The document provides an overview of using social media, specifically LinkedIn, for talent acquisition and recruiting. It discusses current trends in social networking and how companies are using LinkedIn to find and engage passive candidates. The presentation includes data on LinkedIn membership demographics and industry usage. It also provides tips and best practices for recruiters to utilize LinkedIn's features for sourcing candidates, including creating an employee group, improving company profiles, using saved searches and polls. Predictions are given for the future of social media becoming the new CRM system and building long-term brand loyalty.
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...LinkedIn Talent Solutions
The age of socially engaged leadership. Nayomi Alexander, Senior Customer Success Consultant, LinkedIn. Daniel Sanders, Solutions Consultant, Talent Branding (APAC), LinkedIn
Today's high performing leaders are embracing social media to develop connections and build deeper engagement with their customers, employees and peers. Replete with examples of ‘social executives’, you will hear about fundamental changes in the ways that businesses interact with individuals in the social era to unlock organisational benefits. You’ll learn how to educate your executive leadership on all things social, further engaging them in building out their professional brands on LinkedIn, and in turn fueling your organisation’s overall success in attracting and engaging talent.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
Unlocking the Power of LinkedIn for Donor ResearchWeDidIt
Bold statement alert! LinkedIn is the most underutilized social networks for nonprofits, particularly when it comes to major gift fundraising.
Despite boasting an impressive user base of 400,000,000+ people worldwide (122 million here in the U.S.) and a powerful suite of features (even for free users), many fundraisers and prospect researchers don’t (or don’t know how to) take full advantage of all it has to offer.
And that’s a shame, because LinkedIn can be a powerful donor research and engagement tool.
In this webinar, you'll learn actionable tips you can start using immediately to take advantage of LinkedIn as a donor research tool.
Talent leaders gathered from around the globe to learn and share recruiting best practices. Here are some of the most inspirational stories and soundbites heard at Talent Connect San Francisco and London.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...LinkedIn Talent Solutions
The age of socially engaged leadership. Nayomi Alexander, Senior Customer Success Consultant, LinkedIn. Daniel Sanders, Solutions Consultant, Talent Branding (APAC), LinkedIn
Today's high performing leaders are embracing social media to develop connections and build deeper engagement with their customers, employees and peers. Replete with examples of ‘social executives’, you will hear about fundamental changes in the ways that businesses interact with individuals in the social era to unlock organisational benefits. You’ll learn how to educate your executive leadership on all things social, further engaging them in building out their professional brands on LinkedIn, and in turn fueling your organisation’s overall success in attracting and engaging talent.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
Unlocking the Power of LinkedIn for Donor ResearchWeDidIt
Bold statement alert! LinkedIn is the most underutilized social networks for nonprofits, particularly when it comes to major gift fundraising.
Despite boasting an impressive user base of 400,000,000+ people worldwide (122 million here in the U.S.) and a powerful suite of features (even for free users), many fundraisers and prospect researchers don’t (or don’t know how to) take full advantage of all it has to offer.
And that’s a shame, because LinkedIn can be a powerful donor research and engagement tool.
In this webinar, you'll learn actionable tips you can start using immediately to take advantage of LinkedIn as a donor research tool.
Talent leaders gathered from around the globe to learn and share recruiting best practices. Here are some of the most inspirational stories and soundbites heard at Talent Connect San Francisco and London.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
If you’ve ever wondered or asked “Is upgrading worth it?” take a peek and you can see for yourself. Learn more: http://blog.linkedin.com/2015/03/11/free-versus-premium/
Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase your brand awareness and relationships in an effort to grow your practice.
On Thursday, October 10, Nancy Myrland presented for our complimentary webinar on the best ways to use LinkedIn to grow your legal practice. With the following slides, you will learn:
-The lay of the (LinkedIn) land for your personal and firm profile
-How LinkedIn has changed this past year and why it affects you
-The best way to connect with clients, prospects and firm promoters
-And more!
About Our Presenter
Nancy Myrland is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.
Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - ...Social Jack
Start the new year with new sales! Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to use 5 steps to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
You Want A Digital Profile Social Networking For ProfessionalsMichelle Pellettier
Presentation to HAPPEN, the largest executive network - Toronto, Canada.
Learn the GoTo social network sites for professionals and why you want a digital profile.
How Market Your Business Using Facebook 2009 New3 EbizSocial Jack
Just released for June - including new Facebook features!
LIVE June16th at 11:00 amCST
In working with hundreds of companies to find new business, Dean DeLisle working with eBiz have assembled the Top items that their clients are using to find new business in Facebook. They will take you step-by-step to create an actual campaign!
Just Think!
• Facebook….. IS NOT JUST FOR KIDS!
• Over 68mil Unique Visitors a Month!
• Ages between 45 and 54 has grown 165% in last 4 months!
• Over the age of 45 is about 35 million registered users
• 600,000 people will join today!
• Over 100,000,000 - People will Login Today!
…………………..Will they find you?
Watch a program set up
Get your profile optimized
Use groups effectively
Get connected to your target
Connect to your website
Gain a whole new source of business
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ConnectIn London: The Transformative Power of Data & RelationshipsLinkedIn Europe
This presentation is from our recent ConnectIn London event where Ariel Eckstein, Managing Director of EMEA & Wendy Murphy, HR Director of EMEA at LinkedIn discussed how one can use data and relationships to make strategic decisions. Follow the conversation at #intalent.
LinkedIn For Good provides training content for newcomers and refugees on how to best leverage LinkedIn's platform to find employment, grow a network, and find a mentor.
Building and Growing your personal Brand Series 1: Are you LinkedIn?QUEsocial
Social Media is creating the opportunity to amplify your personal brand in more ways than ever. The Marketplace is flooded with strong candidates all of which are applying to jobs via online.
Utilizing LinkedIn as a business development tool for your job search much like a B2B organization can separate you from the majority of job seekers. Hopefully this presentation can help you to amplify your personal brand.
Having the right connections on LinkedIn can create breakthrough opportunities for your small business, from raising funds to making your first big sale. But how do you find and engage the right contacts? How do you network on LinkedIn in an effective, assertive, and professional way?
We explored this topic at our first LinkedIn Live event in Blacksburg, Virginia, where local LinkedIn experts and business leaders shared tactics for effective networking on LinkedIn. Here are some top tips from the day.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
eFolder Partner Chat Webinar — 7 Lessons I Learned from My IT BusinesseFolder
Andrew Moon knows a thing or two about working as an entrepreneur. After all, over the course of 10 years, he started, grew, and eventually sold his last MSP. Now, he wants to share with you the seven most important lessons he learned from running his last IT business. Join Andrew and Ted Hulsy, Vice President of Marketing at eFolder, in this special eFolder Partner Chat webinar.
If you’ve ever wondered or asked “Is upgrading worth it?” take a peek and you can see for yourself. Learn more: http://blog.linkedin.com/2015/03/11/free-versus-premium/
Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase your brand awareness and relationships in an effort to grow your practice.
On Thursday, October 10, Nancy Myrland presented for our complimentary webinar on the best ways to use LinkedIn to grow your legal practice. With the following slides, you will learn:
-The lay of the (LinkedIn) land for your personal and firm profile
-How LinkedIn has changed this past year and why it affects you
-The best way to connect with clients, prospects and firm promoters
-And more!
About Our Presenter
Nancy Myrland is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.
Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - ...Social Jack
Start the new year with new sales! Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to use 5 steps to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
You Want A Digital Profile Social Networking For ProfessionalsMichelle Pellettier
Presentation to HAPPEN, the largest executive network - Toronto, Canada.
Learn the GoTo social network sites for professionals and why you want a digital profile.
How Market Your Business Using Facebook 2009 New3 EbizSocial Jack
Just released for June - including new Facebook features!
LIVE June16th at 11:00 amCST
In working with hundreds of companies to find new business, Dean DeLisle working with eBiz have assembled the Top items that their clients are using to find new business in Facebook. They will take you step-by-step to create an actual campaign!
Just Think!
• Facebook….. IS NOT JUST FOR KIDS!
• Over 68mil Unique Visitors a Month!
• Ages between 45 and 54 has grown 165% in last 4 months!
• Over the age of 45 is about 35 million registered users
• 600,000 people will join today!
• Over 100,000,000 - People will Login Today!
…………………..Will they find you?
Watch a program set up
Get your profile optimized
Use groups effectively
Get connected to your target
Connect to your website
Gain a whole new source of business
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ConnectIn London: The Transformative Power of Data & RelationshipsLinkedIn Europe
This presentation is from our recent ConnectIn London event where Ariel Eckstein, Managing Director of EMEA & Wendy Murphy, HR Director of EMEA at LinkedIn discussed how one can use data and relationships to make strategic decisions. Follow the conversation at #intalent.
LinkedIn For Good provides training content for newcomers and refugees on how to best leverage LinkedIn's platform to find employment, grow a network, and find a mentor.
Building and Growing your personal Brand Series 1: Are you LinkedIn?QUEsocial
Social Media is creating the opportunity to amplify your personal brand in more ways than ever. The Marketplace is flooded with strong candidates all of which are applying to jobs via online.
Utilizing LinkedIn as a business development tool for your job search much like a B2B organization can separate you from the majority of job seekers. Hopefully this presentation can help you to amplify your personal brand.
Having the right connections on LinkedIn can create breakthrough opportunities for your small business, from raising funds to making your first big sale. But how do you find and engage the right contacts? How do you network on LinkedIn in an effective, assertive, and professional way?
We explored this topic at our first LinkedIn Live event in Blacksburg, Virginia, where local LinkedIn experts and business leaders shared tactics for effective networking on LinkedIn. Here are some top tips from the day.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
eFolder Partner Chat Webinar — 7 Lessons I Learned from My IT BusinesseFolder
Andrew Moon knows a thing or two about working as an entrepreneur. After all, over the course of 10 years, he started, grew, and eventually sold his last MSP. Now, he wants to share with you the seven most important lessons he learned from running his last IT business. Join Andrew and Ted Hulsy, Vice President of Marketing at eFolder, in this special eFolder Partner Chat webinar.
Ten Things Financial Executives need to Know About Facebook and Social Media.
Social Networking is still Networking. How to use Facebook for business. How to build business relationships with LinkedIn. How to monitor what is being said online. How do we use YouTube videos. My favorite social media secret weapon!
Understanding social selling social media day academy - new path to purchaseMiel Van Opstal
Video and visual input are the main audience communication tools nowadays. The most effective way to reach someone today is with snackable content, delivered in its most preferred container: a short video clip. Technology can help, but social selling is about building stronger relationships with potential buyers, stake holders and other audience segments. It’s based on an authentic sense of empathy and a deep understanding of the problems they face and proposing simple and easy-to-implement solutions to these problems to become a relevant and trusted reliable source of information in your target audience’s life.
What works when you need to build trust? How do you measure success? Let’s take a better a look at the current market to understand why Twitter is betting big on its native video player, and why Facebook and YouTube have become such fierce competitors for our eyeballs.
A complete guide to start your journey with social selling.
Connect with me on Twitter: @HennaNiiranen
See also http://www.slideshare.net/differolaiset
the six steps to social selling successMike Kunkle
This is an updated version of my "six imperatives of digital selling" presentation. This one uses the more common phrase, "social selling." There are also a few other minor updates.
The presentation covers how to determine whether social selling is right for you now, the ticket to entry (the three p's) that you need to do now, either way, and if social selling is right for you... I offer six steps to social selling success that I've seen work very effectively.
More and more salespeople are recognizing how essential social selling is to connecting and engaging with today’s modern buyers who are digitally driven, socially connected, mobile with multiple devices, and real-time empowered. Unfortunately, there’s still a lot of misunderstanding out there, and just because reps see the need and opportunity doesn’t mean they’re doing it right.
Here are 10 signs you need to rethink your approach to social selling in order to leverage it effectively and achieve business results.
On the 23rd of March, LinkedIn held a High Tea event that discussed sales strategies in the digital age. During this time, our LinkedIn experts showed attendees how to adopt Social Selling and enhance sales effectiveness through targeted social media engagement. This specifically looked at how to best leverage the LinkedIn platform to find the right buyers, make profitable connections and gain a competitive edge.
Authors: Sam Mandolfo & John Kreicbergs
Add'l Credits: Mark Logan, Joe Grigsby
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
MATHEMATICS BRIDGE COURSE (TEN DAYS PLANNER) (FOR CLASS XI STUDENTS GOING TO ...PinkySharma900491
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This chapter contains information for memory compilers available in STDL80 cell library. These are
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design technique, these memory cells can realize extreme density and performance. In each layout
generator, we added an option which makes the aspect ratio of the physical layout selectable so that the
ASIC designers can choose the aspect ratio according to the convenience of the chip level layout.
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1. The “How-To’s” of Social Media for Recruiting
September 17, 2009
LinkedIn Confidential – Do Not Distribute
2. Agenda
g
Steve Barham
1. Social Networking T d
S i lN t ki Today Sr. Enterprise Account Executive
San Francisco Bay Area | Internet
2. Using Social Media for Public Profile:
http://www.linkedin.com/in/barham
Talent A
T l t Acquisition
i iti Connections: 375 Recommendations: 7
Groups: 21 Applications: 5
3. Top Ten Ways to Use Email: sbarham@linkedin.com
LinkedIn (free) for Recruiting
( ) g Phone: 650 810 2838
650-810-2838
4. Q&A
LinkedIn Confidential – Do Not Distribute
4. LinkedIn -
The largest g
g global p
professional network
Network Membership & Reach Latin America
Europe 3%
24%
Over 47 million professionals
~2 million members join
per month
~1 new sign-up per second
sign up Asia
8%
200 countries
English, Spanish, French and Africa
2%
German versions
150 industries represented Middle East
1%
Over 1,100 corporate clients
Oceania
2%
Other North America
0% 60%
*As of January, 2009
LinkedIn Confidential – Do Not Distribute
5. Raise your hand if
if…
• You have a Facebook account
• You post an update to Facebook at least once per week
• You have a LinkedIn profile
• You have 50+ LinkedIn connections
• You h
Y have a T itt account
Twitter t
• You read Tweets at least once per week
• You post a Tweet at least once per week
• Your company currently has a formal policy on employees use of
social media in or related to the workplace?
• Your compan
Yo r company is considering creating one?
LinkedIn Confidential – Do Not Distribute
7. Social Network’s Personality Profile
Network s Profile…
Friday & Saturday nights
y y g
Weekends
Monday - Friday
24 x 7 x 365
LinkedIn Confidential – Do Not Distribute
11. Twitter:
A Real Time “Stream of Consciousness
Stream Consciousness”
Building a brand is via tweets is possible
@ pp
@Zappos
@VirginAmerica
@CremeBrurleeCart
But may lead to career ending Injuries?
career-ending
Keyinfluencer
Cisco Fatty
"Cisco just offered me a job! Now I have to
weigh the utility of a fatty paycheck against
the daily commute to San Jose and hating
the work.”
“Who is the hiring manager. I’m sure they would
love to know that you will hate the work. We
here at Cisco are versed in the web.”
LinkedIn Confidential – Do Not Distribute
12. “World’s Most Engaged Brands” Fall Into Four
Engagement Profiles (Charlene Li Altimeter Group)
Li,
Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.com
LinkedIn Confidential – Do Not Distribute
13. “World’s Most Engaged Brands” - Results
g g
1.
1 Starbucks
2. Dell
3. eBay
4. Google
4 G l
5. Microsoft
6. Thomson Reuters
7. Nike
8. Amazon
9. SAP
10. Intel
Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.com
LinkedIn Confidential – Do Not Distribute
14. Industry Engagement on Social Networks
Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.com
LinkedIn Confidential – Do Not Distribute
15. Social Media Engagement Correlates to
Financial Performance
Performance…
Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.com
LinkedIn Confidential – Do Not Distribute
17. LinkedIn Members residing in Phoenix –
By Employees
5,000
1.
1 Intel 4,500
4 500
2. ASU 4,000
3. Honeywell
3,500
4.
4 Apollo Group
3,000
5. Amex
2,500
6. Wells Fargo
7.
7 US Air 2,000
2 000
8. Banner Health 1,500
9. B of A 1,000
500
0
LinkedIn Confidential – Do Not Distribute
18. LinkedIn Members residing in Phoenix –
By Industry
25,000
1.
1 Real Estate
2. IT / IS
3. Financial Services 20,000
4.
4 Computer Software
5. Construction 15,000
6. Healthcare
7.
7 Education Mgmt 10,000
10 000
8. Marketing & Adv
9. Health & Wellness 5,000
10.
10 Banking
0
LinkedIn Confidential – Do Not Distribute
19. LinkedIn Members residing in Phoenix –
By University
40,000
1.
1 ASU
35,000
2. U. of Phoenix
3. U of A 30,000
4.
4 W.P.
W P Carey
25,000
5. NAU
6. Mesa CC 20,000
7.
7 BYU
15,000
8. Glendale CC
9. Thunderbird 10,000
10.
10 ASU - West
5,000
0
LinkedIn Confidential – Do Not Distribute
20. LinkedIn Members residing in Phoenix –
By Degree / Certification
1.
1 MBA (4%)
2. PhD (0.8%)
3. JD (0.8%)
4.
4 CPA (0 5%)
(0.5%)
5. MD (0.6%)
6. CFA (0.04%)
7.
7 PHR (0 1%)
(0.1%)
8. SPHR (0.07%)
LinkedIn Confidential – Do Not Distribute
21. Current Trends
in Talent Acquisition
LinkedIn Confidential – Do Not Distribute
22. Evolution of Online Recruiting
Circa 1995: Growth of the Internet. Companies create websites and begin listing
employment opportunities online
Circa 2000: Job Posting Sites Grow. Monster.com and
HotJobs advertise during the SuperBowl
Circa 2005: Online Networking
gains traction. MySpace,
Facebook, LinkedIn become
destinations
Circa 2009: Passive recruiting in Web 2.0 becomes the new standard
Two-Thirds
Two Thirds of all Web users visit social networks at least once per month
month.
1995 2000 2005 2008
LinkedIn Confidential – Do Not Distribute
23. Top 5 Recruiting Industry Plans for 2009
#1 - Improve Direct Sourcing, Social Network Connections and SEM
“We need to greatly increase our focus on Social Networking.”
We Networking.
“Developing a dedicated internal sourcing function.”
“More movement towards utilizing social networks.”
#2 - Reduce Agency, Job Board and Print
g y
“ Looking at moving away from [Job Board] postings.”
“Bringing Executive Search in-house” or “Restrict use of third party agencies.”
“No more print- highest cost, fewest hires.”
#3 - I
Increase Referrals
R f l
“Develop a micro employee referral strategy.”
“Develop new avenues that strengthen referrals from employees, alumni and more.”
#4 - T k and Train
Track d T i
“Track quality of hire to build quality of source.”
#5 - Improve Company Career-site Pages
“Increasingly important…but arguably not a first source.”
CareerXroads – Source of Hire Study (Feb ’09)
LinkedIn Confidential – Do Not Distribute
24. Recruiting Today
or… The
or “The War Against Non-Talent
Non Talent”
• Over 40,000 job boards online1
• Large companies receive over 25k resumes/week2
• 1,200 to 1,300 resumes per job posted3
• 28% resume misrepresentation4
i t ti
• Recruiting teams are asked to do more with less:
Fewer resources
Less budget
More job applicants
SOURCES:
1. International Association of Employment Websites
p y
2. iLogos Research (a division of Taleo)
3. PeopleBonus founder Jason Krumweide
4. Christian & Timbers
LinkedIn Confidential – Do Not Distribute
25. How do you build relationships with passive talent?
Sources used to build relationships
37% 37%
24% 23%
11%
2%
Connecting on
C i Manually
M ll Company CRM
C CRM Online groups
O li Connecting on
C i Twitter
T i
LinkedIn gathering contact tool Facebook
information
Q16. How do you build relationships with passive talent?
Q ?
LinkedIn Confidential – Do Not Distribute
26. Utilizing social networks seen as the most
essential recruiting trend
g
Most essential and long-lasting trends in recruiting
68%
52%
34% 31%
Utilizing social and Upgrading Reducing spend on Boosting referral
professional employment staffing firms programs
networks branding
Q30.
Q30 What do you consider to be the 3 most essential and long lasting trends in recruiting?
long-lasting
LinkedIn Confidential – Do Not Distribute
28. 826 Friends
Friends…
LinkedIn Confidential – Do Not Distribute
29. I need a team of
of…
• International Finance Experts
• That know Merger Arbitrage
• 10+ years experience
• Speak Cantonese
• Hit the ground running on Monday
LinkedIn Confidential – Do Not Distribute
30. HBS Survey of LinkedIn corporate clients -
Source of Hire
After less than 1 year using Source of Hires Overall
Recruiter, 10% of hi
R it f hires were
already sourced via LinkedIn
Q: In the last year, how many candidates
did you hire at each level from each of
the following tools?
Harvard Business School - Field Study 2009
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31. HBS Survey of LinkedIn corporate clients -
Net Positive Response by Source
p y
Only LinkedIn Recruiter and Employee Referrals received a
net positive response
t iti
Net Positive Response* by Source
“Net Positive Response” = People who are really happy with source (+7) – people who
are neutral or negative (+1, 2, 3, 4)
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44. Social Media Predictions
Jeremy Owyang, Forrester
“Social networks will become next-generation CRM systems”
Will become the “intermediary between brands and consumers ”
intermediary consumers.
Pete Blackshaw, Nielsen Online
Timeless truths will reemerge – “friendship must be earned, fame is fleeting, excess begets
backlash, it always pays to listen, and credibility is our most enduring…asset”
Joseph Jaffe, Crayon
Social Search – “Just when you thought search was saturating or mainstreaming, we think
there’s going to be explosive new functionality which will make search even more valuable”
g g p y
Charlene Li, Author of Groundswell
Exclusivity trumps accessibility. “Having thousands of friends becomes ‘so 2008’ and
defriending becomes the hot new trend…The movement is rooted in a desire to have
quality, not quantity…”
Scott Monty, Ford Motor Co.
The future is about the “human element – the opportunity to build a relationship that isn’t
necessarily centered around a single t
il t d d i l transaction. These will b cumulative events and
ti Th ill be l ti t d
interactions that will build brand loyalty for the companies that pay attention to them.”
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