3. Professor Dr. Syed Rashidul Hasan
Department of Tourism and Hospitality
Management, University of Dhaka.
Key Note Presentation by
September 27, 2014
With
Md. Saiful Islam
BBA & MBA in Tourism, DU
Lecturer of Tourism, Primeasia University

4. A community is a social unit of any
size that shares common values.
September 27, 2014

5. involve local communities,
occur on their lands,
are based on their cultural and
natural assets and attractions, and
are for community development
and environment conservation
CBT refers more
specifically to
tourism
activities or
enterprises that
Community-based tourism (CBT)

6. TOP-DOWN APPPROACH (Investment Benefit flow)
Benefit goes back to Top
Planning, policy, finance,
implementation done at the
top
Community remains dried

7. BOTTOM-UP APPROACH (Investment Benefit Flow)
Planning, policy, finance, implementation done at
the bottom involving local community on PPCP
Both Top and community at
the bottom are benefitted Public Private Community Partnership (PPCP)
September 27, 2014

8. Let us see a video on
Andean Lodges, Peru-
the perfect example of CBT

10. Community-based tourism :
Potential for Bangladesh

11. Bangladesh can be a winning destination for
Communities & their life style…

12. ‘Bangladeshis are famously friendly, and you are almost
certain to receive a warm welcome everywhere you go.’
-Lonely Planet

13. Tourists love the taste of local cuisine…

14. They like the local transport…

15. They enjoy staying at ethnic cottages…

16. They love Locally made Handicrafts…

17. Local community can easily be involved in any sector
of the tourism value chain in BangladeshTouroperators/
Individualdeciders
Food &
Beverage
Local
Transportation
Handicrafts
/shopping
Services
Accommodation
* Hotel
* Guest house
* Boarding
* Resort
* Restaurant
* Hotel Food
service
* Ethnic
Restaurant
* Street vendors
* Jeep
(Chander Gari)
* Boat
* Three wheeler
* Tour Guide
* Boatman
*Ethnic Village
Culture &
traditions
* Craft Villages
* Shops
* Tourist
Markets
Direct
Service
Provider
Chain
Support
Institutions
Non-
tourism
Sectors
Ministry of Civil Aviation and Tourism & Other Relevant Ministries
* Poultry, Fishery
& Dairy farm
* Fruit & Vegetable
garden
* Training Institute
* Fruit processing
plants
* Communication
Services
* Construction
* Furniture
* Equipment &
Supplies
* Fuel Station
* Vehicle
Importer/
Producer
* Training
* Licence Services
* Training service
to guides
* Training for
hospitality, food
preparation and
house keeping
* Security
* Training
* Financial services
* Market linkage
BSCIC
BPCBTB
District Council
NHTTI Deputy Commissioner UNDP-CHTDF
Local Cultural
Institute
Local govt/ Community
administration
Tour operators/
hoteliers
Banks/ Financial
institutions/NGOs

18. •Bandarban (also the two other hill districts-Rangamati and Khagrachhari)
•Sundarbans
•Cox’s Bazar
•Kuakata
•Sylhet
•Paharpur
•Mainamoti
•Bagerhat
•Places known for specific handicraft/cottage industry or other craftsmanship.
Some of the destination areas in Bangladesh
where CBT can work -
September 27, 2014

19. Community-based tourism in
Bandarban:
A Role Model

20. What Tourists Seek in Bandarban
1. Exotic Trekking Routes
2. Good & Efficient Guides
3. Good Camping Grounds providing improved :
(i) accommodation
(ii) food
(iii) wash facilities
(iv) entertainment

21. Trekking Routes for
the Adventurers

22. Boga Lake

23. Keokradong

24. Jadi Pai

25. 3 h
3 h
2 h 30
min
3 h
3 h
Trekking Route from
Boga Lake to Jadipai Waterfall
2 h 30
min
Ethnic Village:
1. Bawm Para
2. Marma Para
1. Murong Para
2. Bawm Para
Bawm Para

26. Our hosts have hearts to welcome us…
But poverty impedes……

27. Sleeping Arrangement Now ……

28. Desired One…

29. Existing Restaurant

30. A good Place to eat

31. Washroom Now …

32. The Minimum Expectation……

33. MODEL CAMPGROUND
CottagesDining
Bath & Wash
Open Air Stage
Tents
Watch TowerHandicraft
Shop

34. 1. Tourism
Potential
Assessment
5. Market
Community
4. Develop
Products
2. Secure
Assistance
3. Develop an
Integrated
Approach
6. On-going
Support
1. Determine what community has to
offer through community surveys
and community tours
1. Hire a local NGO or tourism
consulting firm
1. Hold community meetings
2. Development of a local community
tourism committee
3. Identify entrepreneurs for
community cooperatives
4. Collaboration on brand
1. Develop training programs
2. Promote training programs
3. Implement programs
1. Develop marketing material for the
community
2. Promote community in the Internet
and travel books
1. Assess situation
2. Provide ongoing support as needed
1. A list of potential products
1. Community approval on future
developments
2. Local tourism committee is
responsible for future tourism
initiatives
3. Selection of most viable and
suitable products to develop
4. Development of a community brand
1. Assistance with the various stages
of tourism development
1. Trained residents
2. Development of viable products
1. Arrival of first tourists
1. A successful and sustainable
tourism industry
2. A functioning tourism committee
STEPS ACTIVITIES RESULTS

35. THANK YOU