UX - Beyond Design Practice

User Experience
Discover | Design | Develop | Deliver
Beyond DESIGN
Giving a new direction to practice
Sunil Kumar Das
Sr. User Experience Analyst
CHENNAI. INDIA
ux defined

Disclaimer
This presentation is purely non-commercial use. The objective of this presentation is to create public awareness on User Experience Practice.
This presentation is meant to be a volunteer Knowledge Transfer program dedicated to the society by providing adequate evidence on practice methodology in Organizational level. All the images and visuals presented in this presentation are belongs to their original owner.
I have emphasized on the practice level by adding the visuals to communicate precisely and sync the public attention.
If found illegal or irrelevant please contact me at uxsunil@gmail.comso that I can remove the visuals from the presentation.

Objective
VS
Healthcare USER
USER
To understand…
Primary Focus
1: User Interface – User Focus
2: Requirement Analysis
3: User Centered Design
4: Usability
5: Accessibility
6: Quality Control
1: Introduction – Definition
2: Practice Model
3: UX Inside – Collective Practice
4: Roles & Process - In and out
5: Controversies - UX vs UI
6: Individual milestones
7: Impact on ROI
8: UXD vs UID
9: Usability
10: People – UX practitioner
11: Stay Tuned…
User Experience
Beyond design practice…

Intro…
UX – Definition
"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.
Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.
True user experience goes far beyond giving customers what they say they want, or providing checklist features.
In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.
Courtesy: Nielsen Norman Group ( NN / g)
Analysis | Research | Concept and Visualization | Design | Coordination | Quality | Promotion | Usability | Branding | Leadership
User Experience

Intro…
UX – The Practice Structure
User profiling
Data collection
Scenario / Storyboard
Task analysis
Workflow analysis
Info Architecture
Interaction Design
Concepts
Wireframe
Prototype / POC
Accessibility check
Acceptance testing
Requirement Analysis
Release Scope
Competitive analysis
Geography validation
UI / Pixel Design
Design Document
Design Sign-Off
Traceability matrix
Product release
Dev co-ordination
Design implements
Usability Testing
Pre-sales /
Marketing
Testing /
Implement
Development
User Centric Design
User Experience

Intro…
User Experience
User Experience

UX Role
Collective practice
UX Practice
Marketing and Pre-Sales
Design
Development
Quality Control
Deployment / Output
User Experience

UX
User Interaction
Knowledge Base
Design Sign Off
Interaction Design
Info Architecture
Data Visualization
Internal Review
Usability Testing
Eye Tracking
Internal Review
Eye Tracking
Standard Operating Procedure SOP
User Experience

Pre-Sales / Marketing
Release Scope
Geography validation
Requirement Gathering
Dependency
Domain Knowledge
Multi-geography
Workflow
User profile
Context understanding
Ethnography <Context / Evaluation Questionnaire>
Personal Interview
Contextual Inquiry
Surveys
Observation and Video Taping
Inform and/or Uninformed
Healthcare
Stakeholder Interview
Joint Requirements Development (JRD)
Brain Storm with associates / stakeholders
Competitive Analysis
Dependency
Data collection
Market Research
Industry knowledge
Knowledge of USP – Form factor
Competitive solution analysis
Research (Industry / Products / Solutions)
Surveys
Understanding USP
Understanding Demand
User Experience

USER
User Interaction
UCD, REQUIREMENT, SIGN OFF
DirectRemote
Site visit Video conferencing
Face 2 Face Web conference
Environment study Limitation
Behavioral study Limitation
Healthcare
Active User Passive User
User, not the client SME, SO, Product Owner, Sol Architect
Micro requirement High Level requirement
Proficiency variants Not Recognized as they are IT Savvy
Real time difficulties Offline <Difficulties may not addressed>
Finding Problems Finding Solutions
User Experience

DESIGN
Look – N – Feel
Desire
Anxiety
Excitement
Look
Feel
Use
How would you experience it all without these form factors…
User Experience

DESIGN
UCD - User Centered Design
Analysis Phase
Setting vision
Usability goal and objective
Conduct field study
User Profile
Task Analysis
User Scenario
Design Phase
Screen flow & Navigation model
Design concept walkthrough
Concept in Paper and Pencil
Low-Fidelity prototype
Usability Testing on LO-FI
Hi-Fidelity detailed design
Usability Testing on HI-FI
Document Standards & Guideline
Implementation
Heuristic Evaluations
Coordinating Dev Team
Usability Testing
Deployment
User Feedback
Field Study
Traceability Matrix
Key Influencing Factor
Design For the User | Be Consistent | Maintain Simplicity | Use Natural Language |
Provide Feedback | Easy Navigation | Present Info Clearly | Reduce Error
User Experience

User profiling
Scenario / Storyboard
Task analysis
Workflow analysis
Info Architecture
Interaction Design
Design
UCD
User Research
User Profiling <Category, Group>
Personas <User Task, Competency Level, Proficiency, Disability>
Scenario and Storyboard
Case Study, Preparing Use Case
Task Analysis
Hierarchical Task Analysis
Card sorting / Matrix Evaluation
Design for User
Consistent
Simplicity
Natural Language
Feedback
Navigation
Presentation
Error free
Information Architecture
Information Modeling
Information flow
Structure of system
Interaction Design
User and User
User and System
System and System
User Experience

Concepts
Wireframe
Prototype / POC
Usability testing
Accessibility check
Clinical safety - UI
Acceptance testing
Design
UCD
Conceptualization
Paper Sketch / Sticky’s / Whiteboard
Brainstorming with peers
Wireframe
Skeleton design
Tools: PowerPoint, Axure, Visio
Prototyping / POC
Lo-Fi | Hi-Fi or Functional
Tools: Silverlight, Flash, HTML, PPT
Design for User
Consistent
Simplicity
Natural Language
Feedback
Navigation
Presentation
Error free
Review & Feedback
Usability Testing
Heuristic Evaluation, Eye Tracking etc
(Active User –vs- Passive User) Floor –vs- Remote
Accessibility Testing
Color, Fonts, Animation, Shortcut keys etc
(Age / Sex / Disability etc) – Heuristic Evaluation
Clinical Safety in UI
User Experience

Design
UCD
UI / Pixel Design
Creativity
UI / Pixel Design
Design Document
Design Sign-Off
Colors, Skinning and Theme
Icons and Controls
UI Standards Derivative
Corporate Branding
Acceptance Test
Design for User
Consistent
Simplicity
Natural Language
Feedback
Navigation
Presentation
Error free
Requirement -vs- Solutions
Design Documents
UI Detailed Design behavior (Format: MS Word / PowerPoint)
Descriptive Control behavior in respective UI
UI Design Guideline (Specific Package)
Sign-Off
UI Screen Handover (Output: XAML File / jpg File)
UI Inclusion in FD
UI Guideline document handover
According to Jef Raskin in his book “The Humane Interface”, there are two laws of user interface design, based on the fictional laws of robotics created by Isaac Asimov:
I Law: A computer shall not harm your work or, through inactivity, allow your work to come to harm.
II Law: A computer shall not waste your time or require you to do more work than is strictly necessary
User Experience

Dev
UI Development
Dev co-ordination
Design implements
Development
UI Development
Tools: HTML, DHTML, CSS, JavaScript
SilverLight, Expression Blend, XML
C#, AJAX, J-Query, FLEX, Adobe Flash
UI Framework Development
UI Structure Development
UI Controls and Artifacts Development
Development Co-ordination
Design for User
Consistent
Simplicity
Natural Language
Feedback
Navigation
Presentation
Error free
UI Design clarification
Hi-Level design (XAML etc) support
Development clarification
Concept Design Support
User Interface Validation and Support
Design Implementation
Traceability for design –vs- development
Feature Testing
User Experience

Traceability matrix
Product release
Quality
QC
QC / Traceability Matrix
Traceability of Requirements -vs- Product
Usability by Heuristic Evaluation
Accessibility Checking
UI Standards Checking
Design for User
Consistent
Simplicity
Natural Language
Feedback
Navigation
Presentation
Error free
Product Release
UX QC Release sign-off
User Experience

Outcome
UX practice stage
Outcome
Requirement Gathering
Competitive Analysis
Collecting practically feasible and useful needs
Addressing each & every vital requirements
Providing the USP value and giving uniqueness to the UI
Pre - sales
Knowledge Base
User Research
Scenario and Storyboard
Task Analysis
Information Architecture
Understand different user, practice and category
Arriving into workflow structure
Deriving Task flow and Interaction model
Complete skeletal modeling of UI & information structure
Concept & Wireframes
Prototype
Usability Testing
Confirming the concept, Validating concept & solution
Confirming design, Navigation and UI (Hi-Fi: Look -N- Feel)
Addressing usability issues
Design Phase
Pixel Design
Guideline Documents
Look -N- Feel, Actual Skin, Color, Theme etc
Controls & Artifacts, Behavior, Screen content display etc.
Deployment
Development co-ordination
Design implementation check
Design Support (User Interface)
Guideline documents support for development in SDLC
Ensuring the UCD driven Design implemented in product
Design Support & response to minimize Rework / Backlog
Develop
Design speaks, Usability experienced
User Experience

UX -vs- UI
UX
UI
Controversy
UXD <> UID
Design standpoint
UID deals in Design & Creativity
UI a subset of UX
UX provide complete experience
UX implies PRACTICE
UI implies DESIGN & CREATIVITY
Requirements validation
Interaction Design
User Psychology
Usability
Accessibility
Environment
ROI Benefits
Practice experts
Define Concepts
Execute and Operate
Interface Design
Tool Expertise
Creativity
Look - N – Feel
Standards derivative
User Experience

UXA -vs- BA
Controversy
UX Analyst <> Business Analyst
Complete presentation
User is the key
Presentation Tier
UI Design Guidelines
Concept & Innovation
Usability, Accessibility, Look-N-Feel
Presentation Tier Ownership
Functional Design
System and integration
N-Tier integration
Functional Design Docs
Features & Use Case
Requirement Collection
Concern about features
Functional Design Ownership
Product Owner / SME
User Experience

Usability
The essence
Usability
Use standpoint
Usability - Functionalities
Usability is a parameter of UX
Usability - A derivative of design
UX resembles complete
Usability implies usefulness
Ease of use
Consistency
Understandability
Learnability
Efficiency
Memorability
Satisfaction
Usability is a qualitative attribute that assesses how easy user interfaces are to use.
Usability testing is the measurement of ease of use of a product or piece of software.
In contrast, usability engineering (UE) is the research and design process that ensures a product with good usability.
User Experience

Usability
Essence of product success
Usability
Usability practitioners work in product development, such as software products, consumer electronics,
or in the creation of devices incorporating both hardware and software components.
Their chief concern is the usability of that product.
The goal of their work is to contribute to the design of a system that provides optimal human performance &
ensures the best possible user experience.
Usability professionals do not work in isolation – rather, they collaborate with people from many backgrounds.
Usability Body Of Knowledge
User Experience

Milestone
Set up your delivery schedule
Discover
Design
Develop
Deliver
Technical Input and derivative KNOWLEDGE BASE
Feedback
Alternate
Concept Rev
UX Design
Kick Start
UX Data
User Survey
Alternate
UX Concept
Prototype
Kick Start
Wireframe
Mock-Up
UCD
Process
Review
Sign Out
Review
15/03/2010
10/03/2010
13/02/2010
18/02/2010
22/02/2010
25/02/2010
01/03/2010
14/02/2010
12/02/2010
01/02/2010
Concept Kick-up
Demo
Review Feedback
Change Requests
Review
Final
Start Date
Project Assignment
Concept 1,2,3,4
Concept 5,6
04/02/2010
13/02/2010
18/02/2010
12/02/2010
18/02/2010
12/02/2010 18/02/2010
Framework Level changes
Concept 2 / Concept 5 new add
Reviewer
Reviewer 1
Reviewer 2
Reviewer 3
Reviewer 4
Stakeholder 1
Stakeholder 2
Stakeholder 3
Stakeholder 4
Stakeholder 5
Client 1
Client 2
Client 3
PROTOTYPE
SL Code dev 1
SL Code dev 2
RIA Design 1
RIA Design 2
UX CONCEPT
WIREFRAME
UCD / DEMO
UX Practitioner
FUNCTIONAL
SME
SO
BA
Visual DESIGN
Designer 1

Benefits
Impact on ROI of the Product
User Experience – A hidden truth
Influencing ROI
Sales - USP
Marketing - Branding
Development - Directive
Clients / User – Usability and Accessibility
Usability as a USP and Voice in Sales
Accessibility measure as a footage
Branding utilization improve corporate value
Look - N - Feel influence as a form factor
Reduce significant development time
Reduce product development iteration & rework
User’s / Client’s attraction towards usage
Beyond traditional approach which influence product design
User Experience

Benefits
Eye on Healthcare market
Meaningful use - ARRA
The meaningful use of EHRs intended by the US government incentives is categorized as follows:
Improve care coordination
Reduce healthcare disparities
Engage patients and their families
Improve population and public health
Ensure adequate privacy and security
The Obama Administration’s Health IT program intends to use federal investments to stimulate the market of electronic health records:
Incentives: to providers who use IT
Strict and open standards: To ensure users and sellers of EHRs work towards the same goal
Certification of software: To provide assurance that the EHRs meet basic quality, safety, and efficiency standards
Certify the qualification of Healthcare IT vendors (Usability etc…)
User Experience

People
UX – Best practice
Jacob Nielsen
Usability consultant
Nielsen Norman Group
Don Norman
Cognitive Design Practice
Bruce T Tognazzini
Design/ Usability Consultant
Jared M. Spool
UX Practitioner
User Interface Engineering
Eric Schaffer
CEO / Founder
HFI Inc
Alan Cooper
IXD Architect
Cooper
Position You Next…
User Experience

Companies
Research of the UX environment at the six major analyst firms
Courtesy: Rosenfeld Media
User Experience

UX Analysis
Courtesy: Usability Professional Association
User Experience

Passion and commitment drives to do things.
Thank you…
User Experience
Feedback and suggestion to
uxsunil@gmail.com
Sunil Kumar Das
Sr. User Experience Analyst

UX - Beyond Design Practice

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UX - Beyond Design Practice Presentation Transcript