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Searching for  Results Hamlet Batista
Topics <ul><li>Survey Problems </li></ul><ul><li>Possible Solutions </li></ul><ul><li>My Winning Formula </li></ul><ul><li...
Survey Problems <ul><li>No Traffic </li></ul><ul><li>No Sales </li></ul><ul><li>No $Money$ </li></ul><ul><li>No Clue! </li...
Possible Solutions <ul><li>Pay for Ads  </li></ul><ul><ul><li>Banners, PPC, Newsletters, etc. </li></ul></ul><ul><li>Excha...
The PR of the Web <ul><li>SEO is the PR of the Web </li></ul><ul><li>Traditional media </li></ul><ul><ul><li>Journalists a...
Winning Formula
What is Successful Content? <ul><li>Content that can… </li></ul><ul><li>Persuade  prospects  to take action </li></ul><ul>...
Successful Traffic
Informational Searchers <ul><li>Target  desperate buyers </li></ul><ul><li>Searchers looking for “weight loss”, “disaster ...
Transactional Searchers <ul><li>Searchers looking for “download weight loss guide” </li></ul><ul><li>Lead them to sales le...
Navigational Searchers <ul><li>Searchers looking for a specific brand “fat loss 4 idiots” </li></ul><ul><li>These are the ...
The Brand “Hijacker” Technique
The Brand “Hijacker” Technique
The Brand “Hijacker” Technique
The Brand “Hijacker” Technique
Link Opportunities
Viral Link Building <ul><li>Quid Pro Quo </li></ul><ul><li>Need lots of links? </li></ul><ul><li>Give something valuable a...
Give Away Content
Give Away Badges
Give Away Widgets
Give Away Tools
Need More ideas?
Scale Your Efforts <ul><li>Create mind/process maps </li></ul><ul><li>Automate repetitive tasks </li></ul><ul><li>Delegate...
My SEO Mind Map
My SEO Tool  
My Outsourcing Place
Q & A <ul><li>Please leave your comments about the presentation on the blog  http://hamletbatista.com </li></ul><ul><li>Fo...
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SEO Software Presentation: Searching For Results, SEO Tips by Hamlet Batista

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Search engine optimization tips by Hamlet Batista, President of NEMedia and creator of RankSense SEO software suite.

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SEO Software Presentation: Searching For Results, SEO Tips by Hamlet Batista

  1. 1. Searching for Results Hamlet Batista
  2. 2. Topics <ul><li>Survey Problems </li></ul><ul><li>Possible Solutions </li></ul><ul><li>My Winning Formula </li></ul><ul><li>The “Brand Hijacker” Technique </li></ul><ul><li>Link Opportunities </li></ul><ul><li>Viral Link Building </li></ul><ul><li>How to scale your SEO efforts </li></ul>
  3. 3. Survey Problems <ul><li>No Traffic </li></ul><ul><li>No Sales </li></ul><ul><li>No $Money$ </li></ul><ul><li>No Clue! </li></ul>
  4. 4. Possible Solutions <ul><li>Pay for Ads </li></ul><ul><ul><li>Banners, PPC, Newsletters, etc. </li></ul></ul><ul><li>Exchange words for traffic </li></ul><ul><ul><ul><li>Affiliate marketing </li></ul></ul></ul><ul><ul><ul><li>Article marketing </li></ul></ul></ul><ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul></ul>
  5. 5. The PR of the Web <ul><li>SEO is the PR of the Web </li></ul><ul><li>Traditional media </li></ul><ul><ul><li>Journalists are the gatekeepers of information </li></ul></ul><ul><li>Digital media </li></ul><ul><ul><li>Search engines and publishers are the gatekeepers of information </li></ul></ul>
  6. 6. Winning Formula
  7. 7. What is Successful Content? <ul><li>Content that can… </li></ul><ul><li>Persuade prospects to take action </li></ul><ul><li>Encourage publishers to provide links </li></ul><ul><li>Ease the path to search engine crawlers </li></ul>
  8. 8. Successful Traffic
  9. 9. Informational Searchers <ul><li>Target desperate buyers </li></ul><ul><li>Searchers looking for “weight loss”, “disaster discovery” </li></ul><ul><li>Lead them to lead/e-mail capture forms </li></ul><ul><li>Provide valuable incentives: free reports, audio interviews, etc. </li></ul>
  10. 10. Transactional Searchers <ul><li>Searchers looking for “download weight loss guide” </li></ul><ul><li>Lead them to sales letters </li></ul><ul><li>Provide proof of results: testimonials, case studies, etc. </li></ul><ul><li>Provide reasons to buy NOW </li></ul><ul><li>The quick $money$ is on these searchers </li></ul>
  11. 11. Navigational Searchers <ul><li>Searchers looking for a specific brand “fat loss 4 idiots” </li></ul><ul><li>These are the highest converting keywords </li></ul><ul><li>Less competition and more profits </li></ul>
  12. 12. The Brand “Hijacker” Technique
  13. 13. The Brand “Hijacker” Technique
  14. 14. The Brand “Hijacker” Technique
  15. 15. The Brand “Hijacker” Technique
  16. 16. Link Opportunities
  17. 17. Viral Link Building <ul><li>Quid Pro Quo </li></ul><ul><li>Need lots of links? </li></ul><ul><li>Give something valuable away! </li></ul>
  18. 18. Give Away Content
  19. 19. Give Away Badges
  20. 20. Give Away Widgets
  21. 21. Give Away Tools
  22. 22. Need More ideas?
  23. 23. Scale Your Efforts <ul><li>Create mind/process maps </li></ul><ul><li>Automate repetitive tasks </li></ul><ul><li>Delegate time consuming tasks </li></ul>
  24. 24. My SEO Mind Map
  25. 25. My SEO Tool 
  26. 26. My Outsourcing Place
  27. 27. Q & A <ul><li>Please leave your comments about the presentation on the blog http://hamletbatista.com </li></ul><ul><li>For more information about the RankSense SEO software suite visit http://www.ranksense.com (Free 30 day trial now available) </li></ul>

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