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EverTrue LinkedIn for Advancement @ USN (February 2013)

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EverTrue LinkedIn for Advancement @ USN (February 2013)

  1. 1. for advancement
  2. 2. Brent Grinna (@brentgrinna) Founder & CEO, EverTrue Board Member, Brown Alumni Association
  3. 3. Facebook User Growth
  4. 4. LinkedIn Growth 200 150 100 Members (mn) 50 0 Q4’10 Q4’11 Q4’12 *Credit: LinkedIn Marketing
  5. 5. Mobile Growth Interest in Buying in Next 6 Mo. (USA Kids 6-12 Years Old)* iPad 48% Nintendo Wii U 39% iPad Mini 36% iPod Touch 36% iPhone 33% Kinnect for Xbox 360 31% 0 12.5 25 37.5 50 *Nielson
  6. 6. Why Bring Advancement to ?
  7. 7. Global Reach LinkedIn’s user base of 200M represents 200 countries. Members by Country* *Credit: Amodiovalerio Verde
  8. 8. An Influential Bunch 4 in 5 LinkedIn users drive business decisions. 42% of members make over $100,000 a year in salary. 39% are Managers, Directors, Owners, Chief Officers or VPs. Accounts for executives from all 2011 Fortune 500 Companies. 93% more likely to be college graduates than the average adult online. *Credit: LinkedIn Marketing
  9. 9. Activity 73% Use LinkedIn to network with other professionals. 2 out of 3 use LinkedIn to keep up with industry news. In 2011, LinkedIn users conducted 4.2B professional searches. There are more than 2M company pages & 1M groups on LinkedIn In the last year, LinkedIn has experiences a 170% inc. in mobile use.
  10. 10. Best Practice: Using Groups for Alumni
  11. 11. The Group Manager
  12. 12. Have One Group
  13. 13. Lock It Up Keeping your group locked keeps out spammers. It allows you to personally welcome members into the community. Bottom-line: you don’t want random people in your group and neither do your alumni. Example: Deerfield - http://linkd.in/WIgJmg
  14. 14. Group Analytics Example: Harvard-Westlake - http://linkd.in/V2Ypq3
  15. 15. Benchmarking LinkedIn alumni group members per student - summer 2011
  16. 16. The Eight Schools - January 2013 3 2.25 1.5 0.75 0 Andover St. Paul’s Deerfield Academy Choate Rosemary Hall Lawrenceville School Northfield Mount Hermon Exeter Hotchkiss School Today Summer 2011 *Size of LinkedIn Alumni Group / Enrollment
  17. 17. Grow Your Group by 5pm Today http://bit.ly/Y84pSY Example: Shady Side Academy
  18. 18. Prospect Research on
  19. 19. Andover Exeter Top 5 Industries Top 5 Employers Top 5 Industries Top 5 Employers 1. Financial Services 1. Accenture 1. Financial Services 1. Goldman Sachs 2. Law Practice 2. J.P. Morgan 2. Law Practice 2. Google 3. Marketing 3. Merrill Lynch 3. Marketing 3. IBM 4. Information Technology 4. Fidelity Investments 4. Investment Management 4. J.P Morgan 5. Management Consulting 5.Google 5. Computer Software 5. Merrill Lynch Alums by Top Cities Alums by Top Cities Boston NYC 26% 24% NYC 36% Boston 40% San Francisco San Francisco Washington, DC Washington, DC 20% Other 6% 9% 24% Other 7% 10%
  20. 20. Advanced Search
  21. 21. Saving Your Search
  22. 22. LinkedIn for Alumni
  23. 23. Being a Professional Resource to Alumni and Donors on
  24. 24. Profile Photo: Smile! Bad Bad <-- 7x more views Great!
  25. 25. Be Fun to Talk To Create a Captivating Headline & Summary Customize your link Give and Get: Recommendations & Endorsements
  26. 26. CardMunch!
  27. 27. 2 people join LinkedIn every second Summary: 1) Group Manager - Grow your Group by 5pm 2) Sub-groups - Bring your affinity groups online 3) Prospect research - simple targeting 4) Enhance your own profile 5) CardMunch - a great tool for fundraisers 6) Students - don’t let them graduate without LinkedIn Good Luck! brent@evertrue.com

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