SoSuite intends to make social marketing easy for the "DIY" (do-it-yourself) social marketing practitioner. It's like a guided tour that masterfully integrates the art of social media with the science of social tools in a easy-to-use suite. Partial proof of concept is built on SaaS Springboard Platform and we're looking for $1.5M in funding to build with an eye toward an exit by sale.

1. Social Marketing Made Easy
saasventures.co | steve sue @ssue | rob bertholf @rob

2. THE ART of Social is confusing...

3. THE SCIENCE... is egg-heady.
In Social, NOTHING’S EASY

4. Target: “DIY” Social Practitioners
Demographics
Planner/Manager
Small Team
Female, 20-35
Aspirations
Tech-Savvy
Strategic
Smart
Expectations
Easy/DIY
Powerful
Fast
DIY = Do-It-Yourself

5. Our Solution
EASY
Social Marketing
for Individuals

6. The Social Suite Marketplace
Features
High
Price
Low
(Google)
(Oracle)
(Salesforce)
Startup
Graveyard
Easy Complex

7. How We’re Different
BUILT-IN Strategy
Analytics via API
“DIY” SMB Market
NO Built-in Strategy
Deep Analytics
Enterprise Market

8. Benefits of Strategy
Strategy connects Social Arts with Social Science
Guidance
Efficiency
Integration
Brand/Content
Engagement
Virility
Optimization
Leverage
Insight

9. Our 8-Step Process
Writer
BrandID
Keywords
Strategy
Calendar
Message
Engage
Analysis

10. Product Launch Strategy
8 Pillar-Apps & 1 Killer Suite
Strategy Analysis Calendar Engage
Message BrandID Keywords Writer
SSCore
JAuunge Oct Jan Feb Mar April May June Q4 2015

11. Entitlements
Intellectual Property
- © Processes
- ® Brand
- “K” Trade Secrets

12. Revenue Model
Month 18: Sales = Expenses
Year 1 Expenses to Sales
Low Cost
- Focused Features
- Low Selling Costs
High Customer Lifetime Value
- High Velocity
- Reasonable Revenue Stream
- Low Churn

13. Sales Model
Features
High
Price
Low
PHASE 2
Med-Touch Sales
PHASE 1
Low-Touch Sales
Low-price, High-velocity
High-cost, Large customers,
High-touch sales
Startup
Graveyard
Easy Complex

14. Promotional Strategy
Low-Touch Sales
- Self-Service Signups
- Free 30-Day Trials
- High-Impression Opps.
- Agency Partners
- Ramp to Medium Touch
Growth Hacking
- Target Small-Mid Mkt.
- Target Social Industry
- Authority-Building
- Brand-Building (PR)
- Use our own tools

15. The Right Team
Steve Sue, CEO
Rob Bertholf, CPO

16. Steve Sue, CEO
Design BA, UCLA
Law JD, UC Berkeley
Founder
BizGym.com (Entrepreneur’s Startup App)
SaaS Ventures (App Development)
StoryManager (Biz Dev | Web | SEO agency)
Mega-Resort Conceptualist
Las Vegas, Bahamas, Asia, Europe
Information Technologist
Autodesk Impressions, Various Web
Biz & Branding Expert
San Francisco, Los Angeles

17. Rob Bertholf, CPO
@Rob First Twitter user in Hawaii
Military Veteran
Staff Sergeant, US Air Force, Decorated
Founder
Surrounds.Me (Blue Startups), SaaS
Ventures, founded/sold Hawaii’s largest
web design agency (700 clients)
PATENT
APPLICATION
#US20060294199
Google Search Engine Optimization Expert
#1 of over 20 Million Results
Inventor
Systems & Methods Patent Author
for Web Framework
Instructor
Social Media Strategy & Analytics
University of Hawaii PNM

18. The Right Team
Significant Social Consulting

19. Current Stage
On-Going
Common Dashboard
Strategic App
Calendar App
Completed
App Infrastructure
Data Core
Message App Alpha

20. Funding Request
$1.5M 6 Milestones
50% Tech Dev.
50% Marketing

21. Exit Spectrum
Google
$689M
$350M
$326M
$300M
Salesforce
Salesforce
Oracle

22. Social Marketing Made Easy
and that’s…. Soooo Sweet!
saasventures.co | steve sue @ssue | rob bertholf @rob