1. Tracking Website Performance

2. Tracking Website Performance Performance Expectations can be based upon Metric's determined by specifications and business requirements.

3. Tracking Website Performance What are Web Metrics?

4. Tracking Website Performance Web Metrics can be broken into four distinct categories: Business Metrics Usability Metrics SEO Metrics Social Media Metrics

5. Tracking Website Performance Business Metrics

7. This measure investigates the additional profits or benefits that are generated as a percentage of the investment in technology.

9. 200% = (34,000 / 17,000 ) x 100%

10. Other business metrics include:

11. Sales

12. Leads

13. Conversions

16. Many sites today still concentrate on being pretty, "having a bigger logo" and some special effects like Flash or AJAX, sound or video.

18. Page views per visit

19. Time on page

20. Time on site

21. Bounce rate

22. Form/Shopping Cart abandonment rate

23. Next pages

24. Links clicked

25. Eyetracking

28. Quality of backlinks

29. Google cache data

30. Google Bot visit frequency

31. Last time Google Bot visited

32. Pages indexed

33. PageRank "pass rate"

34. Alexa rank

37. Bookmarks elsewhere

38. Social news submissions

39. Tweets (Twitter Mentions)

40. Number of "thumbs up" on StumbleUpon

41. StumbleUpon reviews and feedback

42. Technocrati Blog mentions

43. Google Blog search links