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The Next Steps
         in the
Social Media Revolution



                             Amanda Shewmake
   Vice President, ...
Lady Gaga…
the new face of social media,
she’s revolutionary…..
Revolution:

“A drastic and far-reaching change in
  ways of thinking and behaving.”
                              -Webste...
The Social Media Landscape




• In late 2009, social network usage exceeded Web-based e-mail usage
for the first time

• ...
Social Media Spending Increases




             63% of "best-in-class“
             companies have increased
            ...
Media Planning and Buying
Is social media a fad?
The Next Steps…

           Analyze & Understand

            Plan

            Engage

            Monitor and Update
Analyze & Understand
OBSTACLES


Time Requirements
• Very time-intensive
• Lack of internal resource time

Budget Constraints
• Limited budgets...
BENEFITS


Source Passive Candidates
• Targeted Demographic
• Unique vehicles


Cultivate Candidate Relationships
• Build ...
Social Networking is
       Social Media application of
                  the         Social Networking
Tools that enable ...
Analyze & Understand

       Plan

       Engage

       Monitor and Update




Plan
PLANNING

I.     Set Goals
II.    Solidify Your Personal Brand
III.   Develop a Social Media Policy
IV.    Think Mobile
V....
Set Goals

What will it do for me?
What will I do for it?


          Think About:
          Who am I trying to target?
  ...
PLANNING

I.     Set Goals
II.    Solidify Your Personal Brand
III.   Develop a Social Media Policy
IV.    Think Mobile
V....
Social Media Policy




www.socialmediagovernance.com
Think Mobile




Over 200 Million Users
PLANNING

I.     Set Goals
II.    Solidify Your Personal Brand
III.   Develop a Social Media Policy
IV.    Think Mobile
V....
Analyze & Understand

         Plan

         Engage

         Monitor and Update




Engage
Traffic Growth: 2008 through 2009


228%        1382%         82%
Jobs Tabs
    by
 Location
Facebook




Target by: Geographic location, position, company, demographic,
school, etc.
Employment Branding
Presence on ...
Network Membership
& Reach                                        Europe
                                                 ...
Top 10 Industries on LinkedIn
(by % of members)

1.    Information Technology & Services
2.    Computer Software
3.    Fin...
Changing how people succeed in business




                           ’
                     Oracle’s CFO Lands Post
    ...
Analyze & Understand

              Plan

              Engage

              Monitor and Update




Monitor & Update
Normal 24-Month Social Marketing Timeline

         Months 1-3: Brand Presence
         • Create profiles
         • Imple...
The Social Revolution Next Steps…

              Analyze & Understand

              Plan

              Engage

         ...
“It’s about:
       offering something of value,
creating movements that build over time,
      engaging with passionate f...
Join The Revolution!
Email: ashewmake@nasrecruitment.com


      Nasrecruitment.com/blog

   Twitter.com/AmandaShewmake
  ...
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
CHRA  NAS Social Media Revolution May 2010
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CHRA NAS Social Media Revolution May 2010

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CHRA NAS Social Media Revolution May 2010

  1. 1. The Next Steps in the Social Media Revolution Amanda Shewmake Vice President, NAS Recruitment Communications Recruitment Consultant, Web 2.0 Media Strategist
  2. 2. Lady Gaga… the new face of social media, she’s revolutionary…..
  3. 3. Revolution: “A drastic and far-reaching change in ways of thinking and behaving.” -Websters “A sudden, complete or marked change in something.” -Dictionary.com Are you ready?
  4. 4. The Social Media Landscape • In late 2009, social network usage exceeded Web-based e-mail usage for the first time • Today more than four out of five online Americans are active in either creating, participating in or reading some form of social content at least once a month •Facebook: +350 million strong •LinkedIn: + 67 million strong •Twitter: +25 million strong
  5. 5. Social Media Spending Increases 63% of "best-in-class“ companies have increased their social media budgets despite the recession. - From The Aberdeen Group’s “The ROI on Social Media Marketing: Why it Pays to Drive Word of Mouth”
  6. 6. Media Planning and Buying
  7. 7. Is social media a fad?
  8. 8. The Next Steps… Analyze & Understand Plan Engage Monitor and Update
  9. 9. Analyze & Understand
  10. 10. OBSTACLES Time Requirements • Very time-intensive • Lack of internal resource time Budget Constraints • Limited budgets • “The Economy” = conservative spending Unproven Tactics • Requires expertise • The necessary waste of experimentation
  11. 11. BENEFITS Source Passive Candidates • Targeted Demographic • Unique vehicles Cultivate Candidate Relationships • Build an engaged candidate pipeline • Be a resource Monitor and Build Your Brand • Learn what’s being said about you • “Guide” the conversation and create viral marketing
  12. 12. Social Networking is Social Media application of the Social Networking Tools that enable a user to Engaging and conversing social media. share content and create with individuals by way of conversation. social media.
  13. 13. Analyze & Understand Plan Engage Monitor and Update Plan
  14. 14. PLANNING I. Set Goals II. Solidify Your Personal Brand III. Develop a Social Media Policy IV. Think Mobile V. Build Your Employment Brand
  15. 15. Set Goals What will it do for me? What will I do for it? Think About: Who am I trying to target? And why? What are they doing there? What do I need to tell them? How often do I need to reach out?
  16. 16. PLANNING I. Set Goals II. Solidify Your Personal Brand III. Develop a Social Media Policy IV. Think Mobile V. Build Your Employment Brand
  17. 17. Social Media Policy www.socialmediagovernance.com
  18. 18. Think Mobile Over 200 Million Users
  19. 19. PLANNING I. Set Goals II. Solidify Your Personal Brand III. Develop a Social Media Policy IV. Think Mobile V. Build Your Employment Brand
  20. 20. Analyze & Understand Plan Engage Monitor and Update Engage
  21. 21. Traffic Growth: 2008 through 2009 228% 1382% 82%
  22. 22. Jobs Tabs by Location
  23. 23. Facebook Target by: Geographic location, position, company, demographic, school, etc. Employment Branding Presence on FB without the time commitment of a Fan Page Metrics Reporting Any budget
  24. 24. Network Membership & Reach Europe Latin America 4% 24% Over 67 million professionals* – ~3 million members join per month Asia – Roughly 1 new sign-up 8% per second 200 countries Africa 2% English, Spanish, French Middle East and German 1% 150 industries Oceania 2% Members from all five hundred Other North America 59% of the Fortune 500 0%
  25. 25. Top 10 Industries on LinkedIn (by % of members) 1. Information Technology & Services 2. Computer Software 3. Financial Services 4. Telecommunications 5. Marketing & Advertising 6. Banking 7. Accounting 8. Real Estate 9. Education Management 10. Hospital & Health Care As of Oct, 2009
  26. 26. Changing how people succeed in business ’ Oracle’s CFO Lands Post through LinkedIn Profile “Oracle’s executive recruiter initially found me on LinkedIn. I was surprised that something as simple as a profile on Linkedin could lead to such a great opportunity.” - Jeff Epstein, CFO, Oracle
  27. 27. Analyze & Understand Plan Engage Monitor and Update Monitor & Update
  28. 28. Normal 24-Month Social Marketing Timeline Months 1-3: Brand Presence • Create profiles • Implement brand image • Announce presence Months 3-12: Brand/Job Seeker Engagement • Increase follower base • Monitor brand, industry, niche • Communicate with candidates Months 6-24: ROI Focus • Assess goals / achievements • Address areas for improvement • Identify additional metrics
  29. 29. The Social Revolution Next Steps… Analyze & Understand Plan Engage Monitor and Update
  30. 30. “It’s about: offering something of value, creating movements that build over time, engaging with passionate fans and giving them the tools to influence others. …and before you know it, you’re part of the Revolution”.
  31. 31. Join The Revolution! Email: ashewmake@nasrecruitment.com Nasrecruitment.com/blog Twitter.com/AmandaShewmake Twitter.com/nasrecruitment Linkedin.com/in/amandashewmake Linkedin.com (NAS Recruitment) Facebook.com/nasrecruitment Thank you!

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