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UX - Beyond Design Practice
 

UX - Beyond Design Practice

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User experience practice is beyond the design practice. The objective of this presentation is to create public awareness on User Experience Practice

User experience practice is beyond the design practice. The objective of this presentation is to create public awareness on User Experience Practice

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    UX - Beyond Design Practice UX - Beyond Design Practice Presentation Transcript

    • User Experience
      Discover | Design | Develop | Deliver
      Beyond DESIGN
      Giving a new direction to practice
      Sunil Kumar Das
      Sr. User Experience Analyst
      CHENNAI. INDIA
      ux defined
    • Disclaimer
      This presentation is purely non-commercial use. The objective of this presentation is to create public awareness on User Experience Practice.
      This presentation is meant to be a volunteer Knowledge Transfer program dedicated to the society by providing adequate evidence on practice methodology in Organizational level. All the images and visuals presented in this presentation are belongs to their original owner.
      I have emphasized on the practice level by adding the visuals to communicate precisely and sync the public attention.
      If found illegal or irrelevant please contact me at uxsunil@gmail.comso that I can remove the visuals from the presentation.
    • Objective
      VS
      Healthcare USER
      USER
      To understand…
      Primary Focus
      1: User Interface – User Focus
      2: Requirement Analysis
      3: User Centered Design
      4: Usability
      5: Accessibility
      6: Quality Control
      1: Introduction – Definition
      2: Practice Model
      3: UX Inside – Collective Practice
      4: Roles & Process - In and out
      5: Controversies - UX vs UI
      6: Individual milestones
      7: Impact on ROI
      8: UXD vs UID
      9: Usability
      10: People – UX practitioner
      11: Stay Tuned…
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Intro…
      UX – Definition
      "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
      The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.
      Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.
      True user experience goes far beyond giving customers what they say they want, or providing checklist features.
      In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.
      Courtesy: Nielsen Norman Group ( NN / g)
      Analysis | Research | Concept and Visualization | Design | Coordination | Quality | Promotion | Usability | Branding | Leadership
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Intro…
      UX – The Practice Structure
      User profiling
      Data collection
      Scenario / Storyboard
      Task analysis
      Workflow analysis
      Info Architecture
      Interaction Design
      Concepts
      Wireframe
      Prototype / POC
      Accessibility check
      Acceptance testing
      Requirement Analysis
      Release Scope
      Competitive analysis
      Geography validation
      UI / Pixel Design
      Design Document
      Design Sign-Off
      Traceability matrix
      Product release
      Dev co-ordination
      Design implements
      Usability Testing
      Pre-sales /
      Marketing
      Testing /
      Implement
      Development
      User Centric Design
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Intro…
      User Experience
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Intro…
      UX – Team work
      User Experience | User Interface Design | User | Usability Testing | UI Design | Interaction Design | User Persona | User Research |Prototype | Demo | UCD | Usability Testing | Usability | Wireframe |Concept | UXD | Information Architecture | Data Visualization | User | UI Design | Task Analysis | Presentation | User Observation | Semantic Design | Requirement Analysis | Competitive Analysis | Market Research | Workflow | Storyboard
      TEAM INTEGRITY
      • Self motivation
      • Collaborate work
      • Knowledge share
      Success : “Together we can”
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • UX Role
      Collective practice
      UX Practice
      Marketing and Pre-Sales
      Design
      Development
      Quality Control
      Deployment / Output
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • UX
      User Interaction
      Knowledge Base
      Design Sign Off
      Interaction Design
      Info Architecture
      Data Visualization
      Internal Review
      Usability Testing
      Eye Tracking
      Internal Review
      Eye Tracking
      Standard Operating Procedure SOP
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Pre-Sales / Marketing
      Requirement Analysis
      Release Scope
      Competitive analysis
      Geography validation
      Requirement Gathering
      Dependency
      Domain Knowledge
      Multi-geography
      Workflow
      User profile
      Context understanding
      Ethnography <Context / Evaluation Questionnaire>
      Personal Interview
      Contextual Inquiry
      Surveys
      Observation and Video Taping
      Inform and/or Uninformed
      Healthcare
      Requirement Analysis
      Stakeholder Interview
      Joint Requirements Development (JRD)
      Brain Storm with associates / stakeholders
      Competitive Analysis
      Dependency
      Data collection
      Market Research
      Industry knowledge
      Knowledge of USP – Form factor
      Competitive solution analysis
      Research (Industry / Products / Solutions)
      Surveys
      Understanding USP
      Understanding Demand
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • USER
      User Interaction
      UCD, REQUIREMENT, SIGN OFF
      DirectRemote
      Site visit Video conferencing
      Face 2 Face Web conference
      Environment study Limitation
      Behavioral study Limitation
      Healthcare
      Active User Passive User
      User, not the client SME, SO, Product Owner, Sol Architect
      Micro requirement High Level requirement
      Proficiency variants Not Recognized as they are IT Savvy
      Real time difficulties Offline <Difficulties may not addressed>
      Finding Problems Finding Solutions
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • DESIGN
      Look – N – Feel
      Desire
      Anxiety
      Excitement
      Look
      Feel
      Use
      How would you experience it all without these form factors…
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • DESIGN
      UCD - User Centered Design
      Analysis Phase
      Setting vision
      Usability goal and objective
      Conduct field study
      Competitive analysis
      User Profile
      Task Analysis
      User Scenario
      Design Phase
      Screen flow & Navigation model
      Design concept walkthrough
      Concept in Paper and Pencil
      Low-Fidelity prototype
      Usability Testing on LO-FI
      Hi-Fidelity detailed design
      Usability Testing on HI-FI
      Document Standards & Guideline
      Implementation
      Heuristic Evaluations
      Coordinating Dev Team
      Usability Testing
      Deployment
      User Feedback
      Field Study
      Traceability Matrix
      Key Influencing Factor
      Design For the User | Be Consistent | Maintain Simplicity | Use Natural Language |
      Provide Feedback | Easy Navigation | Present Info Clearly | Reduce Error
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • User profiling
      Scenario / Storyboard
      Task analysis
      Workflow analysis
      Info Architecture
      Interaction Design
      Design
      UCD
      User Research
      User Profiling <Category, Group>
      Personas <User Task, Competency Level, Proficiency, Disability>
      Scenario and Storyboard
      Case Study, Preparing Use Case
      Task Analysis
      Hierarchical Task Analysis
      Card sorting / Matrix Evaluation
      Design for User
      Consistent
      Simplicity
      Natural Language
      Feedback
      Navigation
      Presentation
      Error free
      Information Architecture
      Information Modeling
      Information flow
      Structure of system
      Interaction Design
      User and User
      User and System
      System and System
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Concepts
      Wireframe
      Prototype / POC
      Usability testing
      Accessibility check
      Clinical safety - UI
      Acceptance testing
      Design
      UCD
      Conceptualization
      Paper Sketch / Sticky’s / Whiteboard
      Brainstorming with peers
      Wireframe
      Skeleton design
      Tools: PowerPoint, Axure, Visio
      Prototyping / POC
      Lo-Fi | Hi-Fi or Functional
      Tools: Silverlight, Flash, HTML, PPT
      Design for User
      Consistent
      Simplicity
      Natural Language
      Feedback
      Navigation
      Presentation
      Error free
      Review & Feedback
      Usability Testing
      Heuristic Evaluation, Eye Tracking etc
      (Active User –vs- Passive User) Floor –vs- Remote
      Accessibility Testing
      Color, Fonts, Animation, Shortcut keys etc
      (Age / Sex / Disability etc) – Heuristic Evaluation
      Clinical Safety in UI
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Design
      UCD
      UI / Pixel Design
      Creativity
      UI / Pixel Design
      Design Document
      Design Sign-Off
      Colors, Skinning and Theme
      Icons and Controls
      UI Standards Derivative
      Corporate Branding
      Acceptance Test
      Design for User
      Consistent
      Simplicity
      Natural Language
      Feedback
      Navigation
      Presentation
      Error free
      Requirement -vs- Solutions
      Design Documents
      UI Detailed Design behavior (Format: MS Word / PowerPoint)
      Descriptive Control behavior in respective UI
      UI Design Guideline (Specific Package)
      Sign-Off
      UI Screen Handover (Output: XAML File / jpg File)
      UI Inclusion in FD
      UI Guideline document handover
      According to Jef Raskin in his book “The Humane Interface”, there are two laws of user interface design, based on the fictional laws of robotics created by Isaac Asimov:
      I Law: A computer shall not harm your work or, through inactivity, allow your work to come to harm.
      II Law: A computer shall not waste your time or require you to do more work than is strictly necessary
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Dev
      UI Development
      Dev co-ordination
      Design implements
      Development
      UI Development
      Tools: HTML, DHTML, CSS, JavaScript
      SilverLight, Expression Blend, XML
      C#, AJAX, J-Query, FLEX, Adobe Flash
      UI Framework Development
      UI Structure Development
      UI Controls and Artifacts Development
      Development Co-ordination
      Design for User
      Consistent
      Simplicity
      Natural Language
      Feedback
      Navigation
      Presentation
      Error free
      UI Design clarification
      Hi-Level design (XAML etc) support
      Development clarification
      Concept Design Support
      User Interface Validation and Support
      Design Implementation
      Traceability for design –vs- development
      Feature Testing
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Traceability matrix
      Product release
      Quality
      QC
      QC / Traceability Matrix
      Traceability of Requirements -vs- Product
      Usability by Heuristic Evaluation
      Accessibility Checking
      UI Standards Checking
      Design for User
      Consistent
      Simplicity
      Natural Language
      Feedback
      Navigation
      Presentation
      Error free
      Product Release
      UX QC Release sign-off
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Outcome
      UX practice stage
      Outcome
      Requirement Gathering
      Requirement Analysis
      Competitive Analysis
      Collecting practically feasible and useful needs
      Addressing each & every vital requirements
      Providing the USP value and giving uniqueness to the UI
      Pre - sales
      Knowledge Base
      User Research
      Scenario and Storyboard
      Task Analysis
      Information Architecture
      Understand different user, practice and category
      Arriving into workflow structure
      Deriving Task flow and Interaction model
      Complete skeletal modeling of UI & information structure
      Concept & Wireframes
      Prototype
      Usability Testing
      Confirming the concept, Validating concept & solution
      Confirming design, Navigation and UI (Hi-Fi: Look -N- Feel)
      Addressing usability issues
      Design Phase
      Pixel Design
      Guideline Documents
      Look -N- Feel, Actual Skin, Color, Theme etc
      Controls & Artifacts, Behavior, Screen content display etc.
      Deployment
      Development co-ordination
      Design implementation check
      Design Support (User Interface)
      Guideline documents support for development in SDLC
      Ensuring the UCD driven Design implemented in product
      Design Support & response to minimize Rework / Backlog
      Develop
      Design speaks, Usability experienced
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • UX -vs- UI
      UX
      UI
      Controversy
      UXD <> UID
      Design standpoint
      UID deals in Design & Creativity
      UI a subset of UX
      UX provide complete experience
      UX implies PRACTICE
      UI implies DESIGN & CREATIVITY
      Requirements validation
      Interaction Design
      User Psychology
      Usability
      Accessibility
      Environment
      ROI Benefits
      Practice experts
      Define Concepts
      Execute and Operate
      Interface Design
      Tool Expertise
      Creativity
      Look - N – Feel
      Standards derivative
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • UXA -vs- BA
      Controversy
      UX Analyst <> Business Analyst
      Complete presentation
      User is the key
      Presentation Tier
      UI Design Guidelines
      Concept & Innovation
      Requirement Analysis
      Usability, Accessibility, Look-N-Feel
      Presentation Tier Ownership
      Functional Design
      System and integration
      N-Tier integration
      Functional Design Docs
      Features & Use Case
      Requirement Collection
      Concern about features
      Functional Design Ownership
      Product Owner / SME
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Usability
      The essence
      Usability
      Use standpoint
      Usability - Functionalities
      Usability is a parameter of UX
      Usability - A derivative of design
      UX resembles complete
      Usability implies usefulness
      Ease of use
      Consistency
      Understandability
      Learnability
      Efficiency
      Memorability
      Satisfaction
      Usability is a qualitative attribute that assesses how easy user interfaces are to use.
      Usability testing is the measurement of ease of use of a product or piece of software.
      In contrast, usability engineering (UE) is the research and design process that ensures a product with good usability.
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Usability
      Essence of product success
      Usability
      Usability practitioners work in product development, such as software products, consumer electronics,
      or in the creation of devices incorporating both hardware and software components.
      Their chief concern is the usability of that product.
      The goal of their work is to contribute to the design of a system that provides optimal human performance &
      ensures the best possible user experience.
      Usability professionals do not work in isolation – rather, they collaborate with people from many backgrounds.
      Usability Body Of Knowledge
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Milestone
      Set up your delivery schedule
      Discover
      Design
      Develop
      Deliver
      Technical Input and derivative KNOWLEDGE BASE
      Feedback
      Alternate
      Concept Rev
      UX Design
      Kick Start
      UX Data
      User Survey
      Alternate
      UX Concept
      Prototype
      Kick Start
      Wireframe
      Mock-Up
      UCD
      Process
      Review
      Sign Out
      Review
      15/03/2010
      10/03/2010
      13/02/2010
      18/02/2010
      22/02/2010
      25/02/2010
      01/03/2010
      14/02/2010
      12/02/2010
      01/02/2010
      Concept Kick-up
      Demo
      Review Feedback
      Change Requests
      Review
      Final
      Start Date
      Project Assignment
      Concept 1,2,3,4
      Concept 5,6
      04/02/2010
      13/02/2010
      18/02/2010
      12/02/2010
      18/02/2010
      12/02/2010 18/02/2010
      Framework Level changes
      Concept 2 / Concept 5 new add
      Reviewer
      Reviewer 1
      Reviewer 2
      Reviewer 3
      Reviewer 4
      Stakeholder 1
      Stakeholder 2
      Stakeholder 3
      Stakeholder 4
      Stakeholder 5
      Client 1
      Client 2
      Client 3
      PROTOTYPE
      SL Code dev 1
      SL Code dev 2
      RIA Design 1
      RIA Design 2
      UX CONCEPT
      WIREFRAME
      UCD / DEMO
      UX Practitioner
      FUNCTIONAL
      SME
      SO
      BA
      Visual DESIGN
      Designer 1
    • Benefits
      Impact on ROI of the Product
      User Experience – A hidden truth
      Influencing ROI
      Sales - USP
      Marketing - Branding
      Development - Directive
      Clients / User – Usability and Accessibility
      • Usability as a USP and Voice in Sales
      • Accessibility measure as a footage
      • Branding utilization improve corporate value
      • Look - N - Feel influence as a form factor
      • Reduce significant development time
      • Reduce product development iteration & rework
      • User’s / Client’s attraction towards usage
      • Beyond traditional approach which influence product design
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Benefits
      Eye on Healthcare market
      Meaningful use - ARRA
      The meaningful use of EHRs intended by the US government incentives is categorized as follows:
      • Improve care coordination
      • Reduce healthcare disparities
      • Engage patients and their families
      • Improve population and public health
      • Ensure adequate privacy and security
      The Obama Administration’s Health IT program intends to use federal investments to stimulate the market of electronic health records:
      • Incentives: to providers who use IT
      • Strict and open standards: To ensure users and sellers of EHRs work towards the same goal
      • Certification of software: To provide assurance that the EHRs meet basic quality, safety, and efficiency standards
      Certify the qualification of Healthcare IT vendors (Usability etc…)
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • People
      UX – Best practice
      Jacob Nielsen
      Usability consultant
      Nielsen Norman Group
      Don Norman
      Cognitive Design Practice
      Nielsen Norman Group
      Bruce T Tognazzini
      Design/ Usability Consultant
      Nielsen Norman Group
      Jared M. Spool
      UX Practitioner
      User Interface Engineering
      Eric Schaffer
      CEO / Founder
      HFI Inc
      Alan Cooper
      IXD Architect
      Cooper
      Position You Next…
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Companies
      UX – Best practice
      Research of the UX environment at the six major analyst firms
      Courtesy: Rosenfeld Media
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • UX Analysis
      UX – Best practice
      Courtesy: Usability Professional Association
      User Experience
      Discover | Design | Develop | Deliver
      Beyond design practice…
    • Passion and commitment drives to do things.
      Thank you…
      Discover | Design | Develop | Deliver
      User Experience
      Feedback and suggestion to
      Beyond design practice…
      uxsunil@gmail.com
      Sunil Kumar Das
      Sr. User Experience Analyst