Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Help Wanted: Using UX to Your Advantage

280 views

Published on

Presented at Web Unleashed 2016
by Mariah Hay, Pluralsight

FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc

Overview

Over the past ten years the world of digital tools has shifted from B2B to B2C. Interfaces that were once purely utilitarian have taken a path that not only integrated them with physical products, but also surpassed the physical product – becoming the product themselves. The most successful companies know how to wield UX as a strategy for engaging their user’s attention, whether it’s their employee, or their customer. Companies who confuse UX with merely making an interface “pretty” will fail every time. To better understand how to leverage UX as a competitive advantage, Mariah will talk about:

The difference between UX and UI, and why it is so often confused
The history of UX as an industry
Measuring maturity of UX in an organization
Objective

Participants will leave this presentation with the tools to articulate what UX is, how this role came into being, and how to identify UX maturity within an organization.

Target Audience

Developers, UX professionals, interface designers, product managers, executives, CIO’s, and any business leader who is interested in articulating the scope and application of UX surrounding product development.

Assumed Audience Knowledge

This presentation assumes the audience has a solid understanding of digital product development.

Five Things Audience Members Will Learn

The true scope of what UX activities encompass
The origin of experience design
Why there is so much confusion around what a UX professional does
Identifying the digital divide in an organization
How to understand how mature UX practices are at the organizational level

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Help Wanted: Using UX to Your Advantage

  1. 1. Subtitle Style 6 Help Wanted: Using UX to Your Advantage Mariah Hay
  2. 2. How well can you explain what you do?
  3. 3. How well can can the person hiring you explain what you do?
  4. 4. The difference between UX and UI LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry LESSON 1:
  5. 5. The difference between UX and UI LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry LESSON 1:
  6. 6. What is UX? The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry
  7. 7. UX is not UI!
  8. 8. Service Product Interface What does user experience touch?
  9. 9. What does user experience touch? UI or GUI = User Interface Service Product Interface
  10. 10. Research, Strategy + Design
  11. 11. Research, Strategy + Design Goals Tasks Needs Desires Pain-points Workarounds
  12. 12. Research
  13. 13. EMPATHY!
  14. 14. Research, Strategy + Design Identify Needs Re-Imagine Current Capabilities Direct Future Offerings
  15. 15. Interview Breakdowns Interview Breakdown
  16. 16. Personas
  17. 17. User Needs Mapping
  18. 18. Journey Mapping Journey Pain Points Additional Info Needs Areas of opportunity
  19. 19. EMPATHY!
  20. 20. Research, Strategy + Design DesirableUsableUseful
  21. 21. Useful Usable Desirable Research, Strategy + Design
  22. 22. Useful Usable Desirable Research, Strategy + Design
  23. 23. Useful Usable Desirable Research, Strategy + Design
  24. 24. EMPATHY!
  25. 25. What is UX? The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry
  26. 26. UX is not UI!
  27. 27. UX is not UI! Why are people so confused?
  28. 28. LESSON 2: The history of UX as an industry The difference between UX and UI LESSON 1: LESSON 3: The maturity of UX in an organization
  29. 29. The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry What industry did UX come from?
  30. 30. All of them!
  31. 31. UX Designer Wanted My client located in Gloucestershire seeks a confident Visual Designer, 3D modeling, After Effects, rendering and animation, Strong working knowledge of HTML, CSS, Rails, JavaScript/JQuery, ObjectiveC (iOS), C++ (Android) a plus
  32. 32. Industrial Designers “I care about physical usability”
  33. 33. Industrial Designers “I care about physical usability” Graphic Designers “I care about information usability”
  34. 34. Industrial Designers “I care about physical usability” Graphic Designers “I care about information usability” Animators “I care about usability through storytelling”
  35. 35. Industrial Designers “I care about physical usability” Graphic Designers “I care about information usability” Animators “I care about usability through storytelling” Developers “I care about usability as function execution”
  36. 36. Computers in the home
  37. 37. Industrial Designers Screen Based Products Graphic Designers User Interfaces Animators Digital Animation Developers User Facing Platforms
  38. 38. ? User Experience Designer
  39. 39. UX Designer Wanted My client located in Gloucestershire seeks a confident Visual Designer •3D modeling, After Effects, rendering and animation •Strong working knowledge of HTML, CSS, Rails, JavaScript/JQuery, ObjectiveC (iOS), C++ (Android) a plus
  40. 40. User Experience Designer
  41. 41. + User Experience Designer
  42. 42. Technology Business Design Functionality, Engineering, Foundation, Objective, Backend, Performance, Feasibility, Realistic, Complex Vision, Goals, Pragmatic, Analysis, Demographic, Stakeholders, Budget Aesthetics, Creativity, Abstraction, Subjective, Experimental, Front End, Visual, Explains, Clarifies Effectiveness, Interaction, Usability, Elegance, Simplicity, Product Driven Efficiency, Logic, Relevance, Concrete, Goal Driven User Advocacy, Testing, Research, Stories, Validity, Reliability Brand Equity, Company Image, Style, Marketing, Advertising, Consistency, Trust, Communication, Message UX
  43. 43. The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry What industry did UX come from?
  44. 44. All of them!
  45. 45. The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry
  46. 46. The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry Where is UX in a mature organization?
  47. 47. Everywhere!
  48. 48. $24B: Airbnb
  49. 49. $100M: IBM Design
  50. 50. Capital One: Adaptive Path
  51. 51. What types of products does your UX team work on? Web Mobile Desktop Employee Tools
  52. 52. What types of products does your UX team work on? Web Mobile Desktop Employee Tools Services Support In Store/ Retail Customer Support Print/ Packaging
  53. 53. What types of products does your UX team work on? Web Mobile Desktop Employee Tools Services Support In Store/ Retail Customer Support Print/ Packaging Digital Divide
  54. 54. High Impact UX Low Impact UX Digital Divide
  55. 55. End to End Journey Design Learning Buying Using Servicing Replacing
  56. 56. Scope Strategy Research Design Staffing
  57. 57. Scope Strategy Research Design Staffing Outdated Ad Hoc / Digital Only Absent Usability Testing Wireframes Generalist Contributors
  58. 58. Scope Strategy Research Design Staffing Outdated Ad Hoc / Digital Only Absent Usability Testing Wireframes Generalist Contributors Progressing Multiple Digital Touchpoints Gather Requirements Iterate Testing / Ethno Research Process: Sketch to High Fidelity Full Teams: Research, IXD + Visual Design Prototypes
  59. 59. Scope Strategy Research Design Staffing Outdated Ad Hoc / Digital Only Absent Usability Testing Wireframes Generalist Contributors Progressing Multiple Digital Touchpoints Gather Requirements Iterate Testing / Ethno Research Process: Sketch to High Fidelity Full Teams: Research, IXD + Visual Design Prototypes Modern End to End Digital and Non-digital Set Vision and Shape Roadmap aligned to firm strategies Quantitative and Qualitative Sets and governs experience standards Executive Leadership plus centralized strategy/governance
  60. 60. Where is UX in a mature organization? The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry Where is UX in a mature organization?
  61. 61. Everywhere!
  62. 62. How well can you explain what you do?
  63. 63. The better we can explain what we do, the better we can create solutions.
  64. 64. What is UX? The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry
  65. 65. UX is not UI!
  66. 66. The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry What industry did UX come from?
  67. 67. All of them!
  68. 68. Where is UX in a mature organization? The difference between UX and UI LESSON 1: LESSON 2: LESSON 3: The maturity of UX in an organization The history of UX as an industry Where is UX in a mature organization?
  69. 69. Everywhere!
  70. 70. EMPATHY!
  71. 71. Subtitle Style 6 Thank you. @mariahhay mariah-hay@pluralsight.com

×