5 Steps to Successfully Market Your Brand on LinkedInNovember 2012©2012 LinkedIn Corporation. All Rights Reserved.
Alicia Tyree                          Social Media Consultant                          LinkedIn©2012 LinkedIn Corporation....
Five steps to success1.       Set up your company page2.       Source content3.       Post Company Status Updates4.       ...
Step 1: Set up your LinkedIn Company PageCrafting a compelling companypresence©2012 LinkedIn Corporation. All Rights Reser...
Your Company Page is your brand’s central hubon LinkedIn©2012 LinkedIn Corporation. All Rights Reserved.
Tell your story                            Company Overview         Products and        Status updates and                ...
Step 2: Source contentDeveloping and sourcingengaging content©2012 LinkedIn Corporation. All Rights Reserved.   TYREE 2012...
The three types of content                                      Unique               Linked                 Sourced       ...
What LinkedIn members want                                   Want to receive          Want a sneak 68%                    ...
More content tips                                            Keep your content informative and                            ...
Step 3: Post Company Status UpdatesScheduling and structuring yourupdates©2012 LinkedIn Corporation. All Rights Reserved. ...
Structuring your Status Updates                                          Keep it brief                                    ...
Tailor your content with Targeted Status Updates                                          Include your biggest brand advoc...
Step 4: Amplify your messageLeveraging your existingcommunities©2012 LinkedIn Corporation. All Rights Reserved.   TYREE 20...
Your current follower presence on LinkedIn     Your Current Followers             Your Opportunity         Use LinkedIn’s ...
Your message is amplified when Followers endorse it       Erica Robertson                                               TY...
Step 5: Analyze and refineUnderstanding your successes©2012 LinkedIn Corporation. All Rights Reserved.   TYREE 2012 17
Utilize Follower and Status reporting       Monitor your Follower                       Hone in on performance of       gr...
©2012 LinkedIn Corporation. All Rights Reserved.   TYREE 2012 19
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5 Steps to Promote Your Brand on LinkedIn

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Follow these 5 simple steps to start promoting your brand using LinkedIn's social products.

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5 Steps to Promote Your Brand on LinkedIn

  1. 1. 5 Steps to Successfully Market Your Brand on LinkedInNovember 2012©2012 LinkedIn Corporation. All Rights Reserved.
  2. 2. Alicia Tyree Social Media Consultant LinkedIn©2012 LinkedIn Corporation. All Rights Reserved.
  3. 3. Five steps to success1. Set up your company page2. Source content3. Post Company Status Updates4. Amplify your message5. Analyze and refine©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 3
  4. 4. Step 1: Set up your LinkedIn Company PageCrafting a compelling companypresence©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 4
  5. 5. Your Company Page is your brand’s central hubon LinkedIn©2012 LinkedIn Corporation. All Rights Reserved.
  6. 6. Tell your story Company Overview Products and Status updates and Page Services tab mobile Express Your Brand Showcase Your Reach Your Offerings Audience Use an eye-catching image that represents Spotlight your Status updates can your brand products, services, be shared and and specialties featured Provide a great narrative Upload relevant Company Pages content appear on our mobile SEO friendly pages and iPad apps allow for keyword Collect product optimization endorsements©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 6
  7. 7. Step 2: Source contentDeveloping and sourcingengaging content©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 7
  8. 8. The three types of content Unique Linked Sourced Content created by Content you link to Content you’ve someone at your from outside commissioned or company sources co-created Examples: Examples: News on Examples: Customer Informative blog industry trends that testimonials, articles posts, stories from you curate from written by successful your newsletter, industry blogs and partners, links to videos from your LinkedIn Today, Group discussions on YouTube channel industry whitepapers, other forums infographics©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 8
  9. 9. What LinkedIn members want Want to receive Want a sneak 68% relevant news or articles from 43% peek at new products and companies services©2012 LinkedIn Corporation. All Rights Reserved.
  10. 10. More content tips Keep your content informative and insights-focused Updates should be friendly, not sales-y If you post company news, keep it member-centric Link to webinars, white papers, newsletter and event sign-upsLinkedIn users want 1. Improve themselves professionallyto see brands that 2. Help them to make business decisionshelp them… 3. Give advice/recommendations ©2012 LinkedIn Corporation. All Rights Reserved.
  11. 11. Step 3: Post Company Status UpdatesScheduling and structuring yourupdates©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 11
  12. 12. Structuring your Status Updates Keep it brief Post every day, at least once Time of day matters; think coffee & couch Link to great content 45% Higher Engagement Status updates with links promote more Follower engagement©2012 LinkedIn Corporation. All Rights Reserved.
  13. 13. Tailor your content with Targeted Status Updates Include your biggest brand advocates: your employees! Don’t target ultra-granular segments Location, location, location Target your ideal customer profile 70% More likely Employees are 70% more likely to engage with your posts©2012 LinkedIn Corporation. All Rights Reserved.
  14. 14. Step 4: Amplify your messageLeveraging your existingcommunities©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 14
  15. 15. Your current follower presence on LinkedIn Your Current Followers Your Opportunity Use LinkedIn’s Company Reach your current Page and Follower Followers with reporting to understand relevant messaging what audience you reach on LinkedIn For every one of your ideal Followers… Followers take part in the conversation and amplify There are many more like your message them! TYREE 2012 15
  16. 16. Your message is amplified when Followers endorse it Erica Robertson TYREE 2012 16
  17. 17. Step 5: Analyze and refineUnderstanding your successes©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 17
  18. 18. Utilize Follower and Status reporting Monitor your Follower Hone in on performance of growth during key initiatives specific Status Updates for insights into your audience©2012 LinkedIn Corporation. All Rights Reserved.
  19. 19. ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 19

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