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eBIG Presentation : Bake User Experience Strategy Into Your Startup   March 2009 Meadow Consulting    Meghan Ede
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meghan Ede ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Interface (UI) ,[object Object],[object Object],[object Object],UI User Interface Feature Set   What you see in product Web Page Task Flow Controls
User Experience… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Experience is more than UI User Experience UI User Interface Feature Set  What you see in product Web Page Task Flow Controls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Experience also… ,[object Object],Possible Customer Interactions with a Product over Time Update Upgrade Trouble-   shoot Use Download   / Install Purchase    / Obtain Decide Inform
Control ,[object Object],Possible Customer Interactions with a Product over Time Ads Reviews Facebook Inform Update Upgrade Trouble-   shoot Use Download   / Install Purchase    / Obtain Decide
Departments ,[object Object],Marketing Sales Engineering Documentation Possible Customer Interactions with a Product over Time CD Mail Website Product Key Internet speed Network Help Info Instructions Contracts Salesperson Website Product Key Email Instructions CD Cover Box Pull-out Website info Cost Feature List Download  / Install Purchase   / Obtain Decide Update Upgrade Trouble-   shoot Use Inform
Main Product ,[object Object],Possible Customer Interactions with a Product over Time Use UI Features Look “ Feel” Easy / Hard Learning Curve Task Flow Screens Stability Performance Inform Download   / Install Purchase    / Obtain Decide Update Upgrade Trouble-   shoot
After Purchase ,[object Object],Possible Customer Interactions with a Product over Time Email Notifications Friend Bill / Invoice Chat Mail Phone Quality Service Contract Box Info FAQ Reviews Online Help Update Upgrade Trouble-shoot Download   / Install Inform Use Purchase    / Obtain Decide
How to “Bake In” UX Strategy
What are the Ingredients? ,[object Object],[object Object],[object Object],[object Object]
1. Understand your USERS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Home Computer Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Profiles Market Segment
Case Study: Home Computer Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Home Computer Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Home Computer Product ,[object Object],[object Object],[object Object]
Case Study: Home Computer Product ,[object Object],[object Object],“ Home” Dad’s house Mom’s Boyfriend Dad’s Office Mom’s Office School Relative’s Home Many to many
More Ways to Learn about Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Set pragmatic UX goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example GOALS – out of box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example GOALS - Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. User-Centered  Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Companies are organized to… ,[object Object],[object Object],[object Object],Engineering Design Marketing Sales Customer Support Accounts Finance Quality Assurance
Company-wide Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Intuit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Standard Development Process Requirements PRD Development QA Design Early Launch (Alpha, Beta, FCS, GA) Full Launch Urgent Fixes “dot” release Focus Groups with customers Surveys Support Calls Meet important customers ,[object Object],[object Object],[object Object]
User-Centered Development Process Requirements PRD Development QA Design Early Launch (Alpha, Beta, FCS, GA) Full Launch Urgent Fixes “dot” release ,[object Object],[object Object],[object Object],[object Object],[object Object],Support Calls Meet important customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus Groups with customers Surveys ,[object Object],[object Object],[object Object]
I’m a small company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Experience Advocate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UX Professions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meadow Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information For questions or additional information, please contact: Meghan Ede Meadow Consulting 415-706-3989 – cell 408-786-5314 - office [email_address] http://meadow.consulting.googlepages.com/home Build features customers will actually use; fix only what is truly broken  ~  Customer information and insights to help you get there ~

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Bake UX into your Startup (March 2009)

  • 1. eBIG Presentation : Bake User Experience Strategy Into Your Startup March 2009 Meadow Consulting  Meghan Ede
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  • 34. Contact Information For questions or additional information, please contact: Meghan Ede Meadow Consulting 415-706-3989 – cell 408-786-5314 - office [email_address] http://meadow.consulting.googlepages.com/home Build features customers will actually use; fix only what is truly broken ~ Customer information and insights to help you get there ~