6 Steps to creating a strategic website. Includes website URL naming, SEO strategy, keywords development, landing page development, conversion planning, channel planning, ecommerce, social media, blogging, news syndication, analytics, content management systems, website hosting and more. Download the FREE Companion Worksheet at http://rankhi.com/ask-act

1. Steve Sue | steve@rankhi.com | rankhi.com | bithut.com
Website Workshop
A S K A C T
Worksheet: rankhi.com/ask-act | Slides: slideshare.net/stevesue

2. A S K A C T
STRATEGY TACTICS
WEBSITE NAME
CONTENT PLATFORMS WEBSITE HOSTING
TODAY

3. Name Your Site
Short, Intuitive, Memorable & No “BadCamels”
http://www. ______________ .com

4. BadCamels
SpeedofArt.com
TherapistFinder.com
KidsExchange.net
AmericanScrapMetal.com
PenIsland.net

5. AudienceDefine Your End Users, Influencers & Buyers
K AS C TA

6. SeekingDefine Your Audiences’ Priorities & Desires
K A C TA S

7. KeywordsMatch Search Terms to Landing Pages
AS C TA K

8. ActivatorsDefine Call-to-Action Messages, Buttons/Links
& Contact Information
KS C TA A

9. ChannelsBuild Online Authority, Relationships & Brand
through Blog, Social & Other Channels
K AS TA C

10. TractionSelect Analytics, Search, Syndication,
Emailer & Ecommerce Tools
K AS CA T

11. Content Platform Website Hosting
WordPress,
Magento, GoDaddy,
Wix, 1&1
WPEngine (BitHut),
GoDaddy, BlueHost,
eHost
Set Your Tech

12. Steve Sue | steve@rankhi.com | rankhi.com | bithut.com
Good Luck!
A S K A C T
Worksheet: rankhi.com/ask-act | Slides: slideshare.net/stevesue