Community Based Tourism - IDIPT ( HImachal Pradesh)

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This is how i have envisioned the implementation of the community based tourism package ( SCR 6.1) to be implemented in my state through the funding of ADB. The presentation gives you a clear cut idea on what is community based tourism m how we are planning to implement it in Himachal through PRA tools and the areas that we have selected for the skill based training of which will be given to the communities in the identified clusters. These inferences have been drawn from my experiences working in following areas & organizations -

- Great Himalayan National Park in Himachal Pradesh
-Annapurna Conservation Area in Nepal
- Sikkim Biodiversity & Conservation Project
-Surya-Abha Society Ladakh
-Directorate of Mountaineering & Allied Sports , Manali
-Government Post Graduate Degree College Kullu
-The Kullu Project
-Sunshine HImalayan Adventures , Kullu

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  • Dear Ron,
    Kindly clarify the issue you have with slide 42. Since certification is not present in any of the ecotourism ventures in India , my idea was that a homemade certification process based on local conditions or states could add to the value of the product and hence make it more acceptable.
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  • What a thoughtful presentation! If you update this, it would be good to see some photos of local tourism efforts.

    Slide 42 'certification as a marketing strategy' is the only concept I would take issue with. Certification can have many values, but rarely is marketing an asset.
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Community Based Tourism - IDIPT ( HImachal Pradesh)

  1. 1. SCR 6.1 –Community Based Tourism Activities in Himachal Ankit Sood Ecotourism Planner –IDIPT (HP)
  2. 2. Community Based Ecotourism • Environmentally Responsible Travel & visitation to relatively undisturbed natural areas to enjoy and appreciate nature ( and accompanying cultural features- both past and present), that promotes conservation, has low negative visitor impact and provides for beneficially active socio economic involvement of the local population – IUCN
  3. 3. Ecotourism
  4. 4. Responsible Travel - Ecotourism
  5. 5. Basis of Community Based Tourism BRINGING THE BALANCE RIGHT
  6. 6. SUSTAINABLE TOURISM FRAMEWORK IN HIMACHAL PRADESH- IDIPT-HP
  7. 7. CBET Planning Process
  8. 8. Effective Community Involvement
  9. 9. Planning Process
  10. 10. Planning Process-Public Participation
  11. 11. What Factors influence choice of Holiday Destination
  12. 12. Need for Holidaying
  13. 13. Service Chain in Mountains
  14. 14. SELECTION OF TOURISM CLUSTERS IN IDIPT_HP HIMACHAL PRADESH – COMMUNITY BASED EOURISM CLUSTERS
  15. 15. Village Clusters – Pong Dam Cluster Village Tourism Social and cultural values: Chintpurni Nari Rural and Religious Religious importance, archaeological sites Moin Shaproo Nagrota Suriyan Guler Rural and Eco-tourism Pong wetland is an ideal setting for cultural and recreational activities such as swimming fishing, canoeing bird watching etc. Additional importance - Religious and Archaeological sites Masroor Nagrota Suriyan Haripur Sugnara Ransar Pragpur Pragpur Rural and Eco-tourism Cultural and recreational activities. Additional importance - Religious and Archaeological sites Garli Sansarpur Terrace Dada Shiba Dharmeta Dharmeta Rural and Eco-tourism Cultural Products Soft Adventure Activities Homestay Khutera/Bari Chata Khatiyar
  16. 16. Criteria of Selection • Existing Activities of IDIPT-HP Cluster I- Nagrota Suriyan Cluster II- Dhameta Cluster III- Paragpur Cluster IV- Chintpurni Cluster V- Kangra Cluster VI- Naina Devi Cluster VII- Shimla
  17. 17. NAGROTA SURIYAN CLUSTER MAP
  18. 18. Nagrota Suriyan • Village - Nagrota Suriyan • Cluster – Nagrota Suriyan • Relevance – Transport Hub to main entry points of Dharamsala and Pathankot . • Linked by Narrow Gauge Train , Hub for training and networking, Community Information Center, Main market for entire cluster for locals and tourists , Fishing Auctions
  19. 19. Stage 1 Research and Value Chain Analysis
  20. 20. Research & Value Chain Analysis MARKET RESEARCH Shimla Dharamsala Chintpurni Naina Devi Deliverable- Marketing Strategy Value Chain Analysis Reports Deliverables- Photographs Manuals of Birding, Culture and Homestay Pictorial Human Resource and Tourism Related Databases PRODUCT RESEARCH VALUE CHAIN ANALYSIS HANDICRAFTS Weaving , Pottery, Bamboo HOMESTAY & BOATING INDUSTRY
  21. 21. Case Study- Value Chain Island
  22. 22. Value Chain Analysis
  23. 23. Research & Value Chain Analysis
  24. 24. Effective Participatory Planning Process
  25. 25. Stage 1 – Research and Awareness through Participatory Rural Assessment
  26. 26. Simple CBET Planning Framework
  27. 27. Integrated Approach – Planning PLANNING ACTIVITY  ORGANIZATIONAL DEVELOPMENT COMMUNITY INVOLVEMENT TOURISM PRODUCT DEVELOPMENT TOURISM PRODUCT MARKETING Where Are We Today? Gather Information 1. Evaluate existing group composition. Identify potential representatives that could or should be involved. Identify both tourism and non-tourism interests that may be affected by the proposed tourism development. Determine key issues and concerns of the various stake-holders. Conduct an inventory and assessment of the area's tourism resources, services, and infrastructure. Estimate existing levels of use and carrying capacity. Profile the existing markets in terms of geographic origin, demographics, family life- cycle, spending patterns, needs, and interests. Where Do We Want To Go? Identify Community Values 2. Tourism organization members express community values by answering questions related to quality of life now and in the future. Community representatives express their values by answering questions related to quality of life now and in the future. Values expressed by the tourism organization and community representatives begin to form the foundation upon which future tourism development and resource allocation decisions will be based. Values expressed by the tourism organization and community representatives begin to form the foundation upon which future tourism marketing decisions will be based. Create A Vision 3. Tourism organization members create an image of how the community should look, feel, and be, now and in the future. Community representatives create an image of how the community should look, feel, and be, now and in the future. The descriptive "story" about future development and quality of life in the community further strengthens the foundation and guides tourism development and resource allocation decisions. The descriptive "story" about future development and quality of life in the community further strengthens the foundation and guides tourism marketing decisions.
  28. 28. Where Do We Want To Go? PLANNING ACTIVITY  ORGANIZATIONAL DEVELOPMENT COMMUNITY INVOLVEMENT TOURISM PRODUCT DEVELOPMENT TOURISM PRODUCT MARKETING Identify Concerns and Opportunities 4. Tourism organization members brainstorm a list of concerns and opportunities that the group or community may be facing. Similar ideas are combined and narrowed down to reflect those: (1) related to tourism and (2) the tourism organization should handle. Community representatives brainstorm a list of concerns and opportunities the community may be facing. Similar ideas are combined and narrowed down to reflect: (1) those related to tourism and (2) those that can be addressed by the tourism organization or through tourism initiatives. The major concerns and opportunities will provide direction for tourism development initiatives. Ideas expressed should be revisited as more concrete plans for developing or enhancing tourism attractions, services, and infrastructure are being considered. The major concerns and opportunities will provide direction for tourism development initiatives. Ideas expressed should be revisited as more concrete plans for marketing tourism resources and services are being considered. Develop A Mission 5. Tourism organization members articulate their purpose for existing and determine who they are serving. It is important to recognize not only the visitor, but also community needs during this activity. The tourism organization's mission serves as a vehicle to inform the community about the group's purpose for existing. The mission, along with the values, vision, concerns, and opportunities helps guide the tourism development effort. The mission, along with the values, vision, concerns, and opportunities helps guide the tourism marketing effort. Develop Goals 6. Based on the tourism organization's values, vision, concerns, opportunities, and mission, goals relative to the structure and administration of the organization are developed. Goals related to community education and involvement in the tourism development effort are developed. Most likely, goals will center on ways to involve the public in the planning process. Based on the expressed values, vision, concerns, opportunities, and mission, goals for the physical development and/or enhancement tourism resources, traveler services, and infrastructure are developed. Based on the plans for tourism product development and/or enhancement, goals for tourism marketing are developed.
  29. 29. How Are We Going To Get There? PLANNING ACTIVITY  ORGANIZATIONAL DEVELOPMENT COMMUNITY INVOLVEMENT TOURISM PRODUCT DEVELOPMENT TOURISM PRODUCT MARKETING Develop Objectives 7. Tourism organization members develop action- oriented statements that propose how to achieve each organizational goal. The number of objectives for each goal will vary depending on the group's stage of development and available human, physical, and financial resources. Tourism organization members develop action- oriented statements that propose how to achieve each community education and involvement goal. The number of objectives for each goal will vary depending on the community's level of interest and involvement in the tourism initiatives, and the available human, physical, and financial resources. Tourism organization members develop action- oriented statements that propose how to achieve each tourism product development goal. The number of objectives for each goal will vary depending on the community's stage of development, the quantity and quality of existing tourism resources, services, and infrastructure, and available human, physical, and financial resources. Tourism organization members develop action- oriented statements that propose how to achieve each tourism product marketing goal. The number of objectives for each goal will vary depending on the quantity and quality of existing tourism marketing activities and available human, physical, and financial resources. Develop Actions 8. Tourism organization members define strategies and tactics which outline specifically how each organizational development objective will be achieved. This includes exploring funding and technical assistance alternatives, identifying timelines, and assigning tasks. Tourism organization members define strategies and tactics which outline specifically how each community education and involvement objective will be achieved. This includes exploring funding and technical assistance alternatives, identifying timelines, and assigning tasks. Tourism organization members define strategies and tactics which outline specifically how each tourism product development objective will be achieved. This includes exploring funding and technical assistance alternatives, identifying timelines, and assigning tasks. Tourism organization members define strategies and tactics which outline specifically how each tourism marketing objective will be achieved. This includes exploring funding and technical assistance alternatives, identifying timelines, and assigning tasks.
  30. 30. How Did We Do? PLANNING ACTIVITY  ORGANIZATIONAL DEVELOPMENT COMMUNITY INVOLVEMENT TOURISM PRODUCT DEVELOPMENT TOURISM PRODUCT MARKETING Evaluate Progress 9. Organization members conduct a periodic review of the organization's activities and progress. A report is written and copies submitted to appropriate governing bodies, funding agencies, and the general public. Organization members conduct a periodic review of key public involvement activities. A report is written and copies submitted to appropriate governing bodies, funding agencies, and the general public. Organization members conduct a periodic review of tourism product development and implementation activities and progress. A report is written and copies submitted to appropriate governing bodies, funding agencies, and the general public. Organization members conduct a periodic review of tourism product marketing activities and progress. A report is written and copies submitted to appropriate governing bodies, funding agencies, and the general public. Update and Modify Plan 10. Based on new information or changing circumstances, revisions to the organizational development plan are made. Based on new information or changing circumstances, revisions to the plan for community involvement are made. Based on new information or changing circumstances, revisions to the plan for tourism product development are made. Based on new information or changing circumstances, revisions to the plan for tourism marketing are made. A thorough understanding of the interrelationship of the five main components of the tourism industry: (1) tourism resources, (2) traveler services, (3) infrastructure, (4) tourist markets, and (5) the host community or region, would lead long term sustainable planning which brings us to institutionalizing tourism.
  31. 31. PROPOSED MODEL OF INSTITUTIONAL BUILDING IN HIMACHAL UNDER IDIPT ( Himachal Pradesh ) STAGE II – INSTITUTION BUILDING
  32. 32. STAGE II – Tourist Management Models Mechanism
  33. 33. STAGE II – Tourist Management Models Mechanism
  34. 34. STAGE III – SKILL BASED TRAININGS
  35. 35. Technical Training Assistance Matrix
  36. 36. SKILL BASED TRAININGS IN IDIPT-HP HIMACHAL INSTITUTIONAL TRAININGS Cultural Interpretation Guides Birding Guides HOMESTAY TRAININGS SOFT LANDADVENT URE GUIDES ANGLING GUIDES HIKING AND LAND BASED SOFT ADVENTURE FIRST AID AND RESCUE TRAININGS HANDICRAFTS TRAINING SOFT WATER BASED ADVENTURE SPORTS GUIDE CROWD AND DISASTER MANAGEMENT TRAININGS FIRST AID AND RESCUE TRAININGS MARKETING & INSTITUTIONAL TRAININGS FOR ALL CLUSTERS SOLID WASTE MANAGEMENT TRAINING IN ALL CLUSTERS HOMESTAY TRAINING IN ALL CLUSTERS HANDICRAFT AND PACKAGING TRAINING IN ALL CLUSTERS
  37. 37. STAGE III – SKILL BASED TRAININGS
  38. 38. STAGE IV – MARKETING Public Relations Publicity Advertising Online Promtion Personal Selling Branding
  39. 39. STAGE IV –CERTIFICATION AS A MARKETING STRATEGY
  40. 40. Stage V Monitoring & Evaluation CBT
  41. 41. SHG SUPPORT SYSTEM SHG Ecotourism Support System in IDIPT-HP Tourism Department DTCA – HP HPTDC Marketing Support Major Banks like ADB, GTZ and other international ecotourism Agencies support Micro Finance Institution e.g NABARD, UNDP National & state level NGO’s Eco-Tour Operators and Travel Agents Internet – Website and Web 2 Tools Forest Department & Ecotourism Society of Himachal Pradesh

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