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what executives
should not know about

             Playing the
               games of
           INNOVATION
not know, because:
  - it could confuse them
    - it brings them to the
  front-end of innovation
- reduce their frustration
Innovation
                     the power to bring
                       new added value
                           to the world
if it is not new to you,          something new
when you do not adopt it,        which is adopted
and                                           and
you don’t talk about it, talked about with others
than it is no innovation!
Innovation strategies?
    improvement system
       suggestion system
      new venture teams
           incubator lab
    customer co-creation
          design thinking
             lean startup
Innovations and reality?
As many executives know from their
     own experience, organisations
    depend on people, not systems.

Innovations fail by assumptions of
people instead of the real data from
                            the field!
Innovations and reality?

                Derived from ‘Paths of change’
   W. McWinney, Webber, Smith and Novokowsky (1997):

Innovation begins with your look at
                        the world:
Performance in innovations?
                  ...because how
               individuals look at
                        the world,
            is critical to the way
                they learn, adopt
                      and develop
                       innovations
Look at the world!
                      point-of-view or weltanschauung:


                                         humeur
                                      four winds
                                      archetypes
From Will McWinney (1997)              Realities
Realities!

                    unitary                           mythic




                  sensory                             social


From Will McWinney, Creating paths of Change (1997)
Realities and beliefs!
               unitary                                        mythic
                                                    Events
                                            Material things
                                                  Objects
                                               Resources
                                                Sensuality
                                              Experience
                                                Behaviour
                                                      Facts
                                                    Action
     sensory                                          Data    social

From Will McWinney, Creating paths of Change (1997)
Realities and beliefs!
               unitary                               Policies
                                                                mythic
                                                        Rules
                                                      Theory
                                                       Truth
                                                   Principles
                                              Belief systems
                                              Clarrifications
                                               Assumptions


                sensory                                         social

From Will McWinney, Creating paths of Change (1997)
Realities and beliefs!
                                         Vision
                  unitary                Ideas
                                                           Mythic
                                         Opportunities
                                         Creations
                                         Dreams
                                         Inspiration
                                         Symbols
                                         Meanings
                                         Metaphors
                                         Inventions

                sensory                                  social

From Will McWinney, Creating paths of Change (1997)
Realities and beliefs!
              unitary                                  mythic
                                        What matters
                                        Preferences
                                        Appreciation
                                        Feelings
                                        Wants
                                        Motivation
                                        Attitudes
                                        Values
                sensory                 Purposes
                                        Ethics          social

From Will McWinney, Creating paths of Change (1997)
Realities!
         unitary
                                                       mythic




         sensory                                       social
From Will McWinney, Creating paths of Change (1997)
most real for you
 how things usually happen
                                      Realities!
 accepting change
                 unitary     mythic
                   truth     ideas
                by form      by creation
        no basic change      everything was
                             and is as I will it

            sensory          social
               facts         feelings
     by precedence           by intention
no uncaused change           fully accept change
Modes of innovation!
          unitary                           mythic
                                    ?

       ?                            ?            ?

            sensory
                                    ?       social

Derived from Will McWinney (1997)
Modes of innovation
               unitary        assertive          mythic

                                            ve




                                                   emergent
              analytic


                                         ti
                                       en
                               in
                                in   v

                                      flu
                                        en
             sensory           evaluative   ce   social

From Will McWinney (1997)
Design thinking?




Basics by IDEO
EXAMPLE
Needs skillfull professionals
           unitary                               assertive                       mythic
                                                                      IDEATION
                                   ANALYZE
                                                                 N




                                                                                    emergent
                                                                G
                                                              ive
                                                             SI
               analytic




                                                 in
                                                IN
                                                SP DE
                                                  HIRAT PE  nt
                                    CH       TE
                                                C
                                                     in ve
                                                        IO
                                                       TY N




                                                         flu
                                       AL            TO
                                IM        LA




                                                            en
                                   PLE       NG O
                                       ME        ER
                                          NTA P




                                                              ce
                                                                     OBSERVE
                                              TIO
                                                    N



                                                evaluative                       social
           sensory

From Will McWinney (1997), re-mixed by Frits Oukes (2011)
Building hypotheses




Alexander Osterwalder and Steve Blank from Lean Launch Pad (Stanford), re-mixed by Frits Oukes (2011)
is rational
        unitary                                                                        mythic
                                                 assertive




                                                                                             emergent
                                                           ive
               analytic



                                                         nt


                                                    in
                                                    in ve


                                                        flu
                                                           en
                                                evaluative   ce
       sensory                                                                         social

From Will McWinney (1997), Alexander Osterwalder and Steve Blank, re-mixed by Frits Oukes (2011)
Product Introduction Model

                 Concept/                     Product      Alpha/Beta   Launch/1st
                 Bus. Plan                     Dev.           Test         Ship




                                              Customer Development


                   Customer               Customer         Customer     Company
                   Discovery              Validation       Efficiency
                                                            Creation     Scale
                                                                        Building



                               Pivot




Steve Blank, re-mixed by Frits Oukes (2011)
Towards customer centric
          stage-gate model



                                                       Efficiency       Scale




Re-mix of Steve Blank and Max Marmer (blackbox) by Frits Oukes (2011)
unitary                                                                         mythic




                                            Efficiency    Scale




       sensory                                                                            social
Re-mix of Steve Blank and Max Marmer (blackbox) and Will McWinney by Frits Oukes (2011)
Innovation strategies?
    improvement system
       suggestion system
      new venture teams
            incubator lab
    customer co-creation
        design thinking
           lean startup
An idea is not a business!
WHAT EXECUTIVES AND INNOVATORS CAN LEARN FROM THE LEAN LAUNCH PAD!

                                                             Objective:
                                                      Raise 100 clients in
                                                               10 weeks
                                                PROTOTYPE TESTING PROVIDES
                                                         1. MARKET INSIGHTS
                                                  2. CUSTOMER ENGAGEMENT
      GET OUT OF THE BUILDING

                TEST YOUR ASSUMPTIONS
Business
startup




                     state your hypothesis
‘GET OUT OF THE BUILDING’
             Steve Blank
test your
      assumptions
        rigorously,
gain real life data,
            learn at
  high speed and
        improve!
Playing the games of
                        INNOVATION:
       Entrepeneurship in the boardroam,
                            resolving both
the paradox of innovation and uncertainty!

                           WHY?:
       ...discover better options...
                            Frits Oukes
              frits.oukes@redmerito.nl
        nl.linkedin.com/in/fritsoukes
  @FritsOukes #innogame #leanproto
                        +31 6 29 576 884

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Playing the games of innovation

  • 1. what executives should not know about Playing the games of INNOVATION
  • 2. not know, because: - it could confuse them - it brings them to the front-end of innovation - reduce their frustration
  • 3. Innovation the power to bring new added value to the world if it is not new to you, something new when you do not adopt it, which is adopted and and you don’t talk about it, talked about with others than it is no innovation!
  • 4. Innovation strategies? improvement system suggestion system new venture teams incubator lab customer co-creation design thinking lean startup
  • 5. Innovations and reality? As many executives know from their own experience, organisations depend on people, not systems. Innovations fail by assumptions of people instead of the real data from the field!
  • 6. Innovations and reality? Derived from ‘Paths of change’ W. McWinney, Webber, Smith and Novokowsky (1997): Innovation begins with your look at the world:
  • 7. Performance in innovations? ...because how individuals look at the world, is critical to the way they learn, adopt and develop innovations
  • 8. Look at the world! point-of-view or weltanschauung: humeur four winds archetypes From Will McWinney (1997) Realities
  • 9. Realities! unitary mythic sensory social From Will McWinney, Creating paths of Change (1997)
  • 10. Realities and beliefs! unitary mythic Events Material things Objects Resources Sensuality Experience Behaviour Facts Action sensory Data social From Will McWinney, Creating paths of Change (1997)
  • 11. Realities and beliefs! unitary Policies mythic Rules Theory Truth Principles Belief systems Clarrifications Assumptions sensory social From Will McWinney, Creating paths of Change (1997)
  • 12. Realities and beliefs! Vision unitary Ideas Mythic Opportunities Creations Dreams Inspiration Symbols Meanings Metaphors Inventions sensory social From Will McWinney, Creating paths of Change (1997)
  • 13. Realities and beliefs! unitary mythic What matters Preferences Appreciation Feelings Wants Motivation Attitudes Values sensory Purposes Ethics social From Will McWinney, Creating paths of Change (1997)
  • 14. Realities! unitary mythic sensory social From Will McWinney, Creating paths of Change (1997)
  • 15. most real for you how things usually happen Realities! accepting change unitary mythic truth ideas by form by creation no basic change everything was and is as I will it sensory social facts feelings by precedence by intention no uncaused change fully accept change
  • 16. Modes of innovation! unitary mythic ? ? ? ? sensory ? social Derived from Will McWinney (1997)
  • 17. Modes of innovation unitary assertive mythic ve emergent analytic ti en in in v flu en sensory evaluative ce social From Will McWinney (1997)
  • 20. Needs skillfull professionals unitary assertive mythic IDEATION ANALYZE N emergent G ive SI analytic in IN SP DE HIRAT PE nt CH TE C in ve IO TY N flu AL TO IM LA en PLE NG O ME ER NTA P ce OBSERVE TIO N evaluative social sensory From Will McWinney (1997), re-mixed by Frits Oukes (2011)
  • 21. Building hypotheses Alexander Osterwalder and Steve Blank from Lean Launch Pad (Stanford), re-mixed by Frits Oukes (2011)
  • 22. is rational unitary mythic assertive emergent ive analytic nt in in ve flu en evaluative ce sensory social From Will McWinney (1997), Alexander Osterwalder and Steve Blank, re-mixed by Frits Oukes (2011)
  • 23. Product Introduction Model Concept/ Product Alpha/Beta Launch/1st Bus. Plan Dev. Test Ship Customer Development Customer Customer Customer Company Discovery Validation Efficiency Creation Scale Building Pivot Steve Blank, re-mixed by Frits Oukes (2011)
  • 24. Towards customer centric stage-gate model Efficiency Scale Re-mix of Steve Blank and Max Marmer (blackbox) by Frits Oukes (2011)
  • 25. unitary mythic Efficiency Scale sensory social Re-mix of Steve Blank and Max Marmer (blackbox) and Will McWinney by Frits Oukes (2011)
  • 26. Innovation strategies? improvement system suggestion system new venture teams incubator lab customer co-creation design thinking lean startup
  • 27. An idea is not a business! WHAT EXECUTIVES AND INNOVATORS CAN LEARN FROM THE LEAN LAUNCH PAD! Objective: Raise 100 clients in 10 weeks PROTOTYPE TESTING PROVIDES 1. MARKET INSIGHTS 2. CUSTOMER ENGAGEMENT GET OUT OF THE BUILDING TEST YOUR ASSUMPTIONS Business startup state your hypothesis
  • 28. ‘GET OUT OF THE BUILDING’ Steve Blank
  • 29. test your assumptions rigorously, gain real life data, learn at high speed and improve!
  • 30. Playing the games of INNOVATION: Entrepeneurship in the boardroam, resolving both the paradox of innovation and uncertainty! WHY?: ...discover better options... Frits Oukes frits.oukes@redmerito.nl nl.linkedin.com/in/fritsoukes @FritsOukes #innogame #leanproto +31 6 29 576 884