The document discusses how to maximize LinkedIn's potential for job searching and business promotion. It outlines six overlooked LinkedIn tools: headline, skills, sections, groups, applications, and company pages. These tools can help users jump start their job search, boost their search engine optimization, engage with clients and customers, and make themselves attractive to potential employers. The document provides guidance on how to utilize each of these tools to optimize a LinkedIn profile for different goals.

1. Maximizing LinkedIn’s
Potential
For Job Search and Business Promotion
Susanne Daniels
Social Upward
www.socialupward.com

2. Five Overlooked LinkedIn Tools
FIVE MOST OVERLOOKED LINKEDIN TOOLS
• JUMP START YOUR JOB SEARCH
• BOOST YOUR SEO
• MAKE YOU ATTRACTIVE TO THE RIGHT COMPANY
• ENGAGE WITH YOUR CLIENTS AND CUSTOMERS.
©Social Upward 2012 Maximizing
LinkedIn's Potential

3. Five Six overlooked tools
• HEADLINE
• SKILLS
• SECTION
• GROUPS
• APPLICATIONS
• COMPANY PAGES
©Social Upward 2012 Maximizing
LinkedIn's Potential

4. Headline
Name
Company Name
Keywords
©Social Upward 2012 Maximizing
LinkedIn's Potential

5. Skills
1. Edit Profile
2. Skills and Expertise (edit)
3. Add up to 50 Skills (keywords)
©Social Upward 2012 Maximizing
LinkedIn's Potential

6. Skills
• Tag each skill with proficiency and experience
• Save Skills
• View Profile
• Skill Keyword Popularity
©Social Upward 2012 Maximizing
LinkedIn's Potential

7. Sections
©Social Upward 2012 Maximizing
LinkedIn's Potential

8. Sections
• Add Sections to Profile
• Highlight:
Courses
Causes and Volunteer Experience
Organizations
Awards
©Social Upward 2012 Maximizing
LinkedIn's Potential

9. Groups
• Join a Group
Recommended Groups
Search Groups
©Social Upward 2012 Maximizing
LinkedIn's Potential

10. Groups
• Start a Group
Showcase and Connect
Ask- Answer- Share- Refer
Not for Casual Conversation
99% Content 1% Promotion
©Social Upward 2012 Maximizing
LinkedIn's Potential

11. Applications
• Applications to Enhance Your Profile
• Showcase your specialties
• Provide Work Samples
• Collaborate
• Slide Share, Google Presentation, Reading Lists, Events,
Wordpress, Blog Link, “Box.net” Document Share…
©Social Upward 2012 Maximizing
LinkedIn's Potential

12. Company Pages
Job Seeker Company
Connection within Company Connect with Consumers
Current Company News Broadcast Company News
Educated about Company Educate about Company
Watch Job Listings products and services
Post Job Listings
©Social Upward 2012 Maximizing
LinkedIn's Potential

13. Company Page
©Social Upward 2012 Maximizing
LinkedIn's Potential

14. Company Pages
• Company Page Not a New Personal Profile!
• Business- Promote, Recruit, Strengthen Brand,
Consumer Focus Groups, Event Management
• Non Profits- Use for promotions, recruiting/hiring,
volunteer recruiting, donor development
• Engage staff, along with board, volunteers, donors
to be Brand Ambassadors on LinkedIn
©Social Upward 2012 Maximizing
LinkedIn's Potential

15. Company Page
©Social Upward 2012 Maximizing
LinkedIn's Potential

16. LinkedIn Rolling out Company Page
New Look New Features
©Social Upward 2012 Maximizing
LinkedIn's Potential

17. Company Pages
Benefit for Member Benefit for Business
• Easier to find company • Promote brand image
information, job • Easy share status update
openings, products • Post job opportunity with
relevant members
• Connect with local
• Product and Service
business/organizations
showcase
• Front Page Updates
• Updates Notifications
• Available for Mobile
How can YOUR business
How can YOU use this?
or non profit use this?
©Social Upward 2012 Maximizing
LinkedIn's Potential

18. Maximizing LinkedIn’s Potential
A LinkedIn profile can be used as an online resume and/or
business promotion.
Invest your time and effort in creating a profile that
showcases all of you. Not just your education and work
experience, but also:
• Keyword rich headline
• Skills learned in and out of the workplace
• Interests and Community Involvement
• Connections to like minded, like focused individuals,
groups and companies
• Showcase of professional expertise
• Company Pages
©Social Upward 2012 Maximizing
LinkedIn's Potential

19. Maximizing LinkedIn’s Potential
Susanne Daniels
Social Upward - When you want to move Upward in the search results.
www.socialupward.com
@socialupward
www.facebook.com/socialupward
http://www.napw.com/chapter/102/
©Social Upward 2012 Maximizing
LinkedIn's Potential