SEO Jargon Explained

• Terminology across most internet marketing
techniques, platforms and coding is usually
overlapping. Someone who does web-based and
web-related services usually uses industry-terms to
describe things on the internet. Whether you’re
planning to hire a Search Engine Optimization
service-consultant or you want to get into the
business, it would be a good idea to be in-the-know
on SEO terminology.

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Here are some of the basic terms:
• 301 redirect – redirecting a web-address to another
web-address. E.g. your old domain is
www.example1.com and you have steady traffic
already going to that site but you want to market
www.example2.com so you direct all traffic from
www.example1.com to www.example2.com.


• Affiliate marketing – is usually described as selling
a company’s product by generating leads to their
website. The affiliate marketer is compensated in a
variety of ways depending on the amount of leads
or buyers generated by the content.


• Anchor text – is a text that is clickable and directs to a
link. Anchor text tells the search engines what the link is
about. A bad example of anchor text use is using
something like this:

• Click here!

• A good example of anchor text would be something like
this:

• Internet Marketing Tips

• The second example tells Google and other search
engines exactly what that linked content is about.
It tells them that URL that link goes to is about
internet marketing tips. Chances are very good
that link will help me gain traction in the search
engines for that term.


• Backlinks – are links from another website to your
own site.


• Blackhat SEO – the use of unacceptable practices
to get a better search engine ranking. As with other
forms of “gaming the system”, they only last for so
long before they are found out by Google and
other search engines and then are devalued.


• Conversion Rate – the rate at which visitors turn
into buyers when they arrive at your website.


• CTR (click-through rate) – is a metric used for
judging a variety of marketing efforts. CTR is often
referenced when we talk about the effectiveness of
advertisements, as well as search engine visibility.
Click through rate is calculated as follows:

 number of clicks/impressions


• Google Pagerank™ – a metric used by Google to
determine how “important” a certain page is. A
higher Pagerank™ is indicative of that web page
having higher value to Google in search.
Pagerank™ is seldom updated and no longer
looked at by SEOs as a metric of significant value.


• Google Analytics – when installed on your site,
provides visitor data. Used properly, Google
Analytics can help make your marketing efforts
less of a guessing game.


• Keywords – are specific words on a page that are
usually the target of your search rankings.


• Keyword density – are the number of times a
keyword appears in an article or content. It can be
measured by simple counting how many times it
appeared or dividing the number of times it
appeared over the number of total words in the
article.


• Landing page – is usually sales-heavy and designed
to have a “call-to-action. Landing pages are used to
help funnel customers through your website.


• Linkbait – is content that is relevant and likely to be
shared by others to generate inbound links to your
website.


• Organic Ranking – is simply the ranking of a web
page according to a given keyword. Organic
searches are the unpaid results that are provided
by the search engines during a search query.


• Link-building – is the process of generating
backlinks to your website.


• PPC (pay-per-click) – is a form of advertising where
you pay a set fee for every click of your
advertisement. Google Adwords and Facebook
Adverts are forms of PPC.


• SEM (search engine marketing) – refers to the
combination of search engine optimization and
online marketing efforts.


• Static website – is a website that is never or almost
never changed. Some corporate websites are like
this, especially the very old ones.


• White Hat SEO – is the search engine optimization
process that does not violate search engine term of
service/use.

• Visit Upper Hand Technologies for more: http://www.upperhandtech.com


SEO Jargon Explained

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