Mindie game studio novn 좌충우돌 글로벌 도전기 노븐 정재화

1. Mindie’ Game Studio NOVN
좌충우돌 글로벌 도전기
NOVN 정재화

2. 1. Introduction
2. NOVN
3. Mindie?
4. Dungeonfeed
5. Global Team
6. Conclusion
INDEX

3. Introduction

4. Who am I?
- NOVN COO
- Freelancer PM with CJ E&M
- Com2us AQUA Team
JaeHwa Jung
(JAY)

5. NOVN

6. What is NOVN?
- Established in Aug 2013
- Located in Hongik Univeristy Area, Seoul
- 9 people (includes 3 foreigners)
- Invested by (The Ventures, NCSoft and etc.)

7. OFFICE

8. NOVN CAFE

9. Mindie?

10. Indie?

12. If you have a
investor,
you are not indie
anymore.
But still, you
should stay as
‘Mindie’

13. Dungeonfeed

15. What r u doing?

16. When you use a smartphone…
- You are not so intensive
- You are don’t know what you are doing
- You are trying to get new information
So…
You just keep “Pulling Down”

17. When you ‘Pulldown’, you are expecting…
- New & Refresh
- Curation
- Fun
- Remove things already seen
And it feels like exploring RPG dungeon
Perfect. let’s make RPG game
with ‘Pulling Down’ mechanic

18. ‘Dungeonfeed’Project
1. Showing progression of game on timeline
2. Read and write posts like ‘Twitter’
3. Pulldown to refresh
Let’s begin~!

19. Prototype
Simple Interesting Completed

22. Positive
Feedback
Negative
Feedback
1. Good to imagine
2. Reminds me ‘MUD’ games
3. It’s fun happening events by pulling
down
4. Fun to read the story
1. I don’t know how to play
2. I want more battle
3. It’s boring when the events are the
same
4. Need a big picture

23. Alpha
Version
Timeline
Posting
Game
Play
Quality
Upgrade

25. Timeline
Posting
Game
Play
Quality
Upgrade
Connect to
Server
Read
& Write
Knowledge
System
Exploration
& Battle
Epic
Sound
Better
Graphic

30. Positive
Feedback
Negative
Feedback
1. Good example of how small
differentiation makes big change
2. Perfect game for killing time
3. Twitter or web game users would
love this game
4. Intuitive UI
1. Nothing different except the UI is
fresh
2. Not so many things users can do
because, lack of contents
3. Just web RPG
4. Too much conceptual

31. Beta
Version
Visual
Enhance
Game
Elements
Prepare to
release

32. More
Gamelike
Visual
Extension
Battle
Upgrade
Level
System
Public
Relations
Marketing
Strategy
Visual
Enhance
Game
Elements
Prepare to
release

33. Feel so empty…
Should I fill up with background image?
How about legibility?

37. “I can only see this area somehow.
Please enlarge the area”
It such a waste of great art works…

39. HP
EXP
AP
So on and so on and etc…
UI Layout

40. Problems of Knowledge System
Interesting but…
Hard to give intuitive motivation
We need ‘Character Level’ as expected

41. Skill Knowledge Level
Area Knowledge Level
Monster Knowledge Level

42. Battle Upgrade
Clearer enemy and HP

43. More animation…
More EXP…
More Gold…
And more and more…
Anyway, more gamelike…

45. Positive
Feedback
Negative
Feedback
1. I want chatting
2. Perfectly fit to smartphone with
pulldown mechanic
3. Exploration is fresh and makes me
expect next step
4. You are not alone
1. It gets bored when contents are
repeated
2. Battle is too simple. I would rather
play automated battle
3. When this journey finish?
4. Who and where am I?

46. Investment!

48. Release
Version
Twitter or
Facebook
SNS features
to RPG
Polishing
Everything

49. New
Business Model
Pick and
choose
Different or
The same
How much
Are we mixing?
Visual
Contents
Story
Enhance
Twitter or
Facebook
SNS features
to RPG
Polishing &
Localizing

50. Which one are we?

51. Twitter
“I think #this is right so
you deliver it.”
Facebook
“I like this, do you? Oh!
We are friends now”

52. Main UI

53. Retweet in Twitter
Object 1
Person BPerson A Person C
Share in Facebook
Object 2
Person BPerson A Person C
OBJ2 OBJ2 OBJ2

54. Share System
It’s share.
Not attachment!

55. Battle

56. Adding Friends

57. Story

58. Monster Variation

59. Etc

60. Business Model

62. Global Team

64. “We are targeting to
American market!”

66. Understanding of cultural value is
extremely important for making
a mobile game

69. 33.3%

70. Where?

71. How? =

72. Multicultural

73. Productivity

74. English Skill

75. Silicon Valley

76. Can you tell me why?

79. Conclusion

80. Proper
Planning and
Preparation
Prevents
Poor
Performance.

82. Trailer

83. Thank you