Maximizing LinkedIns Potential
  14. 14. Company Pages• Company Page Not a New Personal Profile!• Business- Promote, Recruit, Strengthen Brand, Consumer Focus Groups, Event Management• Non Profits- Use for promotions, recruiting/hiring, volunteer recruiting, donor development• Engage staff, along with board, volunteers, donors to be Brand Ambassadors on LinkedIn ©Social Upward 2012 Maximizing LinkedIns Potential
  15. 15. Company Page ©Social Upward 2012 Maximizing LinkedIns Potential
  16. 16. LinkedIn Rolling out Company PageNew Look New Features ©Social Upward 2012 Maximizing LinkedIns Potential
  17. 17. Company PagesBenefit for Member Benefit for Business• Easier to find company • Promote brand image information, job • Easy share status update openings, products • Post job opportunity with relevant members• Connect with local • Product and Service business/organizations showcase• Front Page Updates • Updates Notifications• Available for Mobile How can YOUR businessHow can YOU use this? or non profit use this? ©Social Upward 2012 Maximizing LinkedIns Potential
  18. 18. Maximizing LinkedIn’s PotentialA LinkedIn profile can be used as an online resume and/or business promotion.Invest your time and effort in creating a profile that showcases all of you. Not just your education and work experience, but also:• Keyword rich headline• Skills learned in and out of the workplace• Interests and Community Involvement• Connections to like minded, like focused individuals, groups and companies• Showcase of professional expertise• Company Pages ©Social Upward 2012 Maximizing LinkedIns Potential
  19. 19. Maximizing LinkedIn’s PotentialSusanne DanielsSocial Upward - When you want to move Upward in the search results.www.socialupward.com@socialupwardwww.facebook.com/socialupwardhttp://www.napw.com/chapter/102/ ©Social Upward 2012 Maximizing LinkedIns Potential

×