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UX - Beyond Design Practice
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UX - Beyond Design Practice

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User experience practice is beyond the design practice. The objective of this presentation is to create public awareness on User Experience Practice

User experience practice is beyond the design practice. The objective of this presentation is to create public awareness on User Experience Practice

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  • 1. User Experience
    Discover | Design | Develop | Deliver
    Beyond DESIGN
    Giving a new direction to practice
    Sunil Kumar Das
    Sr. User Experience Analyst
    CHENNAI. INDIA
    ux defined
  • 2. Disclaimer
    This presentation is purely non-commercial use. The objective of this presentation is to create public awareness on User Experience Practice.
    This presentation is meant to be a volunteer Knowledge Transfer program dedicated to the society by providing adequate evidence on practice methodology in Organizational level. All the images and visuals presented in this presentation are belongs to their original owner.
    I have emphasized on the practice level by adding the visuals to communicate precisely and sync the public attention.
    If found illegal or irrelevant please contact me at uxsunil@gmail.comso that I can remove the visuals from the presentation.
  • 3. Objective
    VS
    Healthcare USER
    USER
    To understand…
    Primary Focus
    1: User Interface – User Focus
    2: Requirement Analysis
    3: User Centered Design
    4: Usability
    5: Accessibility
    6: Quality Control
    1: Introduction – Definition
    2: Practice Model
    3: UX Inside – Collective Practice
    4: Roles & Process - In and out
    5: Controversies - UX vs UI
    6: Individual milestones
    7: Impact on ROI
    8: UXD vs UID
    9: Usability
    10: People – UX practitioner
    11: Stay Tuned…
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 4. Intro…
    UX – Definition
    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
    The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.
    Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.
    True user experience goes far beyond giving customers what they say they want, or providing checklist features.
    In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.
    Courtesy: Nielsen Norman Group ( NN / g)
    Analysis | Research | Concept and Visualization | Design | Coordination | Quality | Promotion | Usability | Branding | Leadership
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 5. Intro…
    UX – The Practice Structure
    User profiling
    Data collection
    Scenario / Storyboard
    Task analysis
    Workflow analysis
    Info Architecture
    Interaction Design
    Concepts
    Wireframe
    Prototype / POC
    Accessibility check
    Acceptance testing
    Requirement Analysis
    Release Scope
    Competitive analysis
    Geography validation
    UI / Pixel Design
    Design Document
    Design Sign-Off
    Traceability matrix
    Product release
    Dev co-ordination
    Design implements
    Usability Testing
    Pre-sales /
    Marketing
    Testing /
    Implement
    Development
    User Centric Design
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 6. Intro…
    User Experience
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 7. Intro…
    UX – Team work
    User Experience | User Interface Design | User | Usability Testing | UI Design | Interaction Design | User Persona | User Research |Prototype | Demo | UCD | Usability Testing | Usability | Wireframe |Concept | UXD | Information Architecture | Data Visualization | User | UI Design | Task Analysis | Presentation | User Observation | Semantic Design | Requirement Analysis | Competitive Analysis | Market Research | Workflow | Storyboard
    TEAM INTEGRITY
    • Self motivation
    • 8. Collaborate work
    • 9. Knowledge share
    Success : “Together we can”
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 10. UX Role
    Collective practice
    UX Practice
    Marketing and Pre-Sales
    Design
    Development
    Quality Control
    Deployment / Output
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 11. UX
    User Interaction
    Knowledge Base
    Design Sign Off
    Interaction Design
    Info Architecture
    Data Visualization
    Internal Review
    Usability Testing
    Eye Tracking
    Internal Review
    Eye Tracking
    Standard Operating Procedure SOP
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 12. Pre-Sales / Marketing
    Requirement Analysis
    Release Scope
    Competitive analysis
    Geography validation
    Requirement Gathering
    Dependency
    Domain Knowledge
    Multi-geography
    Workflow
    User profile
    Context understanding
    Ethnography <Context / Evaluation Questionnaire>
    Personal Interview
    Contextual Inquiry
    Surveys
    Observation and Video Taping
    Inform and/or Uninformed
    Healthcare
    Requirement Analysis
    Stakeholder Interview
    Joint Requirements Development (JRD)
    Brain Storm with associates / stakeholders
    Competitive Analysis
    Dependency
    Data collection
    Market Research
    Industry knowledge
    Knowledge of USP – Form factor
    Competitive solution analysis
    Research (Industry / Products / Solutions)
    Surveys
    Understanding USP
    Understanding Demand
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 13. USER
    User Interaction
    UCD, REQUIREMENT, SIGN OFF
    DirectRemote
    Site visit Video conferencing
    Face 2 Face Web conference
    Environment study Limitation
    Behavioral study Limitation
    Healthcare
    Active User Passive User
    User, not the client SME, SO, Product Owner, Sol Architect
    Micro requirement High Level requirement
    Proficiency variants Not Recognized as they are IT Savvy
    Real time difficulties Offline <Difficulties may not addressed>
    Finding Problems Finding Solutions
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 14. DESIGN
    Look – N – Feel
    Desire
    Anxiety
    Excitement
    Look
    Feel
    Use
    How would you experience it all without these form factors…
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 15. DESIGN
    UCD - User Centered Design
    Analysis Phase
    Setting vision
    Usability goal and objective
    Conduct field study
    Competitive analysis
    User Profile
    Task Analysis
    User Scenario
    Design Phase
    Screen flow & Navigation model
    Design concept walkthrough
    Concept in Paper and Pencil
    Low-Fidelity prototype
    Usability Testing on LO-FI
    Hi-Fidelity detailed design
    Usability Testing on HI-FI
    Document Standards & Guideline
    Implementation
    Heuristic Evaluations
    Coordinating Dev Team
    Usability Testing
    Deployment
    User Feedback
    Field Study
    Traceability Matrix
    Key Influencing Factor
    Design For the User | Be Consistent | Maintain Simplicity | Use Natural Language |
    Provide Feedback | Easy Navigation | Present Info Clearly | Reduce Error
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 16. User profiling
    Scenario / Storyboard
    Task analysis
    Workflow analysis
    Info Architecture
    Interaction Design
    Design
    UCD
    User Research
    User Profiling <Category, Group>
    Personas <User Task, Competency Level, Proficiency, Disability>
    Scenario and Storyboard
    Case Study, Preparing Use Case
    Task Analysis
    Hierarchical Task Analysis
    Card sorting / Matrix Evaluation
    Design for User
    Consistent
    Simplicity
    Natural Language
    Feedback
    Navigation
    Presentation
    Error free
    Information Architecture
    Information Modeling
    Information flow
    Structure of system
    Interaction Design
    User and User
    User and System
    System and System
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 17. Concepts
    Wireframe
    Prototype / POC
    Usability testing
    Accessibility check
    Clinical safety - UI
    Acceptance testing
    Design
    UCD
    Conceptualization
    Paper Sketch / Sticky’s / Whiteboard
    Brainstorming with peers
    Wireframe
    Skeleton design
    Tools: PowerPoint, Axure, Visio
    Prototyping / POC
    Lo-Fi | Hi-Fi or Functional
    Tools: Silverlight, Flash, HTML, PPT
    Design for User
    Consistent
    Simplicity
    Natural Language
    Feedback
    Navigation
    Presentation
    Error free
    Review & Feedback
    Usability Testing
    Heuristic Evaluation, Eye Tracking etc
    (Active User –vs- Passive User) Floor –vs- Remote
    Accessibility Testing
    Color, Fonts, Animation, Shortcut keys etc
    (Age / Sex / Disability etc) – Heuristic Evaluation
    Clinical Safety in UI
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 18. Design
    UCD
    UI / Pixel Design
    Creativity
    UI / Pixel Design
    Design Document
    Design Sign-Off
    Colors, Skinning and Theme
    Icons and Controls
    UI Standards Derivative
    Corporate Branding
    Acceptance Test
    Design for User
    Consistent
    Simplicity
    Natural Language
    Feedback
    Navigation
    Presentation
    Error free
    Requirement -vs- Solutions
    Design Documents
    UI Detailed Design behavior (Format: MS Word / PowerPoint)
    Descriptive Control behavior in respective UI
    UI Design Guideline (Specific Package)
    Sign-Off
    UI Screen Handover (Output: XAML File / jpg File)
    UI Inclusion in FD
    UI Guideline document handover
    According to Jef Raskin in his book “The Humane Interface”, there are two laws of user interface design, based on the fictional laws of robotics created by Isaac Asimov:
    I Law: A computer shall not harm your work or, through inactivity, allow your work to come to harm.
    II Law: A computer shall not waste your time or require you to do more work than is strictly necessary
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 19. Dev
    UI Development
    Dev co-ordination
    Design implements
    Development
    UI Development
    Tools: HTML, DHTML, CSS, JavaScript
    SilverLight, Expression Blend, XML
    C#, AJAX, J-Query, FLEX, Adobe Flash
    UI Framework Development
    UI Structure Development
    UI Controls and Artifacts Development
    Development Co-ordination
    Design for User
    Consistent
    Simplicity
    Natural Language
    Feedback
    Navigation
    Presentation
    Error free
    UI Design clarification
    Hi-Level design (XAML etc) support
    Development clarification
    Concept Design Support
    User Interface Validation and Support
    Design Implementation
    Traceability for design –vs- development
    Feature Testing
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 20. Traceability matrix
    Product release
    Quality
    QC
    QC / Traceability Matrix
    Traceability of Requirements -vs- Product
    Usability by Heuristic Evaluation
    Accessibility Checking
    UI Standards Checking
    Design for User
    Consistent
    Simplicity
    Natural Language
    Feedback
    Navigation
    Presentation
    Error free
    Product Release
    UX QC Release sign-off
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 21. Outcome
    UX practice stage
    Outcome
    Requirement Gathering
    Requirement Analysis
    Competitive Analysis
    Collecting practically feasible and useful needs
    Addressing each & every vital requirements
    Providing the USP value and giving uniqueness to the UI
    Pre - sales
    Knowledge Base
    User Research
    Scenario and Storyboard
    Task Analysis
    Information Architecture
    Understand different user, practice and category
    Arriving into workflow structure
    Deriving Task flow and Interaction model
    Complete skeletal modeling of UI & information structure
    Concept & Wireframes
    Prototype
    Usability Testing
    Confirming the concept, Validating concept & solution
    Confirming design, Navigation and UI (Hi-Fi: Look -N- Feel)
    Addressing usability issues
    Design Phase
    Pixel Design
    Guideline Documents
    Look -N- Feel, Actual Skin, Color, Theme etc
    Controls & Artifacts, Behavior, Screen content display etc.
    Deployment
    Development co-ordination
    Design implementation check
    Design Support (User Interface)
    Guideline documents support for development in SDLC
    Ensuring the UCD driven Design implemented in product
    Design Support & response to minimize Rework / Backlog
    Develop
    Design speaks, Usability experienced
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 22. UX -vs- UI
    UX
    UI
    Controversy
    UXD <> UID
    Design standpoint
    UID deals in Design & Creativity
    UI a subset of UX
    UX provide complete experience
    UX implies PRACTICE
    UI implies DESIGN & CREATIVITY
    Requirements validation
    Interaction Design
    User Psychology
    Usability
    Accessibility
    Environment
    ROI Benefits
    Practice experts
    Define Concepts
    Execute and Operate
    Interface Design
    Tool Expertise
    Creativity
    Look - N – Feel
    Standards derivative
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 23. UXA -vs- BA
    Controversy
    UX Analyst <> Business Analyst
    Complete presentation
    User is the key
    Presentation Tier
    UI Design Guidelines
    Concept & Innovation
    Requirement Analysis
    Usability, Accessibility, Look-N-Feel
    Presentation Tier Ownership
    Functional Design
    System and integration
    N-Tier integration
    Functional Design Docs
    Features & Use Case
    Requirement Collection
    Concern about features
    Functional Design Ownership
    Product Owner / SME
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 24. Usability
    The essence
    Usability
    Use standpoint
    Usability - Functionalities
    Usability is a parameter of UX
    Usability - A derivative of design
    UX resembles complete
    Usability implies usefulness
    Ease of use
    Consistency
    Understandability
    Learnability
    Efficiency
    Memorability
    Satisfaction
    Usability is a qualitative attribute that assesses how easy user interfaces are to use.
    Usability testing is the measurement of ease of use of a product or piece of software.
    In contrast, usability engineering (UE) is the research and design process that ensures a product with good usability.
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 25. Usability
    Essence of product success
    Usability
    Usability practitioners work in product development, such as software products, consumer electronics,
    or in the creation of devices incorporating both hardware and software components.
    Their chief concern is the usability of that product.
    The goal of their work is to contribute to the design of a system that provides optimal human performance &
    ensures the best possible user experience.
    Usability professionals do not work in isolation – rather, they collaborate with people from many backgrounds.
    Usability Body Of Knowledge
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 26. Milestone
    Set up your delivery schedule
    Discover
    Design
    Develop
    Deliver
    Technical Input and derivative KNOWLEDGE BASE
    Feedback
    Alternate
    Concept Rev
    UX Design
    Kick Start
    UX Data
    User Survey
    Alternate
    UX Concept
    Prototype
    Kick Start
    Wireframe
    Mock-Up
    UCD
    Process
    Review
    Sign Out
    Review
    15/03/2010
    10/03/2010
    13/02/2010
    18/02/2010
    22/02/2010
    25/02/2010
    01/03/2010
    14/02/2010
    12/02/2010
    01/02/2010
    Concept Kick-up
    Demo
    Review Feedback
    Change Requests
    Review
    Final
    Start Date
    Project Assignment
    Concept 1,2,3,4
    Concept 5,6
    04/02/2010
    13/02/2010
    18/02/2010
    12/02/2010
    18/02/2010
    12/02/2010 18/02/2010
    Framework Level changes
    Concept 2 / Concept 5 new add
    Reviewer
    Reviewer 1
    Reviewer 2
    Reviewer 3
    Reviewer 4
    Stakeholder 1
    Stakeholder 2
    Stakeholder 3
    Stakeholder 4
    Stakeholder 5
    Client 1
    Client 2
    Client 3
    PROTOTYPE
    SL Code dev 1
    SL Code dev 2
    RIA Design 1
    RIA Design 2
    UX CONCEPT
    WIREFRAME
    UCD / DEMO
    UX Practitioner
    FUNCTIONAL
    SME
    SO
    BA
    Visual DESIGN
    Designer 1
  • 27. Benefits
    Impact on ROI of the Product
    User Experience – A hidden truth
    Influencing ROI
    Sales - USP
    Marketing - Branding
    Development - Directive
    Clients / User – Usability and Accessibility
    • Usability as a USP and Voice in Sales
    • 28. Accessibility measure as a footage
    • 29. Branding utilization improve corporate value
    • 30. Look - N - Feel influence as a form factor
    • 31. Reduce significant development time
    • 32. Reduce product development iteration & rework
    • 33. User’s / Client’s attraction towards usage
    • 34. Beyond traditional approach which influence product design
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 35. Benefits
    Eye on Healthcare market
    Meaningful use - ARRA
    The meaningful use of EHRs intended by the US government incentives is categorized as follows:
    • Improve care coordination
    • 36. Reduce healthcare disparities
    • 37. Engage patients and their families
    • 38. Improve population and public health
    • 39. Ensure adequate privacy and security
    The Obama Administration’s Health IT program intends to use federal investments to stimulate the market of electronic health records:
    • Incentives: to providers who use IT
    • 40. Strict and open standards: To ensure users and sellers of EHRs work towards the same goal
    • 41. Certification of software: To provide assurance that the EHRs meet basic quality, safety, and efficiency standards
    Certify the qualification of Healthcare IT vendors (Usability etc…)
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 42. People
    UX – Best practice
    Jacob Nielsen
    Usability consultant
    Nielsen Norman Group
    Don Norman
    Cognitive Design Practice
    Nielsen Norman Group
    Bruce T Tognazzini
    Design/ Usability Consultant
    Nielsen Norman Group
    Jared M. Spool
    UX Practitioner
    User Interface Engineering
    Eric Schaffer
    CEO / Founder
    HFI Inc
    Alan Cooper
    IXD Architect
    Cooper
    Position You Next…
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 43. Companies
    UX – Best practice
    Research of the UX environment at the six major analyst firms
    Courtesy: Rosenfeld Media
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 44. UX Analysis
    UX – Best practice
    Courtesy: Usability Professional Association
    User Experience
    Discover | Design | Develop | Deliver
    Beyond design practice…
  • 45. Passion and commitment drives to do things.
    Thank you…
    Discover | Design | Develop | Deliver
    User Experience
    Feedback and suggestion to
    Beyond design practice…
    uxsunil@gmail.com
    Sunil Kumar Das
    Sr. User Experience Analyst