The Ultimate WordPress Experience (for PodCampNashville #pcn11)

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Mitch Canter's session for PodCampNashville11 (#pcn11). Covers using WordPress as a CMS, custom post types, taxonomies, post formats, and a slew of other magical goodness.

Technology

The Ultimate WordPress Experience (for PodCampNashville #pcn11)

The day I discovered Vagrant was the day that I changed the way I worked. I went from fighting with server setups and local development boxes to seamlessly creating sites that fit in with my own workflow. But Vagrant by itself, while good, won’t get you there alone. That’s where VVV – a WordPress development environment – comes in. VVV comes pre-equipped with all of the tools, bells, and whistles needed to streamline your development environment.

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Ask anyone who’s played World of Warcraft or a similar game for a while, and you’ll usually hear the same thing: ”I’m hooked!” WoW has been around for nearly 12 years, and other games online garner similar sized - and just as fanatical - fan bases. How is it that a game - with “imaginary” achievements and bragging rights - can grab someone’s attention, keep it, and even bolster it for long periods of time? Mitch is a gamer and digital strategist from Nashville, TN. In this session, he’ll go over a few of the top games on the market today - World of WarCraft, Final Fantasy XIV, and Destiny - and will look under the hood to see what marketing and psychological methods they use to attract customers. We’ll look at real case studies and observations that we can distill down into actionable points that you can do now to turn your marketing campaigns around. Finally, we’ll look at how those companies interact with their customers - even when they’re not logged on - to keep themselves in mind and in focus.

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A new client contacts you about a project they want you to do. You quickly negotiate a price. You can’t quite put your finger on it, but you get the feeling that something isn’t quite right. You are really excited to start the new project and make some money so you start right away. You get a couple days in and the client is adding all kinds of things to the project that they thought would be included. On Friday they remember that they never told you the project needs to be completed by Monday. Knowing that it is impossible to finish the project by Monday you get a sinking feeling. Meanwhile, the client thinks that what they are asking for is perfectly normal. After all this is their first website. Quickly you begin to curse the day you met the client and wish you never took on this project. Having the skills to design and develop a website is only part of what you need to become a successful freelancer. Working with clients and managing expectations are essential skills to have as a freelancer. This session will be an open discussion about how to work with clients and manage projects. Some of the topics discussed will be: How to make sure a client is a good fit before jumping into a project. How to set clear expectations for the client and the freelancer. How to make sure you get paid for your work.

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