The document provides tips for search engine optimization (SEO) for bloggers. It discusses researching target keywords and audience, using proper technologies like owning a domain name and WordPress, optimizing content with keywords and varied media types, and promoting content through social networks, guest blogging, and linking to past articles. The main pillars of SEO/content discovery optimization discussed are research, technology, and content promotion.

1. SEO for Bloggers
Mitch Canter
http://www.studionashvegas.com
@studionashvegas

2. INTRODUCTION

3. WHAT IS SEO?

4. SEO IS CHANGING

5. SEO -> CDO
CONTENT DISCOVERY OPTIMIZATION

6. Search + Social
"Focused Search" vs. "Browsing"

7. The "Pillars" of SEO/CDO
Research Technology
Content Promotion

8. RESEARCH
DEFINE YOUR BRAND / AUDIENCE

9. Questions to Ask:

10. What words or phrases do people
use to describe the "focus area" of
your blog or website?

11. Who makes up the largest, most
relevant audience you could write
content for?

12. What would people search for that
your content, if they found you, would
make them a lifelong fan?

13. What searches that are relevant
to your content do you wish you
ranked #1 in Google for?

14. Overall Focus
Category
Focus
Category
Focus
Category
Focus
Category
Focus
Category
Focus

15. THE "TECH" BASICS

16. Own Your Domain
(Provides Legitimacy)
*.blogspot or *.wordpress will hinder SEO

17. Own Your Domain
Recommended: WordPress.org
Custom domain with WordPress.com

18. Fast Load Times
Good User Experience
Better indexing From Google.

19. Fast Load Times
http://tools.pingdom.com
http://www.webpagetest.org

20. No "Broken" Parts
Make sure your site is working
No broken parts or broken links

21. No "Broken" Parts
http://www.brokenlinkcheck.com/

22. Good Permalinks
Make sure links "describe" your content
www.mysite.com/all-about-wordpress/

23. Google Webmaster Tools
http://www.google.com/webmasters/tools

24. Google Webmaster Tools
Validates your site with Google
Allows you to claim ownership.
Allows you to submit a sitemap.

25. WordPress Plugins to
Use
WordPress SEO
https://wordpress.org/plugins/wordpress-seo/

26. WordPress Plugins to
Use
WordPress SEO
Provides an in-post "grader" for your content.
Provides a Sitemap to submit to Google Sitemaps

27. WordPress Plugins to
Use
W3 Total Cache
https://wordpress.org/plugins/w3-total-cache/

28. WordPress Plugins to
Use
W3 Total Cache
Caches the site – will speed up load times.

29. PROVIDING GOOD CONTENT

30. Makes sure your content
solves a problem.

31. Content is always evolving
(You can go back and tweak/edit old
content to enhance it for SEO/CDO)

32. Keywords vs. Context
Keywords are important
(within the context of article)

33. Keywords vs. Context
Don't "pad" keywords.
(However, use them in the right
places:)

34. Places to Use Keywords
• Headlines – 2-4 headlines
• Title – Absolute Must
• In-Body – 2% - 4%
• Alt-Text for Images – Every Image
• Meta-Description – Google uses this to
define “search excerpt”; at least once.

35. Revisit Old Content
Link old articles to similar new articles
Link new articles to similar old articles

36. Use Varied Content
Articles are good, but other media can
enhance it

37. Use Varied Content
Photos, Video, Audio (Podcast)
All attract a different audience.

38. PROMOTING YOUR CONTENT

39. Social is Important.

40. Social is
Important.

41. Put out great content that
other people will want to share.

42. Put out great content that
other people will want to share.

43. Ways to Promote content
• Social Networks: Twitter, Facebook,
LinkedIn
• Image Related: Pinterest
• Video: YouTube, Vimeo

44. Guest Blogging
Write a blog post on a guest blog; link
to posts you’ve written in the past.

45. Questions?