PROFS Lecture Series: Center for Campus Involvement University of Michigan

1. @NikkiSunstrum
#PROFS 11/10/14
Coming of Age Online

2. @NikkiSunstrum
 @UMich Director of Social Media
 Former State of Michigan @MIGov
SM Coordinator
 B.S. in PoliSci & M.A. in Ed
 Skilled in making dull things
interesting
 Master manipulator of content &
small children
 Former Elected official
 Throws parades for fun

3. What do
I do?

4. #UMSocial
93,500+ Followers
@UMich
628,529 Followers
/universityofmichigan
45,357 Followers
@UofMichigan
17,0424 Followers
/uofmichigan
3000+ Followers
@UofMichigan
7,051 Followers
@UMich
55,943 Followers
/universityofmichigan
Linkedin EDU 269,197
6,556 Followers
+universityofmichigan

5. Most influential college in social media
Most engaged college in social media
Most influential on Facebook
Most influential on Instagram
Most influential on Twitter
Most influential on Linkedin
University to use Snapchat
#11
#3
#2
#5
#2
#5
How we stack up

6. Here’s why I do it
Social Media is NOT new
Not everyone needs it
Eventually it will be seamless
It’s about providing additional value

7. How @UMichStudents use social

8. “Because somebody grows up being a social
media native, it doesn’t make them an expert
in using social media at work, that’s like
saying, ‘I grew up with a fax machine, so that
makes me an expert in business.’”
- William Ward, professor of social media at
Syracuse University’s S.I. Newhouse School
of Public Communications

10. We are the 1st generation to never know life without the internet
We are the largest generation since the baby boomers
We are about to take over as the majority of the workforce

11. “In plain English, I'm asking [the FCC] to
recognize that for most Americans, the internet
has become an essential part of everyday
communication and everyday life.”
- President Obama, November 11th 2014

12. Self-obsessed
Lazy Entitled
Narcissists

13. Multi-taskers
Connected
Tech Savvy

16. Instant gratification
Recognition
Flexibility
Transparency
Balance
Advancement

20. The girls on the page came
from “all across the board,”
Lowe says. “Every race,
religion, social, and financial
status in the town … if she
was a teenager with a
phone, she was on there.”
Three High School students face felony charges for their
alleged involvement in a photo that went viral last month.
The two teens depicted in the photograph face gross
indecency charges, another accused of taking the picture
faces possession of child sexually abusive material.
The students are 16 years old.

22. Who are you online?
90%+ of employers will Google you
Twitter is NOT the water cooler
Grammar matters outside the
classroom
Bathroom mirror selfies are not
good LinkedIn photos
Share information with a purpose
Network strategically
Privacy settings are your friend

23. Who do you want to be?
Your digital footprint will last a
lifetime
The Library of Congress has been
cataloging every tweet since 2010
Social Media can get you fired
Differentiate between personal and
professional
Be consistent

25. SOCIALMEDIA.UMICH.EDU

26. @NIKKISUNSTRUM
/NIKKI.SUNSTRUM
QUESTIONS?