TheStoriesWe Constructpresented byStephen P. Anderson
www.getmentalnotes.comwww.getmentalnotes.com
GUIDE BEHAVIOR IN                 EVERY MOMENT                                    FRAME HOW WEFRAME HOW WE SEE THE PAST   ...
“Interesting, but...”
imagination or narrative?both are overlays on whatever is “real”
People assume that they perceive reality asit is, that our senses accurately record theoutside world. Yet the science sugg...
THE THINGS WE BUY,THE DECISIONS WE MAKE,HOW WE SPEND OUR TIME--STORIES GOVERN ALL THESE ACTIONS.
THE THINGS WE BUY,THE DECISIONS WE MAKE,HOW WE SPEND OUR TIME--STORIES GOVERN ALL THESE ACTIONS.
THE THINGS WE BUY,THE DECISIONS WE MAKE,HOW WE SPEND OUR TIME--STORIES WE CONSTRUCTGOVERN ALL THESE ACTIONS.
“Essentialism”
How much would you pay for this pen?
You had to be there!Video of my friend Steve talking about his Nakaya Pen           http://www.nakaya.org/eindex.html
How much would youpay to have this shirt?(Not a copy, but the actual one  worn by Steve Jobs when he    announced the iPho...
How much would youpay to have this shirt?(Not a copy, but the actual one  worn by Steve Jobs when he    announced the iPho...
Do you want me to wash the shirt     before I give it to you?
“Positive Contagion Theory”   http://books.google.com/books?id=g7qqPdaVrYgC&lpg=PA103&ots=idBa8Fs1uZ&dq=%E2%80%9CPositive%...
“How much would you pay for[a famous serial kil er]’s sweater?“
(In many states, home sellers are required  by law to disclose if a murder previously          took place in the house.)
brain scans confirmedthat people dont justthink the more expensive(but identical) winetasted better—it actuallyreally did ...
http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html
Vermeer     ...or Han van Meegeren?          http://en.wikipedia.org/wiki/Han_van_Meegeren
GUIDE BEHAVIOR IN                 EVERY MOMENT                                    FRAME HOW WEFRAME HOW WE SEE THE PAST   ...
DIRECT EXPERIENCES                                           SOMATIC      MOOD/AFFECT                          MARKERS    ...
THE THINGS WE BUY,THE DECISIONS WE MAKE,HOW WE SPEND OUR TIME--STORIES WE CONSTRUCTGOVERN ALL THESE ACTIONS.HOW ARE THESE ...
FIRST, AN INTRODUCTION TO THE BRAIN!                      (Volunteers needed)
You had to be there! We role-played how the brain makes a decision.
COGN ITIONEXTERNAL        PERCEPTION                    Limbic CenterSTIMULUS     (VIA THE SENSES)           *which aren’t...
REPRESENTATIONS     & ASSOCIATIONS(also why I started thinking about “how“ stories are constructed...)
REPRESENTATIONS & ASSOCIATIONS
Who is this?How do you know?
What is this?Does the tree know that it’s a tree?
Why do we know these are all the letter A?A A A                          A              AA A A                          A ...
What is this? How do you know?
(close your eyes) What is this sound? How do you know?
What is this girl feeling?http://www.flickr.com/photos/49503002894@N01/3680138/
What happens if you touch this?
What happens if you touch this?
EPISODIC                             MYTHICREPRESENTATIONS                      REPRESENTATIONS              THEORETIC    ...
REPRESENTATIONS & ASSOCIATIONS
Video clip from Ratatouille (Anton Ego’s nostalgia scene)
Remember mind maps?
www.getmentalnotes.comwww.getmentalnotes.com
!"
www.getmentalnotes.comwww.getmentalnotes.com
www.getmentalnotes.comwww.getmentalnotes.com
www.getmentalnotes.comwww.getmentalnotes.com
LIST A FEW MOVIES PIXAR HAS MADE.
a person reads a list of words includingthe word table...later: “complete a word starting with tab”(probability that subje...
“aesthetic”associations  www.getmentalnotes.com www.getmentalnotes.com
Bouba-Kiki Effect
http://www.fastcompany.com/magazine/104/moto.html
Ready for the freaky stuff?        literal-metaphorical confusions
Volunteers would meet one of the experimenters,believing that they would be starting the experimentshortly. In reality, th...
Subjects either did or didn’t read an articleabout the health risks of airborne bacteria. Allthen read a history article t...
Volunteers were asked to evaluatethe resumes of supposed jobapplicants where, as the criticalvariable, the resume was atta...
!"#$%&()*+,%*+-).%$.-*/%0,#12$%.%&#1(%"#2"3/1(%4+.+*2$5
64),,/1.%7/,$#18
“designated driver”
“Stories, powerful stuff.   Got it. What next?”
http://www.poetpainter.com/thoughts/article/classifying-experiences
communications layer   presentation       layer    The ‘thing’      itself    perceptions
COMPANY     SPACEcommunications layer   presentation       layer    The ‘thing’      itself    perceptions    PERSONAL    ...
COMPANY                         SPACE              EM                                               PH                    ...
COMPANY                          SPACE              EM                                                PH                  ...
http://www.poetpainter.com/thoughts/article/classifying-experiences
http://www.poetpainter.com/thoughts/article/classifying-experiences
WE SEEK TO UNDERSTAND THE WORLD THROUGH COHERENT STORIES.STORIES ARE IN OUR HEADS AND CHANGING ALL THE TIME.STORIES ARE CO...
“What is your story?”
Th an ks!!Stephen P. Andersonwww.slideshare.net/stephenpa@stephenandersonwww.poetpainter.comwww.getmentalnotes.com
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
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The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
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The Stories We Construct
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The Stories We Construct
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The Stories We Construct

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How are stories constructed? // The things we buy, the decisions we make, how we spend our time— stories govern all these actions. But how are these stories constructed? Specifically, what have we learned about how our brains make sense of and integrate new information?

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The Stories We Construct

  1. 1. TheStoriesWe Constructpresented byStephen P. Anderson
  2. 2. www.getmentalnotes.comwww.getmentalnotes.com
  3. 3. GUIDE BEHAVIOR IN EVERY MOMENT FRAME HOW WEFRAME HOW WE SEE THE PAST NARRATIVES SEE OURSELVES IN THE FUTURE GUIDE BEHAVIOR IN EVERY MOMENT
  4. 4. “Interesting, but...”
  5. 5. imagination or narrative?both are overlays on whatever is “real”
  6. 6. People assume that they perceive reality asit is, that our senses accurately record theoutside world. Yet the science suggests that,in important ways, people experiencereality not as it is, but as they expect it to be.—Jonah Lehrer http://scienceblogs.com/cortex/2008/02/the_power_of_expectations.php
  7. 7. THE THINGS WE BUY,THE DECISIONS WE MAKE,HOW WE SPEND OUR TIME--STORIES GOVERN ALL THESE ACTIONS.
  8. 8. THE THINGS WE BUY,THE DECISIONS WE MAKE,HOW WE SPEND OUR TIME--STORIES GOVERN ALL THESE ACTIONS.
  9. 9. THE THINGS WE BUY,THE DECISIONS WE MAKE,HOW WE SPEND OUR TIME--STORIES WE CONSTRUCTGOVERN ALL THESE ACTIONS.
  10. 10. “Essentialism”
  11. 11. How much would you pay for this pen?
  12. 12. You had to be there!Video of my friend Steve talking about his Nakaya Pen http://www.nakaya.org/eindex.html
  13. 13. How much would youpay to have this shirt?(Not a copy, but the actual one worn by Steve Jobs when he announced the iPhone!)
  14. 14. How much would youpay to have this shirt?(Not a copy, but the actual one worn by Steve Jobs when he announced the iPhone!)
  15. 15. Do you want me to wash the shirt before I give it to you?
  16. 16. “Positive Contagion Theory” http://books.google.com/books?id=g7qqPdaVrYgC&lpg=PA103&ots=idBa8Fs1uZ&dq=%E2%80%9CPositive%20Contagion%20Theory %E2%80%9D&pg=PA103#v=onepage&q=%E2%80%9CPositive%20Contagion%20Theory%E2%80%9D&f=false
  17. 17. “How much would you pay for[a famous serial kil er]’s sweater?“
  18. 18. (In many states, home sellers are required by law to disclose if a murder previously took place in the house.)
  19. 19. brain scans confirmedthat people dont justthink the more expensive(but identical) winetasted better—it actuallyreally did taste better… http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
  20. 20. http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html
  21. 21. Vermeer ...or Han van Meegeren? http://en.wikipedia.org/wiki/Han_van_Meegeren
  22. 22. GUIDE BEHAVIOR IN EVERY MOMENT FRAME HOW WEFRAME HOW WE SEE THE PAST NARRATIVES SEE OURSELVES IN THE FUTURE GUIDE BEHAVIOR IN EVERY MOMENT
  23. 23. DIRECT EXPERIENCES SOMATIC MOOD/AFFECT MARKERS SOCIAL PROOFSELF-IMAGE NARRATIVES EXPECTATIONS PHYSICAL KNOWLEDGE ASSOCIATIONS FRAMING MEMORIES ASSOCIATED METAPHORS
  24. 24. THE THINGS WE BUY,THE DECISIONS WE MAKE,HOW WE SPEND OUR TIME--STORIES WE CONSTRUCTGOVERN ALL THESE ACTIONS.HOW ARE THESE STORIES CONSTRUCTED?
  25. 25. FIRST, AN INTRODUCTION TO THE BRAIN! (Volunteers needed)
  26. 26. You had to be there! We role-played how the brain makes a decision.
  27. 27. COGN ITIONEXTERNAL PERCEPTION Limbic CenterSTIMULUS (VIA THE SENSES) *which aren’t all that reliable! (focus on the Hippocampus & Amygdale) (most primitive, seat of unconsciousness, drives)BEHAVIOR CONSCIOUS CHOICE Pre-Frontal Cortex (VIA MOTOR CENTERS) (consciousness, meaning, choice) “Cortext“ Long-term memory of representations MEMORY (REPRESENTATIONS)
  28. 28. REPRESENTATIONS & ASSOCIATIONS(also why I started thinking about “how“ stories are constructed...)
  29. 29. REPRESENTATIONS & ASSOCIATIONS
  30. 30. Who is this?How do you know?
  31. 31. What is this?Does the tree know that it’s a tree?
  32. 32. Why do we know these are all the letter A?A A A A AA A A A AA AA A AA AA A A
  33. 33. What is this? How do you know?
  34. 34. (close your eyes) What is this sound? How do you know?
  35. 35. What is this girl feeling?http://www.flickr.com/photos/49503002894@N01/3680138/
  36. 36. What happens if you touch this?
  37. 37. What happens if you touch this?
  38. 38. EPISODIC MYTHICREPRESENTATIONS REPRESENTATIONS THEORETIC MIMETIC REPRESENTATIONS REPRESENTATIONS SCHEMAS CHUNKING ? CONCEPTUAL BLENDS METAREPRESENTATIONS CONCEPTUAL FRAMES / SCHEMA CONCEPTUAL METAPHOR IMAGE SCHEMA PATTERNS SITUATION MODELS SYMBOLS SOMATIC MARKERS OBJECTS
  39. 39. REPRESENTATIONS & ASSOCIATIONS
  40. 40. Video clip from Ratatouille (Anton Ego’s nostalgia scene)
  41. 41. Remember mind maps?
  42. 42. www.getmentalnotes.comwww.getmentalnotes.com
  43. 43. !"
  44. 44. www.getmentalnotes.comwww.getmentalnotes.com
  45. 45. www.getmentalnotes.comwww.getmentalnotes.com
  46. 46. www.getmentalnotes.comwww.getmentalnotes.com
  47. 47. LIST A FEW MOVIES PIXAR HAS MADE.
  48. 48. a person reads a list of words includingthe word table...later: “complete a word starting with tab”(probability that subject answers table ishigher than for non-primed people.)
  49. 49. “aesthetic”associations www.getmentalnotes.com www.getmentalnotes.com
  50. 50. Bouba-Kiki Effect
  51. 51. http://www.fastcompany.com/magazine/104/moto.html
  52. 52. Ready for the freaky stuff? literal-metaphorical confusions
  53. 53. Volunteers would meet one of the experimenters,believing that they would be starting the experimentshortly. In reality, the experiment began when theexperimenter, seemingly struggling with an armful offolders, asks the volunteer to briefly hold their coffee.As the key experimental manipulation, the coffee waseither hot or iced. Subjects then read a description ofsome individual... Students who had recently been cradling the warm beverage were far likelier to judge the fictitious character as warm and friendly than were those who had held the iced coffee. http://opinionator.blogs.nytimes.com/2010/11/14/this-is-your-brain-on-metaphors/
  54. 54. Subjects either did or didn’t read an articleabout the health risks of airborne bacteria. Allthen read a history article that used imagery ofa nation as a living organism with statementslike, “Following the Civil War, the UnitedStates underwent a growth spurt.” Those who read about scary bacteria before thinking about the U.S. as an organism were then more likely to express negative views about immigration. http://opinionator.blogs.nytimes.com/2010/11/14/this-is-your-brain-on-metaphors/
  55. 55. Volunteers were asked to evaluatethe resumes of supposed jobapplicants where, as the criticalvariable, the resume was attachedto a clipboard of one of twodifferent weights. Subjects who evaluated the candidate while holding the heavier clipboard tended to judge candidates to be more serious, with the weight of the clipboard having no effect on how congenial the applicant was judged. After all, we say things like “weighty matter” or “gravity of a situation.” http://opinionator.blogs.nytimes.com/2010/11/14/this-is-your-brain-on-metaphors/
  56. 56. !"#$%&()*+,%*+-).%$.-*/%0,#12$%.%&#1(%"#2"3/1(%4+.+*2$5
  57. 57. 64),,/1.%7/,$#18
  58. 58. “designated driver”
  59. 59. “Stories, powerful stuff. Got it. What next?”
  60. 60. http://www.poetpainter.com/thoughts/article/classifying-experiences
  61. 61. communications layer presentation layer The ‘thing’ itself perceptions
  62. 62. COMPANY SPACEcommunications layer presentation layer The ‘thing’ itself perceptions PERSONAL SPACE
  63. 63. COMPANY SPACE EM PH AS S IS ON IS O EMPHA BR AND N ECT communications layer BUI DIR G LD AGIN ING M ESS presentation layerTRANSACTIONAL The ‘thing’ itself ENGAGING perceptions AP PE TO AL RE S TO AS A LS ON PE S AP T ION E MO PERSONAL SPACE
  64. 64. COMPANY SPACE EM PH AS S IS ON IS O EMPHA BR AND N ECT communications layer BUI DIR G LD AGIN ING M ESS presentation layer The ‘thing’ itselfRATIONAL EMOTIONAL perceptions AP PE TO AL RE S TO AS A LS ON PE S AP T ION E MO PERSONAL SPACE
  65. 65. http://www.poetpainter.com/thoughts/article/classifying-experiences
  66. 66. http://www.poetpainter.com/thoughts/article/classifying-experiences
  67. 67. WE SEEK TO UNDERSTAND THE WORLD THROUGH COHERENT STORIES.STORIES ARE IN OUR HEADS AND CHANGING ALL THE TIME.STORIES ARE CONSTRUCTED THROUGH ASSOCIATIONS.STORIES DRIVE BEHAVIOR.
  68. 68. “What is your story?”
  69. 69. Th an ks!!Stephen P. Andersonwww.slideshare.net/stephenpa@stephenandersonwww.poetpainter.comwww.getmentalnotes.com
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