What Wsi Can Do For You


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Leveraging the Power of an Internet Marketing System, is what WSI can help you with. There is a big difference between a Company that will build you a website, and the type of work that WSI can do for you. Please check out our Portfolio on www.wsiwebpro.com

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What Wsi Can Do For You

  1. 1. Leveraging the Power of an Internet Marketing System (IMS) By Ellen J. Richards [email_address] www.wsiwebpro.com 636-244-0565 Certified Internet Marketing Consultant i-Learning
  2. 2. What Makes our Process Different? Project Based Website vs. IMS <ul><li>Internet Marketing System </li></ul><ul><li>Continuous process designed to maximize results </li></ul><ul><li>Web solution is an asset with consistent income </li></ul><ul><li>Utilizes variety of powerful marketing tools </li></ul><ul><li>Project Based Website </li></ul><ul><li>1- 6 months then you are on your own </li></ul><ul><li>Website becomes an expense </li></ul><ul><li>Does little if any marketing </li></ul>
  3. 3. Why do you need an IMS? <ul><li>91% of buyers go to a supplier's Web site before calling </li></ul><ul><li>If they don't find what they need, 80% choose another supplier </li></ul><ul><li>Competition for customers is fierce </li></ul><ul><ul><li>In 1965 IBM faced 2,500 competitors, by 1992 it was 50,000 </li></ul></ul><ul><li>Retaining clients is cheaper than finding new clients </li></ul><ul><ul><li>Only 18% of clients are loyal to a single vendor </li></ul></ul>
  4. 4. Marketing In Today’s Economy
  5. 5. Seize a Huge Opportunity <ul><li>Internet search usage of 10.8 billion searches in May ‘08 – (ComScore 6/19/08) </li></ul><ul><li>Local Web searches drive more foot traffic than phone directories </li></ul><ul><li>Visitors don’t ‘surf’ the Web anymore, they ‘ search ’ to find what they are looking for </li></ul>Are they finding YOU, or your competitor?
  6. 6. Internet Marketing Lifecycle A ffordable Web Solutions B uild Targeted Traffic C onvert More Customers
  7. 7. Internet Marketing System
  8. 8. Search Engine Optimization (SEO) <ul><li>Prospects type in key words in search engines (Google, Yahoo, MSN) </li></ul><ul><li>Search engines search database of scanned sites to match correct site </li></ul><ul><li>The most relevant and highest ranked sites appear at the top of the listings </li></ul>
  9. 9. Google Search Engine Organic Search Paid Search Local Search
  10. 10. Webkinz Store
  11. 11. Paid Search Marketing <ul><li>Start generating sales or leads instantly </li></ul><ul><li>Pre-qualify your customers before they land on your site </li></ul><ul><li>Flexible budget size based on how much you want to invest </li></ul><ul><li>Geographic Ad Targeting </li></ul><ul><li>Selective Scheduling </li></ul>
  12. 12. Paid Search Marketing
  13. 13. Landing Pages (Optimized Informational Pages) <ul><li>Advanced SEO strategy </li></ul><ul><li>Google rewards for adding great content </li></ul><ul><li>Maximizes CTR (click-through-rate) </li></ul><ul><li>Increases business revenue </li></ul>
  14. 14. Advanced Search Engine Optimization
  15. 15. Email Marketing <ul><li>Direct mail costs 200% more than Email Marketing Source: www.emarketer.com </li></ul><ul><li>Stay in regular contact with your customers </li></ul><ul><li>Unmatched customer targeting </li></ul><ul><li>Newsletters </li></ul><ul><li>Product Specials / Offerings </li></ul><ul><li>Product Announcements </li></ul><ul><li>Healthcare News </li></ul>
  16. 16. Email Marketing Analytics
  17. 17. Social Media Marketing
  18. 18. Conversion Tools <ul><li>Get more customers from the same amount of traffic </li></ul><ul><li>An online prospect is 20% more likely to buy if a conversion tool is used </li></ul><ul><li>Video Hot Shots </li></ul><ul><li>Voice Marketer </li></ul><ul><li>Live Chat </li></ul>
  19. 19. We can run a mini Report Card on how your website is graded by the Search Engines
  20. 20. These are the Search Engine Essentials that we provide on every one of our Websites <ul><li>Site Navigation </li></ul><ul><li>Key Submissions </li></ul><ul><li>Title Tags </li></ul><ul><li>Description Tags </li></ul><ul><li>Keyword Tags </li></ul><ul><li>Contact Information </li></ul><ul><li>Sitemaps </li></ul>
  21. 21. We do Extensive Keyword Research for your Industry Keyword Monthly Searches (approx.) Google Rank Yahoo Rank MSN Rank Network Security 450,000 >50 >50 >50 Computer Repair 450,000 >50 >50 >50 Disaster Recovery 165,000 >50 >50 >50 Managed Services 60,500 >50 >50 >50 Network Support 60,500 >50 >50 >50 Network Design 49,500 >50 >50 >50 Remoteassist 1,900 >50 25 >50 Netwatch 1,600 >50 >50 >50 Computer Maintenance Contracts 210 >50 >50 >50 Deskguard 0 >50 3 >50
  22. 22. We can track the hits to your Website as well as your Competitors Website
  23. 23. We Help Streamline Your Process & Reduce Costs <ul><li>Imagine a warehouse of information available 24/7 </li></ul><ul><li>Reduces need for customer service </li></ul><ul><li>Answers questions immediately </li></ul><ul><li>FAQ </li></ul><ul><li>Video Training </li></ul><ul><li>Document Management </li></ul><ul><li>Forums </li></ul>
  24. 24. Web Analytics <ul><li>Measure and track your website & Paid Search Marketing performance </li></ul><ul><li>Increase your site conversion </li></ul><ul><li>Ability to measure offline marketing initiatives </li></ul>
  25. 25. It’s About Making More Money… <ul><li>We can show you from our experience how to unlock the true potential of your website and uncover hidden profits for your business. </li></ul><ul><li>We make </li></ul><ul><li>websites work! </li></ul>
  26. 26. About WSI <ul><li>WSI currently has over 1500 offices in 87 countries </li></ul><ul><li>We have helped thousands of companies </li></ul><ul><li>Our systems are proven to get results </li></ul>
  27. 27. Thank You for Viewing My Presentation Web Development & Design Social Media Optimization (SMO) Search Engine Optimization (SEO) Pay-per-click Marketing (PPC) Intranets / HR Systems Video Hot Shots Streaming Video E-Commerce and Databases Web Hosting Internet Business Analysis Targeted E-mail Marketing Blogs Lead Generation