How Tos Of Social Recruiting Linkedin

The “How-To’s” of Social Media for Recruiting
September 17, 2009

LinkedIn Confidential – Do Not Distribute

Agenda
g

Steve Barham
1. Social Networking T d
S i lN t ki Today Sr. Enterprise Account Executive
San Francisco Bay Area | Internet

2. Using Social Media for Public Profile:
http://www.linkedin.com/in/barham
Talent A
T l t Acquisition
i iti Connections: 375 Recommendations: 7
Groups: 21 Applications: 5
3. Top Ten Ways to Use Email: sbarham@linkedin.com
LinkedIn (free) for Recruiting
( ) g Phone: 650 810 2838
650-810-2838

4. Q&A


LinkedIn -
The largest g
g global p
professional network

Network Membership & Reach Latin America
Europe 3%
24%
Over 47 million professionals
~2 million members join
per month
~1 new sign-up per second
sign up Asia
8%
200 countries
English, Spanish, French and Africa
2%
German versions
150 industries represented Middle East
1%
Over 1,100 corporate clients
Oceania
2%
Other North America
0% 60%

*As of January, 2009

Raise your hand if
if…

• You have a Facebook account
• You post an update to Facebook at least once per week

• You have a LinkedIn profile
• You have 50+ LinkedIn connections

• You h
Y have a T itt account
Twitter t
• You read Tweets at least once per week
• You post a Tweet at least once per week

• Your company currently has a formal policy on employees use of
social media in or related to the workplace?
• Your compan
Yo r company is considering creating one?


Social Networking
Today…


Social Network’s Personality Profile
Network s Profile…

Friday & Saturday nights
y y g

Weekends

Monday - Friday

24 x 7 x 365


Quantcast Demographics –
Facebook


Twitter


Twitter:
A Real Time “Stream of Consciousness
Stream Consciousness”
Building a brand is via tweets is possible
@ pp
@Zappos
@VirginAmerica
@CremeBrurleeCart

But may lead to career ending Injuries?
career-ending
Keyinfluencer
Cisco Fatty

"Cisco just offered me a job! Now I have to
weigh the utility of a fatty paycheck against
the daily commute to San Jose and hating
the work.”

“Who is the hiring manager. I’m sure they would
love to know that you will hate the work. We
here at Cisco are versed in the web.”


“World’s Most Engaged Brands” Fall Into Four
Engagement Profiles (Charlene Li Altimeter Group)
Li,

Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.com

“World’s Most Engaged Brands” - Results
g g

1.
1 Starbucks
2. Dell
3. eBay
4. Google
4 G l
5. Microsoft
6. Thomson Reuters
7. Nike
8. Amazon
9. SAP
10. Intel


Industry Engagement on Social Networks


Social Media Engagement Correlates to
Financial Performance
Performance…


LinkedIn Network Data –
Phoenix


LinkedIn Members residing in Phoenix –
By Employees
5,000
1.
1 Intel 4,500
4 500
2. ASU 4,000
3. Honeywell
3,500
4.
4 Apollo Group
3,000
5. Amex
2,500
6. Wells Fargo
7.
7 US Air 2,000
2 000

8. Banner Health 1,500
9. B of A 1,000

500

0


By Industry

25,000
1.
1 Real Estate
2. IT / IS
3. Financial Services 20,000

4.
4 Computer Software
5. Construction 15,000

6. Healthcare
7.
7 Education Mgmt 10,000
10 000
8. Marketing & Adv
9. Health & Wellness 5,000
10.
10 Banking
0


By University
40,000
1.
1 ASU
35,000
2. U. of Phoenix
3. U of A 30,000
4.
4 W.P.
W P Carey
25,000
5. NAU
6. Mesa CC 20,000
7.
7 BYU
15,000
8. Glendale CC
9. Thunderbird 10,000

10.
10 ASU - West
5,000

0


By Degree / Certification

1.
1 MBA (4%)
2. PhD (0.8%)
3. JD (0.8%)
4.
4 CPA (0 5%)
(0.5%)
5. MD (0.6%)
6. CFA (0.04%)
7.
7 PHR (0 1%)
(0.1%)
8. SPHR (0.07%)


Current Trends
in Talent Acquisition


Evolution of Online Recruiting
Circa 1995: Growth of the Internet. Companies create websites and begin listing
employment opportunities online

Circa 2000: Job Posting Sites Grow. Monster.com and
HotJobs advertise during the SuperBowl

Circa 2005: Online Networking
gains traction. MySpace,
Facebook, LinkedIn become
destinations

Circa 2009: Passive recruiting in Web 2.0 becomes the new standard
Two-Thirds
Two Thirds of all Web users visit social networks at least once per month
month.

1995 2000 2005 2008


Top 5 Recruiting Industry Plans for 2009

#1 - Improve Direct Sourcing, Social Network Connections and SEM
“We need to greatly increase our focus on Social Networking.”
We Networking.
“Developing a dedicated internal sourcing function.”
“More movement towards utilizing social networks.”

#2 - Reduce Agency, Job Board and Print
g y
“ Looking at moving away from [Job Board] postings.”
“Bringing Executive Search in-house” or “Restrict use of third party agencies.”
“No more print- highest cost, fewest hires.”

#3 - I
Increase Referrals
R f l
“Develop a micro employee referral strategy.”
“Develop new avenues that strengthen referrals from employees, alumni and more.”

#4 - T k and Train
Track d T i
“Track quality of hire to build quality of source.”

#5 - Improve Company Career-site Pages
“Increasingly important…but arguably not a first source.”

CareerXroads – Source of Hire Study (Feb ’09)


Recruiting Today
or… The
or “The War Against Non-Talent
Non Talent”
• Over 40,000 job boards online1
• Large companies receive over 25k resumes/week2
• 1,200 to 1,300 resumes per job posted3
• 28% resume misrepresentation4
i t ti
• Recruiting teams are asked to do more with less:
Fewer resources
Less budget
More job applicants

SOURCES:
1. International Association of Employment Websites
p y
2. iLogos Research (a division of Taleo)
3. PeopleBonus founder Jason Krumweide
4. Christian & Timbers


How do you build relationships with passive talent?

Sources used to build relationships

37% 37%
24% 23%
11%
2%

Connecting on
C i Manually
M ll Company CRM
C CRM Online groups
O li Connecting on
C i Twitter
T i
LinkedIn gathering contact tool Facebook
information

Q16. How do you build relationships with passive talent?
Q ?


Utilizing social networks seen as the most
essential recruiting trend
g

Most essential and long-lasting trends in recruiting

68%
52%
34% 31%

Utilizing social and Upgrading Reducing spend on Boosting referral
professional employment staffing firms programs
networks branding
Q30.
Q30 What do you consider to be the 3 most essential and long lasting trends in recruiting?
long-lasting


Changing the Talent
Acquisition Playing Field

826 Friends
Friends…


I need a team of
of…

• International Finance Experts

• That know Merger Arbitrage

• 10+ years experience

• Speak Cantonese

• Hit the ground running on Monday


HBS Survey of LinkedIn corporate clients -
Source of Hire

After less than 1 year using Source of Hires Overall
Recruiter, 10% of hi
R it f hires were
already sourced via LinkedIn

Q: In the last year, how many candidates
did you hire at each level from each of
the following tools?

Harvard Business School - Field Study 2009


HBS Survey of LinkedIn corporate clients -
Net Positive Response by Source
p y

Only LinkedIn Recruiter and Employee Referrals received a
net positive response
t iti
Net Positive Response* by Source

“Net Positive Response” = People who are really happy with source (+7) – people who
are neutral or negative (+1, 2, 3, 4)

How Tos Of Social Recruiting Linkedin

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