The document outlines best practices for on-page SEO, emphasizing the importance of unique meta titles, descriptions, keywords, and proper tagging for social media. It discusses content quality, structure, and alignment, advocating for a balance of visual and textual elements, as well as adherence to copyright and originality. Additionally, it highlights the need for mobile compatibility, fast loading times, and effective sharing options to enhance user engagement.

4. ON PAGE SEO

5. META TITLE
Legible and well defined Title which is unique.
META DESCRIPTION
A brief description about the content of the page which states the nature of content and its category.
META KEYWORDS
Maximum 5 Meta Keywords should be used and each keyword should be relevant and related to one another.
SOCIAL MEDIA META TAGGING
Modern websites need to be Meta Tagged as per the Social Media Sites Requisite: E.g. Twitter, Facebook, LinkedIn etc.

6. MAIN KEYWORD
Excessive use of main keyword tends to get penalized by most Search Engine Crawlers
RELATED KEYWORD
Synonyms, Antonyms and Complimentary keywords can be used as a measure to compensate against the excessive use
of main keywords.
GENERIC KEYWORDS
Choice of keywords lingos in regards to the Industry is crucial for your audience to better understand the content.

7. CONTENT SIZE
An ideal Article size varies between 350 words to 500 words to 750 words.
Market Rates for Content Writing: Rs. 500 for 750 words which depending upon Content Writer goes up to Rs. 2K
FOCUSED CONTENT
Content should be focused, to the point, relevant and must have a flow. We get only 8 seconds to impress our Digital
Consumers.
NATURE OF NARRATIVE
The purpose of narrative differs from content to content. For e.g. Narrative of an Article cannot be opinionated, while
narrative of a Blog has to be opinionated.

8. RELEVANT IMAGE
Image, Infographics or Statistical Representation must be Relevant and Meta Tagged.
USE HIGH QUALITY IMAGE
Prefer to use High Quality Image yet the image size shouldn’t be heavy.
Prefer To Use Original Image
Use only those images which do not infringe with any copyrights issues. Most images can be used unless your content is
being used for commercial purpose. Designer Rates: A Single A4 Size Poster Image Rs. 500 – Rs. 750.

9. GIVE CREDIT
Factual Content cannot be plagiarize and should be credited where ever required.
ALWAYS RECHECK YOUR CONTENT
Often times many content writers unconsciously plagiarize so its important to check online before writing anything.
AVOID ARTICLE SPOOLING
Newer SERP Algorithms have completely removed the concept of article spooling.

10. #AVOID #TOO #MANY #HASHTAG
Hash tags are meant for Social Media Sites and their crawlers to segregate the content in accordance to their database
management. Maximum 5 is allowed
KEEP IT RELEVANT
If the content is about politics then stick to politics on hash tags
DO NOT USE LONG TAILED HASHTAGS
#antidisestablishmentarianism #pneumonoultramicroscopicsilicovolcanoconiosis

11. URL LINKING SHOULD BE VISIBLE
Google in recent times has been heavily penalizing sites which cloak their url linking.
MAXIMUM 5 UNIQUE URL LINKING
Never link to the same url more than once, its very alarming to any SERP Algorithm.
MENTION YOUR NATURE OF AFFILIATION
If you are reviewing a product or making a sponsored article, you need to mention it on its foot note.

12. CONTENT ALIGNMENT
Ideal structure is to have Visual Content (Image or Video) first, followed by Textual Content.
VIDEO > IMAGE > INFOGRAPHICS
If the content is heavy on Visual Aids then Video will come first followed by some amount of textual content then
Image content followed by some more amount of textual content and then Infographics.
VISUAL CONTENT: META TAGGED
So that the Social Media Sites are easily able to extract content info, Visual Content should also be meta tagged
properly.

13. USE LATEST & MODERN TECHNOLOGY
HTML5, CSS3, JAVASCRIPT5. Avoid use of Flash & Java.
COMPRESS & OPTIMIZED CODES
Backend running codes should be optimized and compressed in order for fast loading of the site.
AVOID HEAVY CONTENT
Avoid using heavy image files, you can also get it compressed. Prefer to Embed images, video than hosting them on
your site.

14. 70% OF DIGITAL USERS ARE ON MOBILE
Your website should be up to date and easy for people from all platforms: Desktop, Laptop, Tablet or Mobile to interact
with your content.
LOADING TIME SHOULD BE SAME
Regardless of the platform the time taken to load should be same. Use Facebook Instant Articles & Google AMP
HAVE A BETTER HOSTING
Good websites get heavy traffic and to compensate for it people invest on better hosting.
HAVE A SHARABILITY OPTION
Website should give option to share it on Social Media Sites like Facebook, Twitter, LinkedIn, Whatsapp.